According to the 2012 Lodging Technology Study: "In a matter of just a few years, the guestroom has gone from a source of revenue to a source of cost as guests have high expectations for television technology. In many guestrooms, the television is the centerpiece. It ties the room together and is the focal point for entertainment, information and media. In terms of television content, 43% already offer some form of HDTV, and 18% have plans to install or upgrade their HTDV content offering in the next 6 months."


"Armed with this information, there should be no question as to why hotels should visit NHK WORLD TV at HITEC," said Jay Campbell, NHK WORLD TV U.S. contact. "This free-to-guest, English-speaking, international channel is the ideal complement to any hotel's new or existing in-room TV channel lineup. Broadcast 24 hours a day from Tokyo, NHK WORLD TV brings the culture, art, music, anime, business, fashion, travel, cooking, science and other Asia-focused programming that travelers from this region demand.
 
From the moment HITEC attendees see the 30x30 booth, located directly across from the concession area, they will be drawn by the stunning HD programming and live news broadcast delivered in a content that is familiar and comfortable to consumers around the world.
 
Today, 154 million households spanning 130 countries and regions view NHK WORLD TV, proving that it is not just in demand by Asia-Pacific travelers to the U.S. As dependency on in-room technology grows, adding NHK WORLD TV is a preven way to enhance international travelers' experiences while providing operational benefits as well:

• Hotels can offer the most popular free-to-guest-services and in-room entertainment programming available to guests that transcends all international boundaries with NHK WORLD TV.

• Hotels can attract more on-site spending and keep guests loyal to your hotel and other sister properties in your enterprise by offering NHK WORLD TV.

• Hotels can enhance their mobile strategy by expanding in-room programming to all guest touch points throughout the hotel via a mobile app from NHK WORLD TV.

• Hotels can partner with a host of in-room entertainment vendors to enhance their existing free-to-guest programming with NHK WORLD TV.

• Hotels can truly provide a home-like atmosphere to international travelers via NHK WORLD TV.

"We encourage all hoteliers coming to Baltimore next week in search of a new way to exceed international travelers' expectations to experience NHK WORLD TV," Campbell said. "It's fresh, it's informative, it's free to guests, and it can deliver an unexpected revenue stream to your hotel."

To pre-schedule an appointment, email Jay Campbell at [email protected] or call (201) 666-5131.

About NHK:

NHK (Japan Broadcasting Corporation) is Japan's sole public broadcaster, operating the country's largest national and international television network. In Japan, NHK offers four TV channels (two terrestrial; two satellite, All channels are digital HD), and three radio services. NHK also operates two international television channels NHK WORLD TV (English, HD, 24/7) and NHK WORLD PREMIUM (Japanese,24/7) and offers international radio services in 18 languages. NHK WORLD TV can be viewed by more than 150 million households worldwide.
 
About Japan International Broadcasting, Inc.:
Japan International Broadcasting Inc. (JIB), a subsidiary of NHK, is responsible for the worldwide distribution of the HD English language news/lifestyle program “NHK WORLD TV”, as well as the Japanese language program “NHK WORLD PREMIUM.” Currently, the two channels are broadcast around the world on three international satellites and reach households, hotels and others via DTH, cable, IPTV and terrestrial broadcast.