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Hotel Industry Executives Chart Future of Demand
Forecasting at JDA Leadership Dinner
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Hospitality Chain Stakeholders Discuss Innovations to Boost Revenue Optimization
Scottsdale, Ariz. – July 18, 2007 – JDA® Software Group, Inc. (Nasdaq: JDAS) the leading provider of hospitality revenue management solutions, today shared the results of discussions conducted at its executive dinner meeting held in conjunction with the HSMAI and HITEC conferences June 24 to 28 in Orlando, Florida.  The meeting was held to gather top hospitality industry revenue management professionals to discuss how demand forecasting, the foundation of revenue optimization, can be refined to increase revenue for hotel companies. Attendees included leaders from Golden Tulip Hospitality Group, Carlson Hotels and other companies who were hosted by JDA’s hospitality revenue management team. 

Golden Tulip Hospitality Group VP of electronic distribution and IT, Riko van Santen said, “Despite rapidly changing industry conditions, we have seen little fundamental change in the way hotels approach Revenue Management. I think there is a great opportunity for the major chains to re-focus their efforts on better pricing.” 

Jim Rozell, who is leading Carlson Hotel’s Revenue Optimization team, agreed stating, “Pricing optimization is the largest untapped opportunity in hospitality today.  Carlson is working with JDA to create a totally new way to apply the process of demand forecasting to deliver the highest possible revenue to its franchisees.” 

 Reflecting the growing importance of Revenue Management to the hotel and travel industry, the Hospitality Sales & Marketing Association International (HSMAI) held a dedicated Revenue Management Strategy Conference in Orlando on June 25, 2007 that attracted representatives from hotel companies such as Hilton Hotels Corporation, Hyatt Hotels & Resorts, InterContinental Hotels Group and Walt Disney Parks and Resorts.

JDA Group Vice President Revenue Management Andy Archer said, “JDA’s groundbreaking work with such travel, transportation and hospitality industry leaders as Continental Airlines Cargo, DHL, Dollar Thrifty Automotive Group and particularly TUI UK Ltd, one of the world’s largest leisure travel operators, has demonstrated how innovative pricing optimization and demand modeling processes can be applied across multiple industries.  TUI now has an industry-leading pricing capability, founded upon deep expertise in demand forecasting.  Carlson Hotels Worldwide is the latest company to benefit from the unique demand forecasting solution that is at the heart of JDA’s Next Generation Revenue Management platform for the Hospitality Industry.” 

Carlson Hotels Worldwide signed an agreement with JDA in April for phase one of Carlson’s Next Generation Enterprise Revenue Management project. The multi-phase project will implement JDA’s Revenue Optimization platform to deliver more accurate demand forecasting to increase asset value and profitability for Carlson franchisees.

JDA Software Services Industries Group (Travel, Transportation, Hospitality and Media)

JDA Software Group’s Services Industries Group has pioneered industry leading pricing and revenue management solutions.  Today, leaders in the service-based Travel, Transportation, Hospitality and Media industries leverage JDA’s expertise to maximize their profits.  JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Harrah’s-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI UK (formerly Thomson Holidays). 

About JDA Software Group, Inc. 

JDA® Software Group, Inc. (Nasdaq:JDAS) is the enduring demand and supply chain partner to the world’s leading retailers, manufacturers and suppliers, helping 5,500 customers in more than 60 countries realize real demand chain results. JDA has solidified a unique marketplace position, in that only JDA can offer a complete vertically-focused solution with the depth and breadth of capabilities necessary to enable the Customer-Driven Value Chain. JDA software solutions enable high-performance business process optimization and execution to achieve a connected view of the customer from raw materials flowing into production to end-consumer products at the shelf. With offices in major cities around the world, JDA employs the industry’s most experienced supply and demand chain experts to develop, deliver and support its solutions. For more information, visit www.jda.com, email info@jda.com or call 1-800-479-7382. 

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “will,” and “expect” and other words with forward-looking connotations. In this press release, such forward-looking statements include, without limitation, any implication that our participating in the events described in this release will lead to future software licenses or services business, as well as the prospective benefits of using our software . The occurrence of future events may involve a number of risks and uncertainties, including, but not limited to: the risk that not all users will be able to implement or use our software successfully, that the hospitality industry may elect other revenue management products or may not implement revenue management products at all, and other risks detailed from time to time in the “Risk Factors” section of our filings with the Securities and Exchange Commission. Additional information relating to the uncertainty affecting our business is contained in our filings with the SEC. As a result of these and other risks, actual results may differ materially from those predicted. JDA is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise. 

“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc. 

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Contact:

JDA Software Group, Inc.
14400 North 87th Street 
Scottsdale, AZ 85260

 JDA Investor Relations
Lawrence Delaney, Jr., The Berlin Group
Tel: (714) 734-5000; larry@berlingroup.com

JDA Public Relations
Sheila Blackwell, JDA Public Relations
Tel: (301) 255-5486, Sheila.blackwell@jda.com

Julie Keyser-Squires, Softscribe Inc.
Tel: (404) 256.5512, julie@softscribeinc.com

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Also See: Carlson Hotels Worldwide Selects JDA Software To Implement Chain-wide Revenue Optimization Solutions; Carlson Partners with JDA to Drive Value for its Franchisees with Next Generation Revenue Optimization Capabilities / April 2007
Tour Operators to Gain Insights on Boosting Profitability at Upcoming JDA - TUI Webinar; JDA partners with TUI in January 18 event to help operators maximize revenue / January 2007
Dollar Thrifty Automotive Group Captures Sales Opportunities, Drives Improved Forecasting with JDA / January 2007
JDA® Software Group Adds Revenue Management Professionals to Services Industries Division; JDA grows Revenue Management Services with three industry professionals / December 2006
What Makes a Good Revenue Manager? More Than You Think; The best can raise RevPAR 3 to 7%. Use these tips to spot top talent and improve your chain’s bottom line / October 2006
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