News for the Hospitality Executive
Offers Free Guest Survey Tool to Hotels
DALLAS (December 20, 2011) – Hospitality and travel social media management leader TrustYou has launched the TrustYou ReviewAnalyst Survey, a free guest survey tool for hotels and resorts. The integrated solution enables hotels to capture, analyze, respond to and integrate reliable reviews through their own site using one tool, which is offered at no cost.
The Survey will also allow hotels to push reviews to third parties like review websites and search engines, completing the travel recommendation cycle by facilitating unlimited, authentic and up-to-date guest reviews that have previously been inaccessible to end-users. Hotels opting to push their review content are not able to select what recommendations are posted.
“Customer feedback is crucial for hotels to improve quality of service and sustain revenue,” said Paula Salvador, global vice president of marketing and sales for WORLDHOTELS, a global customer of TrustYou. “However, fragmented systems and the high volume of user-generated reviews means hotels are struggling to manage feedback in a meaningful or timely manner. TrustYou has eliminated that barrier with the Survey, a single application that allows hotels to leverage guest reviews from real guests with recent stays, all collected without editing.”
With the TrustYou Survey, hotels and chains can integrate an online guest satisfaction survey, and within the same application monitor the whole social Web. TrustYou’s signature dynamic sentiment analysis in 12 languages identifies the most relevant positive and negative trending topics and comments, which hoteliers can immediately address.
“By connecting guest reviews made through the hotel with the social Web, we solve fundamental issues of trust, volume and relevance,” added Benjamin Jost, chief executive officer and co-founder of TrustYou. “The best part is we do it for free to help our clients understand their business in the proper context despite the noise created by scattered and abounding content. Ultimately, this allows them to manage social media to the business.”
TrustYou gathers and semantically structures online reviews, posts, and comments. TrustYou Analytics allows hoteliers, destinations, and travel companies to analyze and react to the quality and reputation of their hotels. Further, TrustYou Analytics is the official supplier for the star rating agencies in Germany and Switzerland. TrustYou applications and data are embedded into the star rating IT systems of more than 16 countries in Europe. Current customers and partners include hundreds of hotels and travel giants such as InterContinental Hotels, Best Western Hotels, Maritim Hotels, Worldhotels, Trust International, Micros-Fidelio, HolidayCheck and many more. For more information, visit www.trustyou.com.
Herr for TrustYou