Hotel Online
News for the Hospitality Executive

.

advertisement


IHG Launches HUALUXE Hotels and Resorts, an Upscale
International Brand Designed for the Chinese Traveler

18 March, 2012
- IHG, the world’s largest hotel company, today launched the first upscale, international hotel brand designed specifically for the Chinese traveller – HUALUXE Hotels and Resorts. HUALUXE translates from Hua, which means majestic China and luxe, representing luxury.

The HUALUXE brand has been developed in response to three core growth opportunities that IHG is tapping into - consumer demand for an upscale international hotel brand that demonstrates pride in Chinese customs and reflects local tradition; the domestic China opportunity, whereby the number of domestic travellers is expected to reach 3.3 billion in 2015 and the China hotel market is projected to grow by 5-8% annually by 2030* and the international opportunity, where outbound trips from China are projected to grow from 10 million to more than 100 million in the next 10 to 15 years*[1].

Richard Solomons, CEO IHG, said: “Building on our proven ability to build, develop and nurture brands, we are very proud to be launching HUALUXE Hotels and Resorts - a genuine first for the industry and a unique brand developed by our Chinese team that we know will resonate with the very important, fast-growing, Chinese consumer base. HUALUXE takes the best aspects of renowned Chinese hospitality and applies IHG’s international scale, powerful systems and unparalleled insights into the Chinese market to deliver a traditional high-end consistent experience.”

IHG is already the largest international hotel operator in China, with more than 160 hotels across 60 cities and sees the opportunity for this brand to be in over 100 cities in China in the next 15-20 years. IHG has already signed over 20 letters of intent which are now being converted into contracts and we expect the first hotel to be open in late 2013 or early 2014.

Keith Barr, CEO IHG Greater China, said: “IHG was the first international hotel group to enter China nearly 30 years ago, which gives us a deep understanding of the market and its consumers. We have had great success over the years with the five brands we already have in this market, and we will now leverage our experience, and the strong relationships and reputation we have with customers and owners to establish and grow HUALUXE.”

HUALUXE will offer guests a more traditional experience based on four priorities that Chinese travellers want from an upscale hotel:

Tradition - Long-celebrated traditions are reflected in every aspect of the physical hotel design and are brought to life through a refined welcome experience, deep-rooted tea culture and signature food & beverage throughout the hotel from our Fu Lin restaurant to late night noodle bar.

Rejuvenation - Natural surroundings from the green arrival, to the lobby garden and resort inspired bathroom helps our guests break away from the pressures of their busy lives and be reinvigorated for the challenges ahead.

Status - Recognition and respect are fundamental in Chinese society. A seamless VIP arrival, a unique Club Lounge experience and specialty food and beverage ‘hosts’ throughout the hotel serve to underpin the importance of our guests and ensure the hospitality they receive and in return give to their business partners is flawless.

Familiar Spaces - A range of public/private spaces are thoughtfully set out across the hotel. From multi-function suites, rejuvenation centre and tea house we’ve created a unique set of facilities for a wide range of social interactions and business meetings.

HUALUXE will launch initially in Tier 1, 2 and 3 cities and resort locations in China and in time, will open in major cities elsewhere in the world so that Chinese travellers can have the same experience abroad. With a multi-million dollar investment behind brand development, HUALUXE will follow IHG’s managed operating model, similar to its other IHG brands currently operating in China and will be supported with brand development and marketing funds in the first few years.

[1] China National Tourism Administration Predictions

About IHG
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as our two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 63 million members worldwide.

IHG franchises, leases, manages or owns over 4,400 hotels and more than 658,000 guest rooms in nearly 100 countries and territories, and has more than 1,100 hotels in its development pipeline.

IHG expects to recruit around 90,000 new people worldwide across its estate over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.
.
Contact:

Sharona Tao, IHG
Tel +86 21 2893 3309
sharona.tao@ihg.com

Sarah Shilling, IHG
Tel +44 (0) 1895 512 398
sarah.shilling@ihg.com

Joanna James, IHG
Tel +44 (0) 1895 512 112
joanna.james@ihg.com

Michelle You
Hill + Knowlton Strategies
Tel +86 5109 7070 x312
michelle.you@hkstrategies.com



 Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
.
Also See: Rayadah Investment Company Partners with IHG to Open Two New Hotels in Riyadh, Saudi Arabia; The 225-room Hotel Indigo Riyadh KAFD and the 218-room InterContinental Riyadh KAFD / March 2012

IHG Launches EVEN Hotels, the First Mainstream Hotel Brand Focused on Wellness / February 2012

