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The International Association of Conference Centers Customer Roundtables
Show Continued Support for Complete Meeting Package
 
(St. Louis, MO) - July 6, 2012 - For the third consecutive year, the International Association of Conference Centres conducted a series of customer roundtables designed to gather direct feedback from customers and potential customers of IACC conference centres. The primary purpose of the on-going marketing project is to strengthen and expand the conference centre concept which continues to differentiate IACC members from traditional hotels and meeting venues.

According to Peter Stockmann, President, IACC-Americas (and CEO, 3P Business Solutions), “With this third series of face-to-face customer roundtables, we sought to compare the results from the previous two years and keep our priorities in check. The focus is to make sure we are aware of the customer’s wants and needs and to ensure that we continue to provide an exceptional meeting experience.”

As in previous years, the market research program took place at IACC-member properties in the United States and Canada. The information gathered at the roundtables continues to provide IACC with important data that will allow the association to make sure the mission statement (“to be the thought leader on the meeting experience”) remains relevant.

Based on a highly-interactive format developed by former IACC President Neil Pompan (President of Pompan Hospitality Global) the roundtables were created to:
  • Strengthen and expand awareness of the conference centre concept
  • Get direct feedback from customers to ensure that the IACC Quality Standards are current, relevant and on target.
  • Generate usable market intelligence to share with member properties
  • Generate quantifiable data that point to market trends.
Highest ranked items in the 2012 survey include:

    
10.0

Financial Set-up fees included in the Complete Meeting Package (CMP)

9.9
F&B Customize a menu to accommodate special dietary requirements

9.8
Financial CMP -- A single package price – No nickel and diming

9.8
Meeting Rm Individual Meeting Room Climate control

9.8
Technology Skilled on-site AV/IT technicians to handle every need

9.7
F&B Continuous Refreshment Break Service

9.7
Financial
Meeting room rental expenses included in CMP

9.7
Meeting Rm Ergonomic Chairs

9.6

Meeting Rm Acoustically rated walls that guarantee no sound distractions

9.6
Technology
At Least One (1) LCD projector

Participants in the surveys were provided a deck of 57 cards, each of which had one component of an “ideal meeting,” in eight general areas: Business Services; F&B; Financial; Guest Room; Meeting Room; Meeting Amenities; Technology; and Other.  Groups evaluated and ranked all 57 components in terms of their importance to the ideal meeting.  The facilitator then displayed a spreadsheet with the collective ranking of all components which fueled a discussion of priorities and what are the essential elements of the ideal meeting environment.

In previous years, the highest ranked items in the categories of Food and Beverage, Meeting Room, and Technology.  In the most recent surveys, the highest ranked items came from the Financial category for the first time, followed by Food & Beverage and Meeting Room Design.

Mission Statement: The International Association of Conference Centres is the thought leader on the meeting experience.  IACC represents its members by defining and promoting the IACC Meeting Concept and providing learning opportunities.
 
Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of stringent Universal Criteria and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at www.iacconline.org.  “There are meetings and then there are IACC meetings."
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Contact: 

James M. Mahon
JMMahon@aol.com


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Also See: The International Association of Conference Centers-The Americas Releases White Paper from the 2012 Thought Leader Summit: Designing Meeting Experiences for Tomorrow / May 2012

International Association of Conference Centre's 2012 Copper Skillet Award Goes to Sweden’s Chef Johan Heibert of Villa Brevik / April 2012

International Association of Conference Centers Presents Education Awards for Excellence; 2012 Award of Excellence Presented to Allen Morgan, the Pyramid Award Given to Kristin Kurie / April 2012

International Association of Conference Centers Releases Guide to Social Media for the Hospitality Industry; Provides Detailed Look at 23 Social Media Platforms / April 2012

International Association of Conference Centers Names Murray Hall as Canadian Conference Center Chef of the Year; Set to Compete in IACC’s Ninth International Copper Skillet Competition / February 2012

International Association of Conference Centers Names Charles J Chambers USA Conference Center Chef of the Year; Set to Compete in IACC’s Ninth International Copper Skillet Competition / January 2012

Tom Bolman, Executive Vice President of the International Association of Conference Centers, to Retire at the End of 2012 / January 2012

International Association of Conference Centers Appoints Sarah Vining as the Sixth Board Associate; Will Represent Generation X/Y on the Board of Directors / January 2012

International Association of Conference Centers Elects New Board Members; Patti Culwell, Lauren Kean, Daniel Techman and David Haas / December 2011

International Association of Conference Centers Presents Webinar Series - Bright Ideas for Conference Centers; First Topic to be Hybrid Meetings Presented by Samuel J. Smith on December 8, 2011 / December 2011

International Association of Conference Centers Releases More Videos from their Series Regarding Creating Compelling Meeting Experiences / November 2011

Derek Grimaldi Elected to International Association of Conference Centers (IACC) Board of Directors / October 2011

International Association of Conference Centers Releases Series of Industry Related Videos Based on Creating Compelling Meeting Experiences / September 2011

Chef Jamian Lewis of De Vere Venues Devonport House, London, United Kingdom Wins IACC's Chef of the Year Award in their Copper Skillet Competition / April 2011

International Association of Conference Centers - Americas Presents Scholarships and Awards to Deserving Hospitality Students, Leah Bernick, Eun Jin Lee, Christina Mott and Charlotte Dath / April 2011

International Association of Conference Centers Conducts Customer Roundtables to Gather Feedback, Quantifiable Data, and Usable Market Intelligence to Share with Member Properties / March 2011

The International Association of Conference Centers (IACC) Presents Joan Eisenstodt with The Mel Hosansky Award for Distinguished Service at their 30th Annual Conference / March 2011

International Association of Conference Centers Establishes European Chapter and Creates Representative Board of Directors; the Chapter Adds Four New Member Properties / March 2011

International Association of Conference Centers Names David Haas as New GenX/Y Board Associate / Dec 2010

IACC of the Americas Elects New Officers of the Board of Directors;Pete Stockmann Unanimously Elected President / October 2010

The International Association of Conference Centers of North America Elects New Officers; Tom Cappucci Serves as President / October 2008

Mark DePiero, Sean Anderson, Tom Cole and Melissa Fromento Elected to the IACC Board of Directors / December 2007
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