News for the Hospitality Executive |
June 1, 2011 - Organised and
hosted by the School of Hotel and Tourism Management (SHTM) of The Hong
Kong
Polytechnic University (PolyU), the Fourth International Forum on China
Hotel
Brand Development was kicked off today (1 June) at PolyU’s teaching and
research hotel, Hotel ICON. This unique forum was pioneered by the SHTM
in 2007
and it is the first time that it takes place in the vibrant city of
Hong Kong. The forum
was founded in response to the fast expanding opportunities in the
hospitality
industry in China. Being the only annual forum exclusively focusing on
the
development of hotel brands in the country, it has been successful in
providing
an interactive platform for industry practitioners and academics to
share
experience and exchange views. This year’s forum takes the theme “New
Vision,
New Market and Brand Innovation”. “I am
pleased to note that, due to our location and history, our School is
uniquely
positioned to play a leading role in facilitating the development of
China’s
hospitality industry,” said Professor Kaye Chon, Dean and Chair
Professor of SHTM.
“We see hosting the forum as one way to engage our industry partners,
researchers and academics to collaborate closely in enhancing the
international
competitiveness of hotel brands in China.” SHTM is
delighted to receive the usual strong support from K. Wah Group being
the title
sponsor of the forum. It is also supported by China Tourist Hotels
Association,
Hong Kong Hotels Association, The Federation of Hong Kong Hotel Owners
and
Institute of Hospitality.
PolyU’s
School of Hotel and Tourism Management is a world-leading provider of
hospitality
and tourism education. It was ranked No. 2 internationally among hotel
and
tourism schools based on research and scholarship, according to a study
published in the Journal of Hospitality and Tourism Research in
November
2009. |
Press contact Ms Pauline Ngan, Marketing Manager School of Hotel and Tourism Management Telephone: (852) 3400 2634 E-mail: [email protected] Press contact Dr Qu Xiao, Assistant Professor School of Hotel and Tourism Management Telephone: (852) 3400 2266 E-mail: [email protected]
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