ISTANBUL -
January 22, 2013 - Hilton Worldwide today announced that its
Hilton Garden Inn
brand will add more than 1,100 rooms to the company's development
pipeline
following the signing of seven new hotel agreements in Turkey. Hilton
Garden
Inn has grown significantly across the country in the last four years,
with ten
hotels under development and five hotels trading in locations such as
Istanbul,
Kutahya, Konya, Mardin and Sanliurfa.
Patrick Fitzgibbon, senior vice
president, development, Europe & Africa, Hilton Worldwide, said,
"We
begin 2013 in our strongest ever position in Turkey, following a year
which has
seen our growth momentum continue to gather pace and our pipeline
expand to
over 4,000 rooms. Adding this to our 5,500+ rooms operating, we are
fast
approaching the significant milestone of 10,000 rooms operating or
being
developed under a Hilton Worldwide brand in Turkey."
The announcement comes
following a hugely successful year for Hilton Worldwide in Turkey with
new
project announcements such as Hilton Istanbul Bomonti Hotel &
Conference
Center, Hilton Istanbul Kozyatagi Conference Center & Spa,
DoubleTree by
Hilton Kusadasi, DoubleTree by Hilton Malatya, Hampton by Hilton Samsun
and
Hampton by Hilton Istanbul Atakoy. The seven new locations unveiled for
development by the mid-market Hilton Garden Inn brand are as follows:
Hilton Garden Inn Istanbul
Kasimpasa - With a total of 200 guestrooms,
this is the largest of the seven properties, signed as part of a
management
agreement with Ofton Insaat Turizm ve Yatirim Sanayi Ticaret Anonim
Sirketi.
Kasimpasa is a rapidly emerging business district within Istanbul and
the hotel
is situated near several major office clusters. Expected to open in
early 2014
the site also offers a prime location for business travelers visiting
what is
one of the world's key conference venues situated on the Piyalepasa
Boulevard
equidistant between the Convention Valley and Sutluce Convention Center.
Hilton Garden Inn Istanbul
Umraniye - Also expected to open in
early 2014, this will become Hilton Worldwide's third hotel on the
Asian side
of Istanbul, having opened DoubleTree by Hilton Istanbul Moda in 2011
and announced
the signing of Hilton Istanbul Kozyatagi Conference Center & Spa in
2012.
The 148 guestroom hotel forms part of a striking high-rise building,
the lower
floors of which will contain the new 'Can Park' shopping mall, which
together
with the hotel, will fall under the management of franchisee Can Park
AVM
Isletmecilik Turizm ve Taahhut A.S. The hotel will benefit from the new
Uskudar
Sancaktepe subway line, with a station located at the shopping mall,
scheduled
for completion in 2015.
Hilton Garden Inn Istanbul
Esenyurt - The third of the properties
to be located in Istanbul, this hotel will offer 160 guestrooms in what
is one
of the city's fastest growing districts. Its opening is planned for
early 2015
under a management agreement with Semerkand Yapi A.S. The site is
ideally
positioned to attract passengers from Istanbul Ataturk Airport, thanks
to its
direct access to the TEM highway. Whilst meetings and events generate
significant demand in the area, it also attracts a high level of
leisure
visitors thanks to the presence of Ataturk Olympic Stadium, Turkey's
largest
sporting venue and the upmarket Akbati Shopping Mall.
Hilton Garden Inn Trabzon
- Located in the stylish, Akcaabat region of Trabzon and
scheduled for an opening in the summer of 2015, Hilton Worldwide will
operate
the hotel as part of a management agreement with Tunalar Otomotiv
Turizm
Ticaret Limited Sirketi. Offering picturesque views looking out over
the Black
Sea, the site features 172 guestrooms, an indoor pool and private beach
area making
it an ideal base from which tourist can explore famous local
attractions such
as Sumela Monastery and the Hagia Sofia. Whilst Trabzon is renowned as
an area
of outstanding natural beauty it is also an important venue for meeting
and
events thanks to facilities such as the 6,000 square meter Trabzon
World Trade
Center.
