News for the Hospitality Executive
(MUNICH and DALLAS – August 17, 2012) TrustYou, online reputation management market leader for the hospitality industry, announced that it has entered an agreement with TripAdvisor®, the world’s largest travel site*, as global authorized partner.
The new partnership will give TrustYou clients the ability to monitor their TripAdvisor reviews in 23 languages through the TrustYou reputation management tool. TrustYou users have access to a comprehensive report, granting TrustYou’s 10,000 world-wide clients, which include some of the most recognized names in the hospitality industry – Accor, Starwood, Marriott, Omni, Mövenpick and The Ritz London – 24/7 insights into new reviews and a summary of other TripAdvisor performance metrics. This gives clients the ability to track their online reputation and analyze guest feedback in real-time.
“We believe it is increasingly important for hoteliers to monitor consumer feedback and respond to user reviews if they want to be better positioned to understand their customers’ needs in the era of social media,” said Severine Philardeau, Vice President, Global Partnerships at TripAdvisor. “This partnership shows TripAdvisor’s commitment to providing hoteliers with the most up-to-date and accurate information to understand what guests are saying about their stay, respond to their reviews, and improve their service.”
“We want to provide the hospitality industry with the most valuable, actionable customer intelligence available in the industry and this partnership with TripAdvisor was absolutely necessary to achieve that goal,” said Benjamin Jost, CEO and co-founder, TrustYou. Jost continued, “Hoteliers must embrace online traveler feedback. Social media and online reviews are here to stay. The winners and losers will be decided by those that find the right tools and take the right actions to ‘listen’ and ‘understand’ what their customers are already telling them they like and don’t like.”
“As a global leader in hospitality, we are compelled to provide our guests with an experience that beats their expectations upon each and every visit,” said François Dung, Vice President consumer intelligence at Accor. “The TripAdvisor-TrustYou partnership gives Accor a significant advantage in conducting the analysis necessary to improve operations, train our global staff, raise service levels and drive incremental revenue.”
Studies show 70%
of consumers trust online opinions. TrustYou is the standard for
the hospitality industry and measures and analyzes global sentiment for
than 400,000 hotels worldwide and 100 million reviews in 23
Here is how clients benefit:
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other travel media brands, and together the sites attract more than 69 million unique monthly visitors.** TripAdvisor's travel media brands include www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.tingo.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, May 2012
**Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, May 2012
TrustYou offers free online customer satisfaction surveys and SaaS analytics dashboards that capture sentiment and opinions from millions of comments from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp, etc. across 23 different languages. TrustYou already has more than 10,000 customers and partners in 60 countries among them companies like Accor, Marriott, Starwood, Hard Rock Cafes, Best Western Hotels, Holidaycheck, Micros-Fidelio and many others. TrustYou’s headquarters are in Munich, Germany and Dallas, USA with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit www.trustyou.com.
©2012 TrustYou, All rights reserved
TrustYou / Review Analyst
Offers Free Guest Survey Tool to Hotels; Complimentary Product Enables
Capture, Analysis, Response and Integration of Reviews through a
Hotel's Own Site with Follow-up Push to Third-party Sites /