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Patrick Lewis Appointed Senior Vice President of Operations for Lorica Solutions

Company Builds Senior Staff to Prepare for Growth and Market Expansion
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Buffalo, New York, June 16, 2008—Mark Holzberg, Chairman and CEO of Lorica Solutions (www.loricasolutions.com), the leader in converged managed networks for the hospitality industry, has announced the appointment of Patrick Lewis to the position of Senior Vice President of Operations. 

Lewis joins several other senior level staff members who have joined Lorica and will enable the organization to scale its operations to meet significant growth opportunities. They include: Jeff Weiland, Regional Vice President of Sales; Pete Hasenauer, Vice President of R&D Operations; Fred Haskins, Vice President of Program Management; Graham Macdonald, Managing Director of Sales; and Jim Subak, Managing Director of Sales.
 
Lorica is positioning the company to accommodate a substantial influx of new business and expanded market opportunities, domestically and internationally. The growth is being generated around the new state-of-the-art Lorica Room Center and Lorica’s network support services and high speed Internet deployments.

“We have a product suite that is in the right place at the right time and are very optimistic about the opportunities on the horizon and our expanding pipeline of business,” said Mark Holzberg, Chairman and CEO. “Establishing a foundation of exceptional top management is a critical first step in preparing the company to scale to meet those growth opportunities. We now have some of the best people in the industry on our senior management team, and are poised to embrace those opportunities as we continue to add management and staff.”

Lorica’s organization build-out is addressing opportunities for its leading edge converged managed networks for new build hotels and those that are renovating or upgrading their networks and for supporting the current needs of hotels for superior High Speed Internet Access (HSIA) and guest support.  

The Lorica Room Center (LRC) is the only fully managed converged network specifically designed for the hospitality industry. The LRC acts as a communications hub and monitoring node for all in-room devices, enabling new technologies like HDTV while providing proactive monitoring and support from Lorica’s 24x7 Network Operations Center and Help Desk.  

“We are literally bringing in new business every day and we are expanding globally, while also establishing key partner and business development relationships,” added Holzberg. 

“Our strength is three-fold,” explained Holzberg. “We have incredibly creative R&D people who take the time to understand the unique needs of the hospitality industry and fashion solutions that are the result of that; solid network engineering skills and deployment know-how, backed up by high quality hospitality-centric support and service. 

It is a pleasure to scale an organization that is on course to meet and exceed the needs of the market with the highest quality products and services.”

Senior Management Team Appointments

Patrick Lewis, Senior Vice President of Operations, is responsible for overall planning and management for Lorica’s US and global operations as well as for call center operations, which include the Network Operations Center and Help Desk.  He oversees deployment of all segments of Lorica’s product line.   
 
Lewis brings more than 15 years of management, technical and sales strategy experience to Lorica having managed operations, planning and network installations for multiple leading hotel brands. 
 
Prior to joining Lorica, he was Senior Vice-President of Operations for Stayonline (now LodgeNet Stayonline) where he planned and implemented wireless networks for multiple hotel brands and Increased installations by 50 percent in a single year. He also served as co-founder and CEO of Promasa, a technology firm servicing global hospitality and multi-dwelling industry clients, a company he sold to Stayonline. Earlier in his career he served in an engineering capacity with Cisco Systems. 
 
“Patrick is extremely well known and highly regarded in the industry and will be a key asset in leading our team as we expand our operations to leverage our growing market position,” said Holzberg. “We value his extensive experience in the hotel industry managing the deployment of high speed networks and other systems.”

"Advances in IP-based functionality: voice, video, wired and wireless HSIA, surveillance systems, HVAC controls, have uncovered the shortcomings of current data distribution networks deployed in the Hospitality industry. Lorica is raising the bar to meet and surpass these challenges with its unique converged network approach and that is why I am so excited to now be part of the Lorica team," said Lewis.
 
Graham Macdonald, Managing Director of Sales

Lewis joins Graham Macdonald, also formerly with LodgeNet Stayonline, who has joined Lorica as Managing Director of Sales. Macdonald was previously Vice-President of Regional Sales at LodgeNet Stayonline. A proven sales leader in the hospitality industry, Macdonald has more than 15 years of telecommunications and infrastructure experience in competitive markets, and has serviced more than 100 hotels and projects. He has built strong working relationships in hospitality, focusing on excellent customer service and guiding customers through complex network infrastructure implementations. 

“At Lorica I am able to leverage my traditional networking experience and take a vested interest in this exciting new converged network technology. I strongly believe that this will be the future in hotels that want to offer their guests all of the functionality that they get at home and work.” 

