Hotel Online
News for the Hospitality Executive


advertisement



Germany's Grand City Hotels and Wyndham Hotel Group
Strike Strategic Alliance to Brand 43 Hotels

Wyndham Brand to Debut in Germany with Branding of First
33 Hotels to Start by March 1, 2013


BERLIN (February 20, 2013) – Grand City Hotels, Germany’s second largest hotel management company has entered into a strategic partnership with Wyndham Hotel Group, the world’s largest hotel company with over 7,340 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), to brand 43 hotels and over 5,400 rooms under globally recognized Wyndham Hotel Group brand names.
Under this agreement, a third of the extensive Grand City Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel Group under the Wyndham Grand® (5 properties), Wyndham® (3 properties), Wyndham Garden® (10 properties), TRYP by WyndhamSM (17 properties) and Days Inn® (8 properties) flags. By 1 March 2013, the first 33 of the 43 selected locations will be rebranded. The remaining hotels will follow over the next two years.

With this deal, Wyndham Hotel Group is not only introducing the Wyndham brand in Germany but is also launching the Wyndham Garden tier in the Europe, Middle East and Africa region (EMEA) and the TRYP by Wyndham brand in Belgium and the Netherlands.

Christian Windfuhr, chief executive officer, Grand City Hotels, described this new alliance as “the greatest restructuring in our corporate history to date.”

“We are more than convinced by Wyndham Hotel Group’s competence, capability and brand image and also believe, looking at the extent of the agreement, we can facilitate a strong and successful entry to the German hotel market for our new partner,” said Windfuhr.

All of the hotels are located in Germany with the exception of two, which will become TRYP by Wyndham properties in Antwerp, Belgium, and in Amsterdam, the Netherlands. Wyndham Hotel Group, which currently has 54 properties in Germany, will have 95 in the country once all hotels rebrand. Wyndham Hotel Group will have 43 Ramada®, 26 TRYP by Wyndham, 18 Wyndham and 8 Days Inn hotels in its portfolio in Germany. It will also have a total of five hotels in Belgium and three properties in the Netherlands.

“This is, without a doubt, one of the most significant moves we have made to bring our family of lodging brands to Germany, currently one of the strongest markets in Europe,” said Eric Danziger, Wyndham Hotel Group president and CEO. “We are very excited to partner with Grand City Hotels and honored to fly our brand flags on the quality hotels that will now be part of our Wyndham family. We will build on this momentum and expect to experience continued development in the country and throughout the rest of the EMEA region.”

About Grand City Hotels
Grand City Hotels is one of the leading hotel management companies in Europe. With over 120 hotels in Germany, the Netherlands, Belgium, Austria, Italy, the United Kingdom, Spain, Hungary and Cyprus, Grand City Hotels ranks as one of the leading hotel management companies in Europe. Grand City has more than 13,000 hotel rooms at its disposal and welcomes more than three million guests annually. All the hotels are operated by Grand City and marketed under both its own “Grand City Hotel” brand or such renowned brands as Radisson Blu, Best Western, Mercure, and Holiday Inn. The scope of Grand City’s management activities covers general management, sales and marketing, e-commerce, revenue management, purchasing, controlling and business development including hotel finance and acquisitions. The latest TREUGAST Investment Ranking lists Grand City Hotels at "AA." Further information on the hotel portfolio is available from www.grandcityhotels.com.

Grand City Hotels at the ITB in Berlin: 6-10 March 2013, Hall 10.1, Stand 116A/B

Pictorial Material: This press release along with pictorial material on Grand City Hotels can be ordered from marketing@grandcityhotels.com.

Address: Grand City Hotels GmbH, Kurfürstendamm 207 208, D-10719 Berlin, Germany. Telephone: (+49/30) 88 70 88-0, Fax: (+49/30) 88 70 88-111, Email: info@grandcityhotels.com, www.grandcityhotels.com

About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with over 7,340 hotels and approximately 627,440 rooms in 66 countries under the hotel brands: Wyndham® Hotels and Resorts, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites® by Wyndham, TRYP by WyndhamSM, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has license agreements to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.

All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the affiliates of Wyndham Hotel Group.

Wyndham Rewards®, the guest loyalty program of Wyndham Hotel Group, is the world’s largest lodging loyalty program as measured by number of participating hotels and offers more than seven million active members the chance to earn and redeem points for stays at nearly 7,000 hotels throughout more than 50 countries worldwide. In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.

Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
.
Contact:

Christine Da Silva
Vice President, Marketing Communications
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
+1 (973) 753-6590

Sabine Dächert
max PR
Berliner Strasse 17
D-61348 Bad Homburg, Germany
Telephone: (+49/6172) 12 33 52
Fax: (+49/6172) 12 33 54
.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 
Also See: Wyndham Hotel Group, in a Deal with Colony Capital, Brands 56 Former Jameson Inn Hotels Throughout U.S.; All Properties to be Managed by Aimbridge Hosptiality / January 2013

TRYP by Wyndham Brand Debuts in Turkey with the Opening of the 108-room TRYP by Wyndham Istanbul Taksim; Owned and Operated by Tunç Otelcilik Limited Şirketi / January 2013

TRYP by Wyndham Hotel Opens First Hotel in Panama with the 92-room TRYP by Wyndham Panama Centro in Panama City; Owned by Inversiones Casaldeporto S.A., and Managed by Wyndham Hotel Management / July 2012

TRYP by Wyndham Hotel Brand Debuts in New York City with the 173-room TRYP New York City Times Square South / February 2012

TRYP by Wyndham Hotel Brand Debuts in Central America with the Opening of the 98-room TRYP San José Sabana in San José, Costa Rica / November 2011

TRYP by Wyndham Hotel Brand Integrates Multi-Lingual Website as Part of Global Marketing / July 2011

First TRYP by Wyndham Hotel in Colombia Opens in Medellín / June 2011

Wyndham Hotel Group Unveils New Brand Identity and Product Designs for TRYP by Wyndham / January 2011
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.