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Accor's Mercure Adds Renowned Treetops Resort & Spa to Hotel Network

Rebranding as Mercure Port Douglas Treetops Resort takes Accor past 20,000 Room Mark in Australia


19 May 2009: One of Port Douglas’ pioneering resorts – Treetops Resort & Spa – is joining Accor’s Mercure hotel network after the completion of a major refurbishment. The hotel will be re-branded to Mercure Port Douglas Treetops Resort from 20 May 2009.
 
Tropical North Queensland’s Port Douglas has been one of Australia’s fastest growing resort destinations with its easy access to World Heritage listed Daintree Rainforest and one of the “wonders of the natural world”, the Great Barrier Reef.
 
The 224 room resort is located a short walk from Four Mile Beach and is five minutes drive to the centre of Port Douglas village (a shuttle bus service operates throughout the day).
 
Over the past six months, the hotel has received an extensive renovation, including upgrading of rooms, the restaurant and public areas and a fresh new paint scheme throughout the resort.
 
Renowned for the sensitive design of the hotel, the Mercure is built around melaleuca trees, with the low-rise accommodation set amongst rainforest gardens, free flowing waterways and lily ponds. This natural ecosystem is a habitat for native wildlife, including large barramundi in the ponds, countless breeds of native birds and spectacular Ulysses butterflies.
 
Within the hotel’s attractive rainforest setting is a spectacular Lagoon Pool and waterfall, adjacent to an open-air restaurant (Tree Bar & Grill) with a swim-up pool bar and rainforest trees literally growing through the roof.
 
The hotel also offers The Wharf restaurant overlooking the lily ponds and the Cockatoo Lounge (where the resort’s resident cockatoo, Bozo, holds court).
 
The hotel continues its emphasis on serenity with the Treetops Spa, which offers the latest health and beauty therapies in nine treatment rooms housed within a unique tree house-styled building linked by walkways. The calming, meditative atmosphere within the Spa nurtures well-being and relaxation.
 
With its joining of the Mercure network, Treetops is anticipating major growth in its conference and incentive business. The purpose-built conference centre accommodates up to 160 guests (theatre style) in a spacious area bathed in natural light. The Events Centre also makes the most of its location, with the large decking area overlooking a creek. The deck is capable of hosting up to 100 guests for a breakout session or cocktail party.
 
Bridget Catterall, General Manager of the Best Management Group, said that the completion of the upgrading and the partnership with Mercure signaled a new era for the resort.
 
“Our guests have responded very encouragingly to the hotel’s new look and feel, and we believe that with Mercure branding we will be able to expose the resort to an even wider domestic and international market,” she said.
 
“Travel to Australia and Cairns has never been cheaper, and with Port Douglas boasting such a high profile in the American, European and Australian markets, we believe there is great potential to grow our business substantially over the next few years. It is the perfect time to align ourselves with an international hotel group of the size and scope of Accor.”
 
Accor is the largest hotel operator in Australia with 142 hotels, including the largest network of hotels in northern Queensland. Mercure Port Douglas Treetops joins six other hotels in Cairns and nearby Palm Cove. It will be the second Mercure in the region, joining Mercure Cairns Harbourside.
 
Accor Vice President Australia, Simon McGrath, said the addition of Mercure Port Douglas Treetops was a significant milestone for Accor and the Australian hotel industry.
 
“The addition of Treetops marks a very special occasion for Accor as it will take our Australian network to over 20,000 rooms – the first hotel group to achieve such a mark in Australia,” Mr McGrath said.
 
“Not only will the hotel benefit from our partnership, but it will bring Port Douglas to an even wider audience. The destination achieved a very high-profile in recent decades, and we will use our vast distribution channels to revitalise interest in what is one of the world’s most attractive destinations.”
 
Rates start from $125 per night. Bookings via 1300 65 65 65 or via www.mercure.com.au

Accor, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers to its clients over 40 years of expertise in two core businesses:

Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries, as well as strategically related activities, such as Lenôtre;

Services, with 30 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.

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Contact:

Peter Hook
General Manager Communications
Accor Asia Pacific
T: +61-2 9280 9860
E: peter.hook@accor.com

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Also See: Accor Names New Board Members, Appoints Jacques Stern as Senior Executive Vice President and CFO / March 2009

Gilles Pelisson, Chief Executive Officer of Accor, Names 11 Managers to Executive Committee / January 2006

Michael Issenberg Appointed Accor's Chairman and Chief Operating Officer - Asia Pacific; Replaces David Baffsky / February 2008
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