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Hotel Williamsburg Combines Security, Technology, Design With
Elsafe SENTINEL II Safes, VingCard's VISIONLINE Wireless Locking Solution


Brooklyn's first luxury boutique hotel features cutting-edge security
technology solutions from VingCard Elsafe.



DALLAS – December 2, 2011 – VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, announces that the newly opened Hotel Williamsburg in Brooklyn, has installed VingCard’s Signature Trend door locks and wireless VISIONLINE system, as well as Elsafe’s SENTINEL II in-room electronic safes.

Hotel Williamsburg, which opened in October 2011, is the first property of its kind in Brooklyn. It blends old-school Brooklyn grit with new-school luxury. Designed by Studio Gaia and architect Gene Kaufman, Hotel Williamsburg incorporates a veritable dream team of local Brooklyn purveyors in its amenities line, as well as an imaginative assortment of creative guest offerings, such as in-room Crosley record players and a record rental station in the lobby. Additional property features include a rooftop bar with of Manhattan, Brooklyn and Queens; an outdoor pool/bar for hotel guests; and a restaurant serving urban rustic fare.

All 64 guestrooms at Hotel Williamsburg feature security technology solutions by VingCard Elsafe. “As a new luxury boutique property, we needed just the right mix of advanced technology, proven security and a sense of design that would blend with the unique aesthetics of the hotel,” says the hotel’s rooms director, Maggie Houston.

Elsafe’s SENTINEL II safes meet the hotel’s stringent criteria perfectly. Elsafe in-room safes are the only safes for hotels that are UL-listed. In addition, SENTINEL II by Elsafe safes employs the latest locking technology, including a hook-style interlocking system, an anti-tamper labyrinth, a solid cold-pressed curved steel door, and extended solid steel hinges permanently arc-welded to the door. The attractive, adaptable design makes it perfect for blending into any hotel environment—even properties as modern and trend-forward as Hotel Williamsburg.

"With this property being a luxury boutique hotel, there was a lot of importance placed on selecting a safe that fits within the space from a design aspect,” Houston says. “We have a mix of rooms—some have very large closets and some have smaller closets. One benefit of this safe is that it comes in three different sizes and is visually pleasing, with a modern design that matches the minimalistic décor of the room.”

To further complement the chic design of the property, Hotel Williamsburg has also selected VingCard’s Signature Trend electronic door locks, powered by the wireless VISIONLINE system. Signature Trend is especially suited for contemporary and modern hotel environments. The sophisticated design enhances the overall look of the corridor with a slim and discreet bezel that blends into the door, creating a pleasing and seamless aesthetic.

VISIONLINE, the software backbone of the system, allows the standalone electronic locks to communicate with a central property server via online radio frequency, eliminating the need to manually encode keycards, cancel master cards and check battery life. A remote audit trail and live card-tracking capabilities provide valuable intelligence in the event of a guest dispute. And optional advanced communication functionality keeps hotel management constantly in the loop regarding security issues via automated text message or email.

“With both the locks and the safes, VingCard Elsafe provides the right combination of both advanced design and technology for the Hotel Willimsburg,” Houston says. “Although we’re a relatively small hotel at 64 guestrooms, we wanted the most advanced and efficient access control solution on the market, and VISIONLINE has proven to be extremely effective for us.”

VingCard Elsafe is the world leader in developing locking systems and electronic in-room safes for the hospitality industry, offering user-friendly security systems that meet the unique operational needs of hotels and resorts. For more information, please visit www.vingcardelsafe.com.

About VingCard Elsafe
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 39,000 properties worldwide, securing in excess of 6.5 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. VingCard provides numerous electronic locking system solutions, including traditional magnetic-stripe, smartcard systems and the latest RFID electronic locks compatible with the main ISO standards: ISO 14.443A (MIFARE), ISO 14.443B, ISO15.693 and NFC-compatible (Near Field Communication), fully integrated PMS interface software solutions, as well as the world leader in wireless online locking solutions for hotels based on ZigBee secured open platform. VingCard has worldwide service and support in more than 166 countries. Elsafe provides the only UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Elsafe Safes include a UL-listed internal power outlet to support recharging of laptops and camcorders, full wireless online capabilities and RFID versions compatible with VingCard system. Elsafe customers also enjoy the same worldwide service and support. Orion by VingCard Elsafe is the new Energy Management Solution that reduces energy consumption, ensures guest comfort and contributes to improve hotels green initiatives. The ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit www.vingcardelsafe.com  
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Media Contacts:

Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905-0608
andrea@planapr.com

Riise Walker
Marketing Manager
VingCard Elsafe
Tel: +1 (972) 692-3167
rwalker@vcegroup.com


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