29 July 2009: One of Australia’s most iconic properties, Cradle Mountain
Lodge, is the latest boutique hotel to join Accor’s distinctive upscale
Opened in 1972 as Pencil Pine Lodge and transformed over the years
into a world-class hotel with 86 guest cabins, the multi award-winning
Cradle Mountain Lodge boasts an enviable location at the entrance to the
spectacular World Heritage-listed Cradle Mountain-Lake St. Clair National
Park in the northern Tasmanian highlands, just over an hour’s drive from
Devonport and two hours from Launceston.
Cradle Mountain Lodge
4038 Cradle Mountain Road
Cradle Mountain, Tasmania, 7306, Australia
The hotel joins the exclusive MGallery brand at a time when travellers
are increasingly seeking boutique hospitality, nature-based experiences
and authentic luxury spas.
Accor’s MGallery collection is growing strongly, with significant signings
of hotels that showcase exceptional Vision, Design, History and Location.
Cradle Mountain Lodge is the second MGallery hotel in Australia, joining
the historic Grand Hotel in Melbourne.
Set discreetly within a stunning wilderness setting, Cradle Mountain
Lodge offers four different types of accommodation, from the contemporary
Pencil Pine Cabins to the luxurious King Billy Suites, and extensive leisure
facilities including the award-winning Highland Restaurant and indulgent
Waldheim Alpine Spa.
The Lodge is surrounded by ancient towering forests, mountain scenery
and clean glacial lakes and streams, crisscrossed with over 20 walking
trails for every fitness level. Activities on offer include guided or self-guided
trekking, mountain biking, horse riding, fly fishing, canoeing and more.
“It is great to be part of a new brand as it evolves and to have the
support of the Accor group and network.
“We are very excited about joining the MGallery collection because
we feel Cradle Mountain Lodge is the perfect fit for a brand that is centered
on experiential hospitality, location and a distinctive personality,” said
Bernie Cochran, Sales and Marketing Manager of the McFie Group, owners
of Cradle Mountain Lodge.
“MGallery hotels all have a very unique personality and a strong connection
to the areas where they are located, so Cradle Mountain Lodge epitomises
what the brand signifies.
“We feel that being part of the MGallery collection will further grow
the awareness and appeal of Cradle Mountain Lodge as an iconic Australian
boutique hospitality experience in key markets around the globe – particularly
Europe, where Accor is the market leader.”
Michael Issenberg, Accor Asia Pacific’s Chairman says the signing of
such a renowned and high quality property as Cradle Mountain Lodge to MGallery
reflects Accor’s commitment to growing its collection of individual, upscale
hotels with their own distinctive personalities.
“This is a strategic addition to the MGallery collection and one that
will have global appeal to the increasing number of travellers seeking
accommodation with true character in wilderness surrounds,” he said.
“Cradle Mountain Lodge is a name that instantly conjures specific images
and is very much in keeping with the MGallery promise of a unique, authentic
Mr Issenberg said that M Gallery hotels all have an individual story
to tell that is integral to their setting and often are a destination in
their own right – “which is certainly the case with Cradle Mountain Lodge.”
For Accor, last year’s launch of MGallery has allowed the group to
put together a collection of hotels whose individuality made it difficult
to include them in “standardised” brands. The brand is particularly relevant
for owners seeking an agreement which allows them to maintain their property’s
individuality while benefiting from Accor’s support in areas such as distribution,
sales and marketing.
The MGallery collection currently stands at 27 hotels that meet the
label’s strict criteria for excellence including the Hotel Century Old
Town in Prague, The Convent in Amsterdam, the Grand Hotel in Melbourne,
Hotel St Moritz in Queenstown and Hotel Baltimore in Paris. Launched in
September 2008 the MGallery network will grow to over 40 establishments
by the end of 2010.
MGallery is a collection of upscale hotels with distinctive personalities.
Selected to provide customers with a unique, authentic experience, each
hotel offers high-quality, personalized services. MGallery targets mainly
individual customers and will delight visitors looking for unforgettable
moments and venues as well as business travelers who want only the best
services. Launched in September 2008 by Accor, the MGallery collection
will comprise more than 40 hotels in Europe, the Middle East, Asia-Pacific,
the Caribbean and Latin America by year-end 2010. More information about
the hotels in the MGallery collection is available at the mgallery.com
Accor, a major global group and the European leader in hotels, as well
as the global leader in services to corporate clients and public institutions,
operates in nearly 100 countries with 150,000 employees. It offers to its
clients over 40 years of expertise in two core businesses:
- Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel,
Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing
4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically
related activities, such as Lenôtre;
- Services, with 30 million people in 40 countries benefiting from
Accor Services products in employee and public benefits, rewards and loyalty,
and expense management.