 Buffalo,
New York, June 16, 2008�Mark Holzberg, Chairman and CEO of Lorica Solutions
(www.loricasolutions.com),
the leader in converged managed networks for the hospitality industry,
has announced the appointment of Patrick Lewis to the position of Senior
Vice President of Operations.
Lewis joins several other senior level staff members who have joined
Lorica and will enable the organization to scale its operations to meet
significant growth opportunities. They include: Jeff Weiland, Regional
Vice President of Sales; Pete Hasenauer, Vice President of R&D Operations;
Fred Haskins, Vice President of Program Management; Graham Macdonald, Managing
Director of Sales; and Jim Subak, Managing Director of Sales.
�We have a product suite that is in the right place at the right time and are very optimistic about the opportunities on the horizon and our expanding pipeline of business,� said Mark Holzberg, Chairman and CEO. �Establishing a foundation of exceptional top management is a critical first step in preparing the company to scale to meet those growth opportunities. We now have some of the best people in the industry on our senior management team, and are poised to embrace those opportunities as we continue to add management and staff.� Lorica�s organization build-out is addressing opportunities for its leading edge converged managed networks for new build hotels and those that are renovating or upgrading their networks and for supporting the current needs of hotels for superior High Speed Internet Access (HSIA) and guest support. The Lorica Room Center (LRC) is the only fully managed converged network specifically designed for the hospitality industry. The LRC acts as a communications hub and monitoring node for all in-room devices, enabling new technologies like HDTV while providing proactive monitoring and support from Lorica�s 24x7 Network Operations Center and Help Desk. �We are literally bringing in new business every day and we are expanding globally, while also establishing key partner and business development relationships,� added Holzberg. �Our strength is three-fold,� explained Holzberg. �We have incredibly creative R&D people who take the time to understand the unique needs of the hospitality industry and fashion solutions that are the result of that; solid network engineering skills and deployment know-how, backed up by high quality hospitality-centric support and service. It is a pleasure to scale an organization that is on course to meet and exceed the needs of the market with the highest quality products and services.� Senior Management Team Appointments Patrick Lewis, Senior Vice President of Operations, is responsible
for overall planning and management for Lorica�s US and global operations
as well as for call center operations, which include the Network Operations
Center and Help Desk. He oversees deployment of all segments of Lorica�s
product line.
"Advances in IP-based functionality: voice, video, wired and wireless
HSIA, surveillance systems, HVAC controls, have uncovered the shortcomings
of current data distribution networks deployed in the Hospitality industry.
Lorica is raising the bar to meet and surpass these challenges with its
unique converged network approach and that is why I am so excited to now
be part of the Lorica team," said Lewis.
Lewis joins Graham Macdonald, also formerly with LodgeNet Stayonline, who has joined Lorica as Managing Director of Sales. Macdonald was previously Vice-President of Regional Sales at LodgeNet Stayonline. A proven sales leader in the hospitality industry, Macdonald has more than 15 years of telecommunications and infrastructure experience in competitive markets, and has serviced more than 100 hotels and projects. He has built strong working relationships in hospitality, focusing on excellent customer service and guiding customers through complex network infrastructure implementations. �At Lorica I am able to leverage my traditional networking experience and take a vested interest in this exciting new converged network technology. I strongly believe that this will be the future in hotels that want to offer their guests all of the functionality that they get at home and work.� Jeff Weiland, Regional Vice President of Sales Jeff Weiland, a senior sales executive with 10-plus years of hospitality IT experience has joined Lorica as Regional Vice President of Sales. Weiland has successfully led strategic sales programs and initiatives in highly competitive markets. At Lorica, he oversees sales in Lorica�s western U.S. region and has responsibility for the Company�s Marriott relationship as well as its new vendor relationship with Hilton Grand Vacation Clubs. Prior to joining Lorica, Weiland was the Strategic Account Manager - Hospitality for Spectralink, where he developed market strategy. He also served as Director of Sales and Service, Southwest Area for iBahn. �I joined Lorica after learning about the Lorica Room Center,� said Weiland. �I had never seen anything like it. It brings everything under one platform and is truly amazing. It was clear to me that the people at Lorica were truly visionaries. The technology is remarkable and the company is extremely well-positioned in the market.� Fred Haskins, Vice President of Program Management To manage the influx of new projects Fred Haskins joined the Company
as Vice President of Program Management. Haskins plays a leadership role
in project management related to deployment of the Lorica Room Center and
converged managed network products. He is responsible for Lorica�s project
management associated with Marriott and its Clear Sky initiatives both
domestic and international.
Peter Hasenauer, Vice President of R&D Operations To position the Company to rapidly scale globally and leverage its market position, Lorica has appointed Pete Hasenauer, Vice President of R&D Operations. Hasenauer brings nearly 30 years of technology experience to Lorica in the design and manufacturing of a variety of software and hardware products. He is responsible for overall R&D project planning, staffing and management, product procurement and supply chain management. He works closely with Lorica�s CTO, David Straitiff. �Lorica�s products and technology are uniquely positioned for the hospitality industry,� said Hasenauer.�Being the market leader, the growth opportunities are tremendous and I�m thrilled to be part of that. � Prior to joining Lorica, Hasenauer was the Engineering Manager at Hover-Davis Corp., where he directed R&D. Prior to that he was Director- Software, Electrical and Firmware Products for XESystems, Inc., a wholly-owned subsidiary of Xerox Corporation. He started his career in management at Eastman Kodak Company. Jim Subak, Managing Director of Sales Jim Subak, Managing Director of Sales, brings more than 20 years of experience in business development, direct sales and channel sales of computer networks, software, and managed services in U.S. and international markets. Subak is responsible for the majority of Lorica�s installations and service at multiple Mandarin Oriental locations as well as for other important brands. Prior to joining Lorica, Subak was Regional Sales Manager for Guest-Tek Interactive, Inc. �I had heard about Lorica�s products while they were still in development,� said Subak, �and was convinced that the company was extremely well positioned in the competitive dynamic hotel industry. Word is spreading quickly and we are positioned for fast growth. There has been a groundswell of interest in the past year because we offer what customers want, which is the total solution.� About Lorica Solutions
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