Hotel Online
News for the Hospitality Executive


 


Dolce International Selects Avalon BUZZ Report© to Track Traveler Reviews
.

.
 
 

San Diego, CA, June 16, 2008: Dolce International has joined the growing list of major companies that has selected the industry’s premier Web 2.0 monitoring solution, the Avalon BUZZ Report©, to deliver on-demand monitoring functionality to hotels within their collection. The agreement empowers property level management teams to keep a watchful eye on virtual guest comments and ratings in real time, 24/7.

“Quite simply, it is critical to monitor guest comments. Our business model relies heavily on the good will of our customer, especially the conference guest. Word of mouth is essential to our success,” says Michael Grossman, Sr. Director, Global Distribution of Dolce International. “By investing in the Avalon BUZZ Report, we are providing our teams with the tools they need to ensure our reputation is built and tracked at every interaction with a customer. We know our clients are reading our ‘online comment card’ and we want to make sure our property management is reading it too,” adds Grossman.

“At the conclusion of their successful test pilot program, Dolce realized the span of the conversation between hotels and their guests was no longer private. Service transparency is now a key factor in buying decisions as guest experiences are posted online at increasing rates,” says Maureen Dime of Avalon Report. “We are very pleased Dolce International sees the value of a tool that provides unlimited access to keep a watch over their influential online traveler reviews.”

“Consumers have once again changed our industry with their online habits,” continues Dime. “It is naïve to think of the web as solely a discount tool. Certainly, in today’s economy, pricing plays a role, but the use of the web as a research and buying resource is well documented and undeniable. Travelers belong to multiple loyalty programs and trust ‘people like me’ more than they trust professional reviewers. Word of mouth is trumping marketing dollars on major third party travel sites and the ripple is felt on brand sites and in buying habits,” sums up Dime.

With the industry’s first Web 2.0 marketing solution launched back in 2005, Avalon Report continued its track record of innovation. As hotels have increased their awareness of social networking, the Avalon BUZZ Report© service has become the premier solution for online review monitoring with a host of popular brands, third party managed and independent and boutique hotels alike. Avalon BUZZ Report’s easy to use data visualization software helps identify strengths and vulnerabilities in the market by charting and analyzing competitive threats and a subscriber’s own presence on the most valuable sites available, namely those embraced in the consumer-driven reservations stream.

About Dolce International
Dolce International is a global hospitality company specializing in delivering an elevated meetings experience for its guest. Established in 1981, the company has a portfolio of 26 unique properties in the United States, Canada and Europe, including France, Germany, Belgium and Spain. All Dolce properties meet the high standards of the International Association of Conference Centers (IACC), have superior food and beverage offerings, offer the personalized service of dedicated catering and conference planners, and vary in design and style offering everything from a contemporary conference center, to an authentic alpine village, a historic mansion to a modern Spanish seaside resort. In addition to its meetings and conference specialty, Dolce International properties are perfectly suited for leisure and individual business travelers and a variety of social events, with many properties offering amenities such as renowned spas, championship golf courses, swimming pools, tennis courts, workout facilities and even Michelin-starred dining. Headquartered in Montvale, New Jersey and Paris, France, the management company is majority-owned by Broadreach Capital Partners and has approximately 4,000 employees. For more information, visit www.dolce.com.

About Avalon Report Corporation
The Avalon BUZZ Report©, the industry’s first to market Web 2.0 solution, monitors influential Consumer Generated Content, delivering complete traveler reviews, ratings, candid traveler photos, videos, property descriptions, total number of reviews and average scores per site. With a click of a mouse, the time saving, ondemand service summarizes virtual guest reviews in easy to read, graphics rich dashboard and excel formats. For more information on this service or other Avalon Report solutions, please visit: www.avalonreport.com.

.
 
Also See: Avalon Report Partners with EZYield.com; Synergistic new partnership allows EZYield.com users to monitor Web 2.0 sites and track online Consumer Generated Content / June 2008
Keeping Your Management Team Upbeat / April 2008
Six Ways Web 2.0 Helps In a Weak Economy / April 2008
LUXE HOTELS Selects Avalon BUZZ Report, the Leading Web 2.0 Solution / March 2008
Travel 2.0 -- So Many Sites, So Little Time; Monitoring the ‘Reviewsphere’ is overwhelming: focus on key sites is the solution / February 2008
Interstate Hotels & Resorts Partnering with Avalon Report for Travel 2.0 Solutions / November 2007
Sunstone Hotels Selects Avalon Report for a Greater Competitive Advantage / June 2007
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.