for Lifestyle Brand, art’otel
Strap-line: Original Art, Unique Hotels
Amsterdam - 11 May 2009 - European Hotel Group Park Plaza Hotels announce the launch of a
new website for their art and lifestyle brand, art’otel, with the strap-line ‘original art, unique hotels’.
art’otel fuses contemporary art with striking architecture to create a unique hotel experience for design savvy enthusiasts who enjoy the combination of art and travel. Each hotel displays acollection of original works from a single artist, consisting of either paintings, sculptures and photographs designed or acquired specifically for each art’otel, rendering each a unique art gallery in their own right.
With artworks adorning the hotel lobbies, hallways, galleries, public spaces and guest rooms, guests can literally sleep under an original canvas and immerse themselves in a world so close to their hearts. Such is the profile of art’otel guests; the website has been designed with the artist at the forefront, allowing guests to make their hotel selection based on their artist of choice as well as their city of interest.
Dynamic content includes photo galleries, virtual tours, resident artist biographies and new brand developments such as those planned in Cologne (winter 2009), Marrakech (2009), Amsterdam (2010) and London (2012) to join the six existing hotels located in the cultural hotspots of Berlin, Potsdam, Dresden and Budapest.
Since taking full ownership of the art’otel brand in 2007, Park Plaza Hotels has invested heavily in renovations of two properties in Berlin – art’otel berlin mitte and art’otel berlin kudamm - introduced a new food pick&mix concept, create, and partnered with the ESMOD International Design School for students to design new employee uniforms. Hotel employees are trained to give guided tours of the artwork to guests during their stay and packages designed specifically with artistic elements such as gallery or exhibition entries will be available to book online shortly. Additional developments to the website will include multiple language options, supplementary art features and imagery and guest interaction.
Robert Henke, Vice President Marketing for Park Plaza Hotels comments, “The art’otel brand is all encompassing – the original art, contemporary interior design, modern architecture, exciting destinations and energetic teams provide a winning formula to guests in search of an inspired stay less traditional than the typical hotel model. I am pleased to have launched this dedicated website to further reach out the brands’ loyal following and appeal to a new breed of guest whose desire is to combine travel with art.”
artotels.com was designed by London based digital agency, Harvest, whose clients include Natwest, Auto Trader and 3M. Development and integration of the site was managed through Carlson Hotels Worldwide, the global award-winning hotel and distribution giant whose web platform is utilised by the entire Park Plaza Hotels network. Integration into Carlson’s platform allows guests easy navigation, access to real-time availability and sign up to their award-winning guest loyalty programme goldpointsplus.com.
Park Plaza Hotels & Resorts:
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, the Middle East and Africa. The majority of the group’s hotels operate under the Park Plaza Hotels & Resorts brand (part of Carlson Hotels Worldwide), over which the Group has exclusive rights in 56 countries in EMEA, or art’otel, a brand which the company fully owns. Park Plaza Hotels also manages the luxury all-suite Plaza on the River – Club and Residence, London.
Through it strategic partnership with Carlson, one of the world’s largest travel and hospitality companies, Park Plaza Hotels has access to Carlson’s powerful reservation and distribution system, airline partnerships with 21 airlines, loyalty programmes such as goldpointsplusSM for guests and Look To Book® for travel agents and cross-selling opportunities.
There are currently 38 hotels and aparthotels and over 7,000 rooms in the Group’s portfolio. By the end of 2012, the Group’s committed projects and territorial franchise agreements are expected to increase the number of rooms to over 13,000. Projects under development include Park Plaza Marrakech (2009), art’otel marrakech (2009), art’otel cologne (2009), Park Plaza Nuremberg (2010), art’otel amsterdam (2010) Park Plaza Westminster Bridge London (2010) and art’otel london hoxton (2012).
Park Plaza Hotels’ shares are admitted for trading on London’s AIM Stock Market.
Park Plaza Hotels Europe
Park Plaza's Quirky Art-focused Hotel Brand, Adding Fifth Hotel in
Bucharest, Romania / June 2006
|DIFA Completes 10.5 million Conversion of the ’Wallhöfe’ Building Into the167 room Wallstreet Park Plaza, Berlin / March 2006|
|Park Plaza Hotels in North America, Europe and India Unify to Form One Brand / Nov 2002|