News for the Hospitality Executive
Carlson Hotels Appoints Aurora Toth Vice President
of Marketing for the Country Inns & Suites
MINNEAPOLIS (Jan. 8, 2009) -- Carlson Hotels Worldwide today announced that Aurora Toth has been appointed to the position of vice president of Marketing for the Country Inns & Suites By Carlson Operating Company. Toth will be responsible for managing all agency relationships, advertising, promotions, interactive marketing and all marketing through loyalty programs for Country Inns & Suites By Carlson, the growing mid-tier lodging brand with more than 460 hotels in the Americas, Europe and India.
Toth reports directly to Steve Mogck, executive vice president and chief operating officer for Country Inns & Suites By Carlson.
"Toth's extensive consumer marketing experience and proven success in delivering innovative marketing strategies will be a great benefit as the Country Inns & Suites brand continues to expand and reach new customers," said Mogck. "We're excited to have a leader of her caliber join the organization to help us achieve a higher level of brand awareness."
Toth brings more than 20 years of marketing experience to Carlson Hotels Worldwide, encompassing several corporate leadership roles as well as consultant work on customer insight and marketing strategies for startup companies and agency clients. Prior to her most recent work as a consultant, Toth served as vice president of Marketing for Christopher & Banks Corp. In this position, she was responsible for developing brand strategy for three brands, including multi-channel campaigns, Customer Relationship Management strategy and creative concepts in support of seasonal merchandise and new product launches.
Before joining Christopher & Banks, Toth served as vice president of Corporate Development/Innovation and vice president of Marketing at The Musicland Group where she was responsible for all brand strategy, consumer research, and marketing/advertising efforts. She has also worked in marketing roles for Best Buy, Supervalu, Inc., Creative Marketing Solutions, Inc., the Toro Company and Procter & Gamble.
Toth holds a Master in Business Administration from the Carlson School of Management at the University of Minnesota and a Bachelor of Arts from Miami University in Ohio.
About Carlson Hotels Worldwide
Carlson Hotels Worldwide includes more than 1,000 hotel locations in 74 countries. Specific brands include: Regent® Hotels & Resorts; Radisson Hotels & Resorts®; Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlson; and Park Inn®. Carlson Hotels Worldwide is one of the major business units of Carlson, a global hotel, marketing, restaurant and travel company headquartered in Minneapolis, Minnesota.
|Also See:||Carlson Hotels Names Steve Mogck, Formerly SVP of Legal, to EVP of Select Service Hotels - Country Inns & Suites and Park Inn Brands / March 2006|