News for the Hospitality Executive
Hospitality Performance Endorses Avalon Buzz Report
for Virtual Guest Feedback Solution
Exciting new alliance allows John Hendrie’s leading consulting company, Hospitality Performance,
to add the Avalon Buzz Report© to their suite of services for hotel and resort clients
San Diego, CA, and Merrimac, MA; October 7, 2009: Avalon Report Corporation www.avalonreport.com, a leading provider of Web 2.0 monitoring solutions, and Hospitality Performance www.hospitalityperformance.com, a recognized consultancy organization directed to better managing the Guest Experience and marketing such service uniqueness, announced today they have entered into an affiliate partnership allowing Hospitality Performance’s elite portfolio of clients to monitor the ever growing influence of online comments and satisfaction ratings.
The agreement empowers Hospitality Performance as an Authorized Affiliate of the Avalon BUZZ Report©, enabling the Massachusetts group to present established and prospective customers with the leading solution to monitor an easy to use, industry-leading method of tracking the most influential sites and compare them to their most direct competitors.
“Hospitality Performance has a long history that focuses on quality assurance in hotels,” says John Hendrie, principal at Hospitality Performance. “Given that over 45% of meeting planners reference online reviews, and the average leisure traveler now reads 8 reviews on the top OTA’s and other sites to determine where their dollars will be spent, it is essential to measure how quality is perceived in the public marketplace, the Internet.
“In fact, as hotels approach budget season,” continues Hendrie, “they must invest dollars to increase their perception of value. For the majority of Americans now shopping on the Internet, quality is measured through virtual comment cards and ratings. Ignoring these ratings, or failing to monitor and act on them in quick order, is a recipe for revenue failure.”
When asked why he selected the Avalon Buzz Report, Hendrie explains the focus provided by Avalon Buzz Report’s unique data analysis eliminates confusion about what to monitor in the minds of hoteliers from every star rating. He points to Avalon’s proprietary format as creating a ‘Relevancy Tool’ that distinguishes online guest feedback on revenue generating sites from that which is considered ‘social marketing’. “Sites like Twitter and Facebook or, even, SEO results are excellent marketing promotional tools and merit dollars,” cites Mr. Hendrie, “but, at Hospitality Performance, we understand the massive influence and distribution represented by sites such as Priceline, Hotels.com, Expedia, Travelocity, and Orbitz have on travel shopping and reservations.
Many hotels focus just on TripAdvisor, but that is a tactical error,” he concludes.
Hendrie recommends hotels keep a watchful eye on these guest reviews in a streamlined format with the Avalon Buzz Report©. He points to ease of use and the Buzz Report’s delivery of real time data as major cornerstones of subscriber benefits.
According to Maureen Dime of Avalon Report Corporation, the Avalon Buzz Report© provides many more advantages, including allowing subscribers to:
Easy to use systems create more frequent monitoring that directly leads to quicker service correction, too. Ignoring what your customers reads, and what your hotel is judged on, when a purchase is being made is too risky.” Dime points out that a nominal investment can minimize the lost revenue that comes from ignoring the voice of the guest.
The Avalon Buzz Report© offers unlimited reports for an entire year to its subscribers and a corporate monthly roll up report for brand, third party, hotel owners and asset managers. For more on Avalon Report Corporation, visit, www.avalonreport.com
For further information about Hospitality Performance, visit http://www.hospitalityperformance.com or call 978-346-4367.
About Avalon Report Corporation
About Hospitality Performance
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|LUXE HOTELS Selects Avalon BUZZ Report, the Leading Web 2.0 Solution / March 2008|
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