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Ithaca,
NY, March 15, 2012 - New reports issued by the Cornell Center
for Hospitality Research (CHR) at the School of Hotel Administration
present two studies aimed at helping hotels improve revenues and
profits. One study analyzes the effects of hotels' price shifting
strategies relative to competitors. Another shows the favorable
outcomes of management integrity. Both reports are available at no
charge from the CHR website, at chr.cornell.edu. CHR Study Shows Effects of Hotel Pricing Strategy on Revenues
In a new Industry Perspectives paper from the Cornell Center for Hospitality Research, Simons confirms his quantitative findings with commentary from industry leaders in many industries. The paper, "The Integrity Dividend: How Excellent Hospitality Leadership Drives Bottom-Line Results," is available at no charge from the Center for Hospitality Research. "I was initially astonished at the nearly direct connection between a manager's integrity and a hotel's bottom line," said Simons. "But it makes sense. Integrity means that you do what you say you will do. So, when leaders offer clear direction and behave consistently, employees take notice. Integrity of this kind permeates an organization to create an effective culture. In turn, we see growing employee trust and commitment, greater amounts of discretionary service behavior, and lower employee turnover. All of this points to greater customer satisfaction." Simons's research is detailed in his book, The Integrity Dividend: Leading by the Power of Your Word, published by Jossey-Bass. Simons concludes: "I maintain that building impeccable personal integrity should be a foundation for any efforts at effective leadership development. This is not all it takes to lead—but no leadership is possible without it." About The Center for Hospitality Research A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 79 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu. |
Contact: Jane Henion 607.255.9780 [email protected] |