News for the Hospitality Executive
Top Twenty Hotel Brands in the World
at January 1, 2008,
Also Top Ten Hotel Groups in the World
|Paris, March 27th 2008
Source: MKG Hospitality
The world first 10th group ranking has not changed in 2007. However, the past year, has given to the major groups the occasion to settle their positions on the world scene. With an increasing park of 5.2%, IHG stays on top and reinforces its position by extending the lead on Wyndham Worldwide (+1.4%), despite a sustained growth of its offer with such brands as Days Inn, Super 8 and Ramada. The British group can count on growing markets for its Express by Holiday Inn brand, for the economic segment, and Crowne Plaza for the upper-scale venues in order to quench its thirst. All lights are green for IHG which expects to collect the fruits of its historical brand Holiday Inn revival announced by the end of the year 2007.
In third place, Marriott International (+3.2%) benefits from Courtyard and Residence Inn attractiveness to take its mark against Hilton. The American group, bought by the investment fund Blackstone last summer, is stable (-0.1%). This stability is however relative. In 2007, Hilton, Hotels separated from Scandic, the mi-scale hotel brand leader in Scandinavia. The 20,000 room loss has nearly been overcome by the expansion of mid-scale brands Hampton Inn and Garden Inn outside America.
Still firmly in fifth place, Accor experienced a decrease of its offer (-5.6%). Following its brands orientated strategy, the French group has decided to concentrate on Motel 6 development, whilst separating from Red Roof Inns (326 hotels and 35 238 rooms). The sell of the economic brand explained Accorís supply contraction as well as the transfer of 40 hotels back to the supervision of Dorint, its former Germanís partner. Without totally counterbalancing its losses, Accor has witnessed a significant rise of its Ibis, Mercure and Etap Hotel brands. The launch of Pullman and All Seasons new brands, as well as Sofitelís repositioning and Novotel and Mercure revitalisation should boost quickly the hotel group expansion.
The progression of franchisor Choice International (+3.7%) demonstrates the good health of both economic and mid-scale segments as Comfort Inn and Quality increase their presence worldwide. A development opportunity that does not apply to Best Western. Even if it is still in first place, the world number one brand seems to reach a new phase of network's reduction as it has decided to put the emphasis on quality issues (-2.1%).
While waiting on the arrival of its new brands Aloft and Element, Starwood Hotels group is experiencing a significant development of Westin and Sheraton, thus experiencing an increase of its offer by 3.4%. As for the Carlson Hospitality group, it is reaching 1 000 hotels. A major Rezidorís shareholder since 2007, Carlson palliates Radissonís decline by Country Inns and Park Inns good results. Global Hyatt finishes the Top 10 with 1.8% decrease of its offer.
First 20 hotel groups announce 1.1 million rooms by 2015
For the years to come, the major hotel groups have announced tremendous developments. Their projected pipelines, signed our under way, are particularly important:
Source: MKG Hospitality
Georges Panayotis + 33 (0)1 56 56 87 90
|Also See:||2004 Rankings of the 10 Largest International Hotel Groups and the 20 Largest Brands; InterContinental Hotels Group Overtakes Cendant / MKG Consulting / March 2004|
|The 2004 Ranking of Hotel Groups; Including the Ten Hotel Groups with the Greatest Increase in Number of Rooms / MKG Consulting / June 2004|