Jeff Weiland, Regional Vice President of Sales

Jeff Weiland, a senior sales executive with 10-plus years of hospitality IT experience has joined Lorica as Regional Vice President of Sales. Weiland has successfully led strategic sales programs and initiatives in highly competitive markets.  At Lorica, he oversees sales in Lorica’s western U.S. region and has responsibility for the Company’s Marriott relationship as well as its new vendor relationship with Hilton Grand Vacation Clubs. 

Prior to joining Lorica, Weiland was the Strategic Account Manager - Hospitality for Spectralink, where he developed market strategy. He also served as Director of Sales and Service, Southwest Area for iBahn. 

“I joined Lorica after learning about the Lorica Room Center,” said Weiland. “I had never seen anything like it. It brings everything under one platform and is truly amazing. It was clear to me that the people at Lorica were truly visionaries. The technology is remarkable and the company is extremely well-positioned in the market.”

Fred Haskins, Vice President of Program Management

To manage the influx of new projects Fred Haskins joined the Company as Vice President of Program Management. Haskins plays a leadership role in project management related to deployment of the Lorica Room Center and converged managed network products. He is responsible for Lorica’s project management associated with Marriott and its Clear Sky initiatives both domestic and international.
Haskins brings more that 20 years of program and corporate management experience within the high-technology sector to Lorica. Prior to joining Lorica, Haskins was General Manager of The SmartPill Corporation, where he successfully led company-wide, cross-functional efforts that launched SmartPill's initial commercial product. Haskins also was the co-founder of Clearwire Technologies, a developer of innovative broadband wireless data communications equipment and services to the local loop by-pass/Wi-Fi market.

Peter Hasenauer, Vice President of R&D Operations

To position the Company to rapidly scale globally and leverage its market position, Lorica has appointed Pete Hasenauer, Vice President of R&D Operations. Hasenauer brings nearly 30 years of technology experience to Lorica in the design and manufacturing of a variety of software and hardware products. He is responsible for overall R&D project planning, staffing and management, product procurement and supply chain management. He works closely with Lorica’s CTO, David Straitiff.  

“Lorica’s products and technology are uniquely positioned for the hospitality industry,” said Hasenauer.”Being the market leader, the growth opportunities are tremendous and I’m thrilled to be part of that. ” 

Prior to joining Lorica, Hasenauer was the Engineering Manager at Hover-Davis Corp., where he directed R&D. Prior to that he was Director- Software, Electrical and Firmware Products for XESystems, Inc., a wholly-owned subsidiary of Xerox Corporation. He started his career in management at Eastman Kodak Company. 

Jim Subak, Managing Director of Sales

Jim Subak, Managing Director of Sales, brings more than 20 years of experience in business development, direct sales and channel sales of computer networks, software, and managed services in U.S. and international markets. Subak is responsible for the majority of Lorica’s installations and service at multiple Mandarin Oriental locations as well as for other important brands. Prior to joining Lorica, Subak was Regional Sales Manager for Guest-Tek Interactive, Inc. 

“I had heard about Lorica’s products while they were still in development,” said Subak, “and was convinced that the company was extremely well positioned in the competitive dynamic hotel industry. Word is spreading quickly and we are positioned for fast growth. There has been a groundswell of interest in the past year because we offer what customers want, which is the total solution.”

About Lorica Solutions
Lorica Solutions (www.loricsolutions.com) is the leader in converged managed networks for the hospitality industry.  The Company’s Lorica Room Center (LRC) is a comprehensive solution addressing hardware, software, wiring, management and support for truly converged hotel IP based networks.  The LRC allows for significantly reduced costs while future proofing hotels and enhancing the guest experience.  In addition to providing hotels with the LRC, the company offers superior wired and wireless HSIA and total management, monitoring and help desk support through its state-of-the-art Network Operations Center located in New York State.  Lorica serves more than 170 hotel locations, ranging from five-star resorts to select service properties including such brands as Marriott, Starwood, Hilton, Mandarin Oriental, Choice, Trump International, InterContinental, Radisson, and others. The company is headquartered in Buffalo, New York. 

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Contact:

Dalmath Associates Inc. 
Jean Dalmath
585.586.6650 
jdalmath@dalmath.com
 

Lynette Haaland
512-782-8084
lynette_haaland@yahoo.com

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Also See: Fraser Hickox - General Manager of Research and Technology for Peninsula Hotel Group - Joins Lorica Advisory Board; Will Advise Lorica on Growth in Asia Pacific, Rounds out Board's Global Expertise / June 2008
Four Hospitality Luminaries Join Lorica Solutions’ Advisory Board; Experts to Advise on Growth of Industry’s Only Fully Managed Converged Network / June 2007
Lorica Solutions Purchased by Hotel Technology Solutions; Industry Veterans and Equity Firms Attracted by Technology That Provides Relief to the Hospitality Industry / March 2007
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