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VingCard Elsafe Launches New Global Website

World’s
leading hospitality security and technology group unveils
new single-source web presence with increased functionality,
interactive tools and social media integration


DALLAS – June 27, 2011 – VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, has launched a new combined corporate website at www.vingcardelsafe.com. The newly designed site is meant to replace the current individual sites for the company’s highly successful brands, which include VingCard, Elsafe, Orion and Polarbar.

VingCard Elsafe is the  world leader in developing locking systems and electronic in-room safes for the hospitality industry, offering user-friendly security systems that meet the unique operational needs of hotels and resorts. Additional product lines include Orion energy management systems and Polarbar minibar systems, which are offered in selected regions of the world.

This newly launched VingCard Elsafe website unifies the company’s comprehensive hospitality product range into one single entity. The visual identity on the site is more closely aligning VingCard Elsafe with its parent company, ASSA ABLOY, and creates a more unified brand identity for the group companies worldwide. The design of the site is visually appealing, easy to navigate and offers interactive functionality in the form of videos, interactive applications, and better and more intuitive navigation for the visitor.

Due to VingCard Elsafe’s global presence, the site was designed to effectively communicate with customers and prospects in all regions of the world, allowing the user to select their own continent, and choose from four languages including English, Spanish, French, and German.

In keeping with new media communication technology that has revolutionized not only the travel industry, but the entire world in recent years, the new site also incorporates integrated social media tools that allow users to easily share content from the site on other sites such as Facebook, Twitter, LinkedIn, Digg, Delicious, StumbleUpon, Blogger and Google Buzz.

“Our goal in developing this website was not only to create an interactive tool that allows our clients and prospects to easily find the information they’re looking for, but also allows them to easily communicate that information to their peers and colleagues,” said Tim Shea, president of ASSA ABLOY Hospitality worldwide. “Overall, we have created a better user experience for our customers, no matter where in the world they happen to be. We wanted the customer experience on the site to mirror that of the organization as a whole, which is to provide the best possible service in the most efficient manner.”

VingCard Elsafe’s new site design allows the company to appeal to multiple audiences within the hospitality industry including global brands, hotel managers, architects, IT directors, security directors and buyers who are in need of the company’s broad range of product and service offerings. The visual appeal and straightforward delivery methods will help to further strengthen VingCard Elsafe as the world leader, with comprehensive product offerings, international sales and service capabilities, and extensive industry experience and expertise.

For more information, please visit www.vingcardelsafe.com.

About VingCard Elsafe
The world leader in hotel security technology, ASSA ABLOY Hospitality has products installed in more than 39,000 properties worldwide, securing in excess of 6.5 million hotel rooms and is part of the ASSA ABLOY Group, a publicly listed company. VingCard provides numerous electronic locking system solutions, including traditional magnetic-stripe, smartcard systems and the latest RFID electronic locks compatible with the main ISO standards: ISO 14.443A (MIFARE), ISO 14.443B, ISO15.693 and NFC-compatible (Near Field Communication), fully integrated PMS interface software solutions, as well as the world leader in wireless online locking solutions for hotels based on ZigBee secured open platform. VingCard has worldwide service and support in more than 166 countries. Elsafe provides the only UL-listed (1037) hotel safe series on the market today in keypad and card-based models. Elsafe Safes include a UL-listed internal power outlet to support recharging of laptops and camcorders, full wireless online capabilities and RFID versions compatible with VingCard system. Elsafe customers also enjoy the same worldwide service and support. Orion by VingCard Elsafe is the new Energy Management Solution that reduces energy consumption, ensures guest comfort and contributes to improve hotels green initiatives. The ASSA ABLOY Hospitality Group is dedicated to the hospitality industry. For more information on VingCard Elsafe, visit www.vingcardelsafe.com.
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Media Contacts:

Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905-0608
andrea@planapr.com

Riise Walker, Marketing Manager
VingCard Elsafe
Tel: +1 (972) 692-3167
rwalker@vcegroup.com


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