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Novotel's Twin Waters Resort Sees Automated Yield System Results with IDeaL/YIELD
MINNEAPOLIS, MN, March 30, 1999 - IDeaS, Inc., the leading yield management supplier to the hospitality industry,  has announced that its yield management system, IDeaL/YIELD, has positively impacted revenues at the Accor managed property, Novotel Twin Waters Resort on the Sunshine Coast in Queensland Australia. 

Installed in 1998, the system's contribution to the hotel's room revenues have exceeded IDeaS’ stated goals with a very encouraging set of results. 

IDeaS has used the IDeaL/RESULTS system to isolate and measure the increase in yield. This allows IDeaS’ clients to understand the contribution the yield system is making to the business, separate from market demand, pricing, market mix, or other factors that constantly affect Revenue Per Available Room (REVPAR). 

“What’s the point in having an automated yield system if you can’t measure its effectiveness” said Mr Norman Arundel , General Manager of Novotel Twin Waters Resort. 

“We’ve been very pleased with how the IDeaS system has complimented and fit in with the marketing strategies of the resort. The market has softened significantly over the last six months and we know the system has played a role in helping us to maximize rate and increase our average length of stay. There has been a noticeable improvement on our shoulder days,” Arundel added. 

"We are very pleased that Mr Arundel’s team has incorporated the yield solution into their operations so effectively” said Dr. Subhash Gupta, CEO and CO-founder of IDeaS, Inc. “As we see in this case, yield management can buffer a hotel from a softening market by making the most of the demand that is available for rooms." 

The yield management solution from IDeaS optimizes room revenues for hotels and resorts by ensuring that rooms are sold at the right time, at the right price, and in line with the specific hotel's management strategies. The system also enables effective evaluation and placement of group reservations and pricing to increase overall revenues. 

About IDeaS 
IDeaS, Inc., guarantees that hotels and resorts, which implement the company’s yield management solution, will realize at least 4% or more in measurable increases in transient room revenues. The company’s approach also enables effective group evaluation and placement.  Its technology, processes and procedures are 100% dedicated to the hospitality industry. 

The four-part IDeaS Yield Management Solution, which features the IDeaL/YIELD system, accommodates the best mix of guest booking demands and stays that will maximize the total revenue of the hotel or resort. IDeaL/YIELD integrates a unique business model for the hotel or resort into the automated controls for rate, length-of-stay and overbooking. It delivers automated decisions 24 hours a day, 365 days a year, and demand forecasts are updated by way of a seamless 2-way interface. 

IDeaL/START is the first step to delivering a solution to hotelier clients, when in-depth data gathering and analysis take place to build a solution according to the property’s uniqueness. After the solution is implemented, IDeaL/CARE provides proactive on-line monitoring, which helps the property continue to receive maximum system benefits. Results from the yield management solution are proven through the IDeaL/RESULTS scientific measurement approach

IDeaS, Inc., provides its yield management solution exclusively to the hospitality industry. With its corporate headquarters in Eagan, Minnesota, IDeaS also maintains offices in London, Munich, San Francisco, Singapore and Sydney. 
Gary Pettis
IDeaS, Inc. (651) 905-3275
Also See: Revenue Management Systems “Must-Have” or Luxury? / Jon Inge / Nov 1998 
Hilton Hotels Corporation Implements Enhanced Revenue Management System From Talus / March 1999 

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