NASSAU,
Bahamas (Feb. 16, 2012) -- Carlson Rezidor Hotel
Group, one of the world’s largest and most dynamic hotel groups, and
Edwardian
Group Limited, announced they will rebrand all Radisson Edwardian
Hotels, a
portfolio of 13 hotels in the United Kingdom and Manchester, to the
Radisson
Blu brand by the second half of the year.
“This expansion in the U.K. is a major milestone for the
growth of Radisson Blu,” said Hubert Joly, president and chief
executive
officer, Carlson. “With this strategic move, we will now have 13
additional
Radisson Blu hotels in the London market, one of the world’s most
important
markets. We are grateful to the Edwardian Hotels Group for their long
standing
partnership and look forward to continuing to build our relationship.”
“Radisson Blu is one of the world’s fastest growing
upscale hotel brands and we are delighted to align Edwardian Hotels
with such
an iconic brand. In doing so, we gain vastly greater visible presence
and
remove any source of potential confusion for our customers and create a
stronger identity, especially in Europe,” said Jasminder Singh,
chairman and
chief executive officer, Edwardian Group Limited. Radisson Edwardian
Hotels,
one of the U.K.’s largest, privately owned, upscale hotel groups, is
owned by
Singh and family and was founded by Singh in 1977.
The Radisson Edwardian Hotels rebranding to Radisson Blu
represents more than 2,500 rooms and suites and includes 13 four- and
five-star
hotels in London and a five-star hotel in Manchester, all focused on
providing
exceptional quality and service. Since 2000, the company has invested
more than
USD 300 million into a comprehensive and ongoing renovation program.
Together with Carlson Rezidor Hotel Group’s existing
operations in the region, these changes will bring the total number of
Radisson
Blu hotels in the U.K. to 40 hotels in England, Ireland, Scotland and
Wales.
The 13 Radisson Edwardian Hotels include:
- Radisson Edwardian Berkshire Hotel
- Radisson Edwardian Bloomsbury Street
- Radisson Edwardian Grafton Hotel
- Radisson Edwardian Hampshire Hotel
- Radisson Edwardian Kenilworth Hotel
- Radisson Edwardian Leicester Square
- Radisson Edwardian Mercer Street Hotel
- Radisson Edwardian New Providence Wharf
- Radisson Edwardian Sussex Hotel
- Radisson Edwardian Vanderbilt Hotel
- Radisson Edwardian Hotel Manchester
- Radisson Edwardian Heathrow Hotel, Middlesex
- Radisson Edwardian Guildford Hotel, Surrey
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group – born in early 2012 – is one
of the world’s largest and most dynamic hotel groups. The portfolio of
the
Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global
footprint
spanning 81 countries and territories, a powerful set of global brands
(Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson,
Country Inns &
Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels,
guests
can benefit from the loyalty program Club CarlsonSM, one of the most
rewarding
loyalty programs in the world. Carlson Rezidor Hotel Group and its
brands
employ more than 80,000 people.
Carlson Rezidor Hotel Group is headquartered in
Minneapolis, Minn., and Brussels, Belgium.