News for the Hospitality Executive |
February 15, 2011 - The 9th annual
Hong Kong PolyU Winter School, co-organised by The Hong Kong
Polytechnic
University’s (PolyU) School of Hotel and Tourism Management (SHTM) and
the Hong
Kong Hotels Association, and sponsored by the Pacific Asia Travel
Association,
the Royal Garden and the Institute of Hospitality, was held over two
weeks on
17-29 January 2011. With a decade of providing executive training to
hospitality professionals, PolyU has already formed a firm foothold in
establishing a well-respected programme. The two-week
programme featured six modules led by SHTM faculty members and other
educators,
all designed to immerse hospitality executives from around the region
in
hands-on problem solving, case analysis and in-depth discussion. The
six
modules included hotel investment and development strategies, marketing
mix and
online marketing, environmental management, managing people diversity,
food and
beverage marketing, and with the final module covering the Disney
approach to
quality service. Held at the Hong Kong Disneyland® Resort on 28-29 January,
the module
“Disney’s Approach to Quality Service” was jointly offered by the PolyU
and Disney Institute to more than 50
participants. Established in 1986, Disney
Institute has been teaching Disney’s brand of business excellence
at
locations across the U.S. and in more than 45 countries around the
world. This
fully-immersive course held at the Hong
Kong Disneyland®
Resort also
featured live visits to front-line locations. “We are very
pleased to have the opportunity to work with Disney
Institute in our flagship executive development programme
this year,” said Dr Tony Tse, Assistant Professor and Programme
Director
(Industry Partnerships) of the SHTM. Dr Tse believed that a broad
spectrum of
industry professionals could benefit from the course because “the
‘Disney
standard’ of service quality help participants gauge how a proven model
of
world-class customer service and a highly developed attention to detail
could
be tailored for their own business”. Group
photo taken at the Hong Kong Disneyland
Resort with participants of the
final module of the Hong Kong PolyU Winter School "Disney's Approach to Quality Service" PolyU’s School of Hotel and
Tourism Management is one of the world-leading providers of hospitality
and
tourism education. It is ranked No. 2 in the world among hotel and
tourism
schools based on research and scholarship, according to a study
published in the
Journal of Hospitality and Tourism
Research in November 2009. With 60 academic staff
drawing from 18 countries, the School offers programmes at levels
ranging from
PhD to Higher Diploma. It was awarded the 2003 International Society of
Travel
and Tourism Educators Institutional Achievement Award in recognition of
its
significant contribution to tourism education, and is designated by
United
Nations World Tourism Organisation as one of its global Education and
Training
Centres. |
Contact:
Ms Pauline Ngan
|