IHG Launches Caribbean Destination Portal; Site Provides One-Stop Access to Special Hotel Packages in the Caribbean / February 2012

IHG to Create 3,000 Jobs in the UK by 2015 and Launches its Hospitality Training Academy in London in Partnership with Newham College / February 2012

IHG Signs Management Agreement with Petersburg City for the 173-room InterContinental St. Petersburg to Open in 2016 in Russia and Celebrates Opening of InterContinental Moscow Tverskaya / February 2012

IHG Reorganizes Regional Reporting Structure Effective from the Results for 2011 to be Reported on February 14, 2012 / January 2012

IHG Names Pascal Gauvin as Chief Operating Officer for India, Middle East and Africa Region / January 2012

IHG Opens the 203-room InterContinental Moscow Tverskaya in Russia, Owned by Business Centre on Tverskaya / December 2011

Clay Sawyer Named Director of Marketing for InterContinental Hotels Group Latin America & Caribbean Region / October 2011

IHG Appoints Joel Eisemann as Senior Vice President and Chief Development Officer for the Americas Region and Jim Anhut as Senior Vice President Americas Brand Management / October 2011

InterContinental Launches InterContinental Kitchen Cookbook iPad App; Provides Guests with Downloadable IHG Kitchen Recipes / September 2011

InterContinental Hotels Group to Expand in Russia and the Commonweath of Independent States (CIS) with Plans for 100 Hotels by 2020 / September 2011

IHG Opens the 135-room Staybridge Suites Orlando Airport in Florida Following $1.3 Million Renovation and Conversion from a Hawthorne Suites by Wyndham / September 2011

IHG's Innovation Hotel Version 2.0 for Sustainable Hotel Design Website Launches Providing Users Greater Interaction and Real-Life Hotel Case Studies / August 2011

IHG Makes Development Team Changes in the Americas Region / August 2011

IHG Appoints Tracy Robbins as Executive Vice President Global Human Resources and Group Operations Support, and to the Board as an Executive Director / August 2011

IHG Signs Franchise Agreement with Sands China to Open 1,224 room Holiday Inn Macao Cotai Strip in Macao; Will be the World's Largest Holiday Inn When Open in Early 2012 / August 2011

IHG Appoints Yehuda J. Brener as Director of Sales, Latin America & Caribbean / August 2011

IHG Appoints Tom Singer to the Board and Executive Committee as Chief Financial Officer / July 2011

IHG Revises Existing Agreements for 130 Hotels with Hospitality Properties Trust into One New 25 Year Management Contract / July 2011

IHG Appoints a Head for its New European Division and Implements a Regional Management Realignment Combining the Middle East and Africa with Asia Australasia / July 2011

IHG Appoints Paul Snyder, Vice President, Corporate Responsibility, the Americas Region / July 2011

IHG Appoints Kirk Kinsell as President, The Americas, Following the Resignation of Jim Abrahamson / June 2011

IHG Names Luke Mayhew to Serve as a Non-Executive Director and Chairman of the Remuneration Committee Replacing Ralph Kugler on as his Retirement from the Board / June 2011

IHG Signs 54 Hotels in Europe Adding over 7,800 Rooms Across Crowne Plaza, Staybridge Suites, Holiday Inn, Holiday Inn Express and Hotel Indigo Brands / June 2011

Rodolfo Denz Named Regional Revenue Manager, Latin America & Caribbean, for Intercontinental Hotels Group (IHG) / June 2011

IHG Names Ricardo Lopez Vice President of Sales & Marketing, Latin America & Caribbean / May 2011

InterContinental Hotels Group Bolsters Development Team with Three New Appointments in the United Kingdom, Russia and Africa / May 2011

PT. Wismatama Indah Makmur Signs Management Agreement with IHG for Proposed 160-room Holiday Inn Express in Bali, Indonesia / April 2011

IHG in Joint Venture with Duet India Hotels Group to Develop 19 Holiday Inn Express Hotels Across India, Adding 3,300 Rooms to IHG's Current India Development Pipeline / April 2011

IHG's Andrew Cosslett to Step Down as Chief Executive; to be Succeeded by Richard Solomons, Currently Chief Financial Officer and Head of Commercial Development / March 2011

IHG Appoints Chris Moloney As Chief Operating Officer, South West Asia / March 2011

InterContinental Hotels Group Restructures and Streamlines its Asia Pacific Region / June 2009

IHG Signs Agreements for Five New Holiday Inn and Holiday Inn Express Hotels Throughout Brazil / June 2009

Jan Smits Promoted to Chief Operating Officer, South Asia for InterContinental Hotels Group / November 2004
.. .

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.