News for the Hospitality Executive
San Jose, Calif. — April 17, 2012 —As travelers rely more and more on their cell phones vs. the landline in the room, Bittel Americas has enhanced the UNO Media series placing focus, functionality and fun back into the guestroom telephone. The UNO Media 3 third-generation device from Bittel is a guestroom phone, audio player with embedded iPhone/iPod dock (plus integrated cables for iPads and other MP3 players), and an alarm clock radio all in one. UNO Media 3 is Bittel's answer to travelers', brands' and designers' demands for service, standards and style.
"If your hotel is determined to have a strong mobile strategy but your rooms feature a traditional phone, 'fuggetaboutit!'" said Mitch Heinlein, Bittel VP of Sales and Marketing. "Today's leisure and business travelers are extremely dependent on their mobile devices -- even when a computer offering web access or a phone featuring one-touch room-to-room dialing is present. If the unit can't support mobile devices, it's a capital or operating expense that will surely be underutilized. On the other hand, adding mobile-compatible features to phones, such as a way to charge the guest's mobile device or listen to music and set a wake-up alarm, will make the investment more justifiable for owners and it will add a deeper appreciation for the hotel on the part of the guest. Travelers are more likely to become loyal to a hotel or brand that they believe caters to their personal preferences -- and that includes supporting their mobile devices whenever possible."
According to a recent study released in January 2012 by PhocusWright titled: "Mobile Hits the Mainstream: Leisure and Business Traveler Trends," smartphone ownership among leisure travelers is at 52% while 73% of business travelers own a smartphone. The main use of the mobile device is for Internet connectivity. Within the past year, 59% of leisure travelers and 84% of business travelers with mobile phones use their devices to access the mobile Internet. In addition, 39% of mobile web users (both leisure and buisiness travelers) will access the web via mobile device even when Internet-connected PCs are in reach.
"It's a given that the majority of guests will be traveling with some sort of mobile device," Heinlein said. "Showing them that you understand the value they place on their mobile lifestyle by giving them a place to dock and charge their phones and tablet computers goes a long way to ensuring guest satisfaction and enhancing loyalty. While supplementing guests' new-found mobility is important, it doesn't mean that reliance on traditional in-room amenities, such as alarm clock radios, has wained. Combining technologies from multiple devices into one convenient, easy-to-use and stylish unit improves guest satisfaction and owners' returns on investment. No one pulls it all together like Bittel."
UNO Media 3 is streamlined to complement any room decor. EZ-Fit faceplate inserts make branding and messaging simple and they don't require a plastic overlay. The universal template saves time and money on maintenance and replacements, while the acrylic overlay seals against moisture and spills to better protect against damage. The unit is available in cordless and corded models with single- and two-line configurations plus speakerphone. Each unit is equipped with up to 10 programmable guest-service keys and a message waiting indicator is compatible with all major hospitality PBXs.
"Bittel remains focused on developing solutions that are functional and fun for guests to use while helping hotels protect their assets and improve on their bottom lines," Heinlein said. "UNO Media 3 is sleek, stylish and wired for sound. What more could you ask from a guestroom phone?"
UNO Media 3 will be on display at HITEC, June 25 to 28 at the Baltimore Convention Center in Booth #2056. To preschedule an appointment, email Mitch Heinlein at email@example.com.
Bittel is a rapidly growing provider of innovative technology solutions for the global hospitality industry. Bittel products are known for their reliability and groundbreaking designs, and are installed in thousands of hotels around the world. Headquartered in Rizhao, China, Bittelʼs North American operations are based in San Jose, California. Please visit us at
http://www.bittelcom.com or www.bittelamericas.com.
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VP of Sales and Marketing
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