Hilton Garden Inn Bursa -
Following the successful opening of the landmark dual branded
Hilton and Hampton by Hilton Bursa in 2012, Hilton Worldwide will boost
its
offering in Turkey's fourth largest city through this impressive 17
floor, 180
guestroom property. The hotel is expected to open in early 2014 and
will form
part of a mixed use development run by franchise operator Guleser
Tekstil
Sanayi ve Ticaret Limited Sirketi which also includes residential
accommodation, retail outlets and a range of sporting and leisure
facilities.
Hilton Garden Inn Ankara
Gimat - This 162 guestroom hotel will be
developed as part of a franchise agreement with Ozcelik İmaj Tan Adi
Ortakligi.
With its opening scheduled for early 2014 the eye catching ten storey
property
brings a third brand to the Turkish capital, which already plays host
to both a
Hilton and DoubleTree by Hilton.
Hilton Garden Inn Erzincan
- Expected to open under a management agreement with Reysas
Turizm Yatirimlati ve Ticaret Ltd. Sti in the summer of 2013, this
hotel will
give Hilton Worldwide a presence in the emerging city of Erzincan for
the first
time. The city has undergone a period of government backed investment,
designed
to bring businesses in to the area and is now home to several large
corporate
offices and Turkey's largest army base with a university under
construction.
Featuring 120 guestrooms, the hotel will enjoy a high profile location
on the
main road running through the city center.
Guests at each of the seven
hotels will be able to enjoy the Hilton Garden Inn brand's key
signature
offerings which include the Garden Sleep SystemTM bed and ergonomic
chair - ideal for travellers looking for a good night's sleep and
comfortable
stay. The new hotels will offer access to a 24-hour business center and
complimentary high speed Wi-Fi internet access throughout, as well as a
fitness
center, restaurant facilities and a round the clock snack area.
Mark Nogal, regional head,
focused service brand management, Hilton Worldwide, said, "Since
introducing Hilton Garden Inn to Turkey in 2008 we have seen our
portfolio
continue to flourish. We currently have five properties operating in
the market
and this landmark announcement of a magnificent seven new signings will
see
that figure triple by 2015. Turkey's thriving tourism industry, coupled
with
the economic strength of its major cities, makes it an ideal market for
further
expansion of our award winning mid-market brand and I look forward to
watching
the development of these hotels over the coming months."
Across a portfolio of five
brands, Hilton Worldwide currently operates more than 5,500 bedrooms in
22
hotels throughout Turkey, a figure that is set to continue to rise. In
2011 Turkey accounted for 5% of all Hilton Worldwide
global room openings and this news follows February's announcement of
four
further hotel signings by Hilton Worldwide across the country.
About Hilton Garden Inn®
Hilton Garden Inn is the award-winning, upscale, yet
affordable hotel brand that continually strives to ensure today’s busy
travelers have everything they need to be most productive on the road —
from
our oh-so-comfortable Garden Sleep System® bed to complimentary
wired and Wi-Fi
Internet access in all guestrooms. So whether on the road for personal
or
business reasons, Hilton Garden Inn offers the amenities and services
for
travelers to sleep deep, stay fit, eat well and work smart while away
from
home. We even guarantee it with our Hilton Garden Inn Satisfaction
Promise: At
Hilton Garden Inn, we promise to do whatever it takes to ensure you’re
satisfied or you don’t pay. You can count on us. Guaranteed™. For more
information about our locations around the globe, visit www.hgi.com or call 1-877-STAY-HGI.
About Hilton
Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the
lodging
sector from luxurious full-service hotels and resorts to extended-stay
suites
and mid-priced hotels. For 93 years, Hilton Worldwide has offered
business and
leisure travelers the finest in accommodations, service, amenities and
value.
The company is dedicated to continuing its tradition of providing
exceptional
guest experiences across its global brands. Its brands are comprised of
more
than 3,900 hotels and timeshare properties, with 650,000 rooms in 90
countries
and territories include Waldorf Astoria Hotels & Resorts, Conrad
Hotels
& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton,
Embassy
Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by
Hilton,
Home2 Suites by Hilton and Hilton Grand Vacations. The company also
manages the
world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for
more
information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide
and www.linkedin.com/company/hilton-worldwide.