News for the Hospitality Executive
Accor Drops to 6th Place in the World Ranking Following
May 23, 2012 - Fifth largest hotel group in the world with 531,714 rooms as of 1 January 2012 for over 4,400 hotels in the world, Accor is going to lose almost 1,102 hotels and 107,000 rooms once the sale of Motel 6 and Studio 6 is finalized later this year. By removing these two brands from their network, Accor slides back a notch behind Choice Hotels International (taking into account their figures as of 1/1/2012).
The structure of the American hotel market makes the situation for economy brands more difficult during a period of crisis. During the phases where hotels lower their prices, the important size of the mid and upper-range sector, compared to the lower range sector, makes the latter lose market shares that are hard to get back. Contrary to Europe, the economy sector is the base that plays a role in easing the cycle.
Accor group remains largely on top of the podium in Europe, Latin America, and Asia pacific. The scheduled development (40,000 rooms/year) and the pipeline already set up are focused on both “continents”: Asia Pacific and Latin America, where the group wants to improve even further its positions. In Europe, even if the rhythm is slowing down, growth needs to be secured by an extra effort from franchising within economy brands. This is the reason why there is such a strong communication campaign for the Ibis “Super brand”.
Now that the group is totally out of debt, and a “money-arsenal” immediately available, Denis Hennequin hasn’t given up on other external development campaigns, like Mirvac in Australia, to reach the Group’s announced objective, which is to be one of the top-three hotel groups in the world.
As it is already a shareholder of many hotel groups (Hilton Worldwide, La Quinta, Simply Hotels (formerly known as Mister Bed)), through the acquisition of Motel-6/Studio6, Blackstone becomes the largest hotel owner in the world with direct control of over 850,000 rooms across the world.
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Ten Hotel Groups in Europe with Accor Continuing to Lead According to
MKG Hospitality / February 2012
Hospitality Results for 2011 Lie Somewhere Between Satisfaction and a
Question Mark; European Union Averaged 5.5% RevPAR Growth /
Was a Fine Year for French Hospitality: The Year-in-Review of the
French Hotel Industry by MKG Group / January 2012
Hotel Performances Bounce Back Posting Excellent RevPAR Growth /
Hotel Groups Still Dominate at Home with Hilton Leading the Pack; With
Market Saturation Nearing, Groups Looking Abroad to Promote Products
and Concepts / September 2011
Hotel Performance Indicators for the Middle East and North Africa
Region (MENA) are Split Down the Middle / September 2011
East & North Africa Hotel Markets End 2010 with Great Disparity,
Uneasy Hotel Growth is Forecast / February 2011
Hotel Industry on Upward Trend with RevPAR and Occupany Steadily Growing
/ November 2010
Top 10 Hotel Groups in the World; IHG Retains Top Spot With Nearly
650,000 Rooms / July 2010
Top 10 Hotel Groups in the World; IHG Retains Top Spot Surpassing the
600,000 Room Mark / May 2009
|Top Twenty Hotel Brands in the World at January 1, 2008, Also Top Ten Hotel Groups in the World / April 2008|
|The 2008 Top 20 European Hotel Brands Ranking and the Top Ten Hotel Groups Ranking / March 2008|
|Ranking - Top Ten Worldwide Hotel Chains Growth 1995-2005 / October 2005|