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Accor Drops to 6th Place in the World Ranking Following
the Sale of Motel 6 to Blackstone


Blackstone Becomes the Largest Hotel Owner in the World with Direct Control of 850,000 Rooms


May 23, 2012
- Fifth largest hotel group in the world with 531,714 rooms as of 1 January 2012 for over 4,400 hotels in the world, Accor is going to lose almost 1,102 hotels and 107,000 rooms once the sale of Motel 6 and Studio 6 is finalized later this year. By removing these two brands from their network, Accor slides back a notch behind Choice Hotels International (taking into account their figures as of 1/1/2012).

The structure of the American hotel market makes the situation for economy brands more difficult during a period of crisis. During the phases where hotels lower their prices, the important size of the mid and upper-range sector, compared to the lower range sector, makes the latter lose market shares that are hard to get back. Contrary to Europe, the economy sector is the base that plays a role in easing the cycle.

Accor group remains largely on top of the podium in Europe, Latin America, and Asia pacific. The scheduled development (40,000 rooms/year) and the pipeline already set up are focused on both “continents”: Asia Pacific and Latin America, where the group wants to improve even further its positions. In Europe, even if the rhythm is slowing down, growth needs to be secured by an extra effort from franchising within economy brands. This is the reason why there is such a strong communication campaign for the Ibis “Super brand”.

Now that the group is totally out of debt, and a “money-arsenal” immediately available, Denis Hennequin hasn’t given up on other external development campaigns, like Mirvac in Australia, to reach the Group’s announced objective, which is to be one of the top-three hotel groups in the world.

As it is already a shareholder of many hotel groups (Hilton Worldwide, La Quinta, Simply Hotels (formerly known as Mister Bed)), through the acquisition of Motel-6/Studio6, Blackstone becomes the largest hotel owner in the world with direct control of over 850,000 rooms across the world.

ABOUT MKG Group

Established in 1985 by Georges Panayotis, MKG Group has built a solid reputation for business expertise and substantial European-based know-how in the fields of tourism, lodging and food service. MKG Group meets the needs of each of its clients by providing valuable analytical and decision-making skills necessary for success. www.mkg-group.com

For further information , please contact :

MKG Group - International Development Department
Vanguelis Panayotis
T. : +33 (0)1 56 56 87 87
v.panayotis@mkg-group.com

MKG Hospitality - Media Contact
Michael Komodromou
Tel: +44 (0)20 7624 4030
press@mkg-group.com
Web: www.mkg-hospitality.com

 


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Also See: Top Ten Hotel Groups in Europe with Accor Continuing to Lead According to MKG Hospitality / February 2012

European Hospitality Results for 2011 Lie Somewhere Between Satisfaction and a Question Mark; European Union Averaged 5.5% RevPAR Growth / February 2012

2011 Was a Fine Year for French Hospitality: The Year-in-Review of the French Hotel Industry by MKG Group / January 2012

MENA Hotel Performances Bounce Back Posting Excellent RevPAR Growth / November 2011

U.S. Hotel Groups Still Dominate at Home with Hilton Leading the Pack; With Market Saturation Nearing, Groups Looking Abroad to Promote Products and Concepts / September 2011

Key Hotel Performance Indicators for the Middle East and North Africa Region (MENA) are Split Down the Middle / September 2011

Middle East & North Africa Hotel Markets End 2010 with Great Disparity, Uneasy Hotel Growth is Forecast / February 2011

Poland's Hotel Industry on Upward Trend with RevPAR and Occupany Steadily Growing / November 2010

The Top 10 Hotel Groups in the World; IHG Retains Top Spot With Nearly 650,000 Rooms / July 2010

The Top 10 Hotel Groups in the World; IHG Retains Top Spot Surpassing the 600,000 Room Mark / May 2009

Top Twenty Hotel Brands in the World at January 1, 2008, Also Top Ten Hotel Groups in the World / April 2008

The 2008 Top 20 European Hotel Brands Ranking and the Top Ten Hotel Groups Ranking / March 2008

Ranking - Top Ten Worldwide Hotel Chains Growth 1995-2005 / October 2005
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