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Boomerang Hotels Sells Shoney’s® Inn Franchise|
News for the Hospitality Executive |
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Boomerang Hotels Sells Shoney’s® Inn Franchise HENDERSONVILLE,
TN, (June 28, 2011) — The master brand and
parent company Boomerang Hotels, announces the sale of Shoney’s®
Inn and
Shoney’s® Inn & Suites franchise. After the Tennessee Court of Appeals affirmed GuestHouse
International’s right to franchise Shoney’s Inn hotels, GuestHouse
International reintroduced the Shoney’s Inn brand to the market.
GuestHouse
International was very pleased with the interest it received from
franchisees
seeking an alternative economy lodging brand. However, it has
become
clear to us that the best course of action for our franchisees and our
company
is to cease the re-launch and sell the brand back to Shoney’s North
America
Corp. We will continue instead with our own brands of GuestHouse
International and Settle Inn.“This was a difficult decision, but we believe the right decision, and we sincerely appreciate the commitment received from our Shoney’s Inn franchisees over the past six months,” said Brendan Watters, CEO, Boomerang Hotels. “We are working with our existing Shoney’s Inns in the re-branding process.” Currently, Boomerang Hotels operates over 6,500 rooms in the U.S. with two GuestHouse International properties in China.  Boomerang Hotels is
a
franchise company with a simple approach to lodging that focuses on
delivering
the most important services and amenities to guests at a reasonable
rate.
Comprised of Settle Inn & Suites® and GuestHouse
International®, Boomerang
Hotels is based in Hendersonville, TN. Boomerang Hotels brands
focus on
what guests really want: clean, comfortable accommodations, friendly
helpful
staff, time-saving amenities, and consistently great rates. To
learn
more, please contact Terry Kline at 605-725-5302
or [email protected] |
| Contact: Boomerang Hotels Kathy D. Rogers Brand Marketing 615-264-8040 |