Wyndham Develops Prototype Spa Fitness Program
Flexible Design Allows Hotel Owners
Elements to All Tiers of Guest
PARSIPPANY, N.J. (June 4, 2007) – Promising an antidote for today’s
“24-7” lifestyle, Wyndham Worldwide Corporation (NYSE: WYN) today unveiled
The Blue Harmony (TM) Spa and Fitness Experience, a companywide program
for its Wyndham® hotels and timeshare resorts featuring signature treatments
and services designed specifically with travelers in mind.
The program’s “Renew Your Inner Rhythm (SM)” tagline alludes to restoring
the body’s state of harmony by engaging the five senses of smell, taste,
touch, hearing and sight. The Blue Harmony concept will emphasize relaxation,
rejuvenation, wellness, nutrition and fitness using rhythm and harmony
as expressed through the universal language of music and dance.
As one of the first spa and fitness centers with a green strategy,
the Blue Harmony concept will be sensitive to the environment with each
location designed, constructed and operated as a green development eligible
for Leadership in Energy and Environmental Design, or L.E.E.D., certification
from the U.S. Green Building Council. Ecologically friendly elements inside
Blue Harmony facilities will include furniture and fixtures made from sustainable
materials, energy-efficient lighting and robes made from organic cotton.
To cater to weary, tech-savvy travelers, Blue Harmony spa will offer
innovative treatments such as a Phone Face Purifier for face breakouts
and PDA Release (as in, “personal data assistant”) for the hands in addition
to an extensive menu of therapeutic spa treatments and salon services.
The Blue Harmony fitness center will be equipped with a full range
of the latest cardio- and strength- training equipment as well as a signature
workout design tool, the Fit to WynSM virtual trainer program. This interactive
station will enable guests to customize 20-, 30- or 40-minute workouts
based on their goals and desired results. The innovative virtual trainer
concept will translate to Wyndham guest rooms as part of in-room exercise
option available through television programming.
The program targets women and men between the ages of 25 and 54, skewing
towards the Generation X leisure consumer while capitalizing on the growing
trend of intergenerational travel.
“We know that baby boomer and Gen X travelers consider wellness and
life balance a top priority,” said Stephen P. Holmes, Wyndham Worldwide
chairman, president and chief executive officer. “Our Blue Harmony
initiative allows Wyndham hotels and timeshare resorts to respond to our
guests’ growing lifestyle needs during their travels and expand into what
is becoming a leading leisure industry. It also responds to the needs of
our owners and developers who are looking for a very flexible spa and fitness
lifestyle program to suit both existing and new construction hotels and
Consistent with the Wyndham brand’s commitment to personalization,
Blue Harmony also will allow guests to customize their experience to fit
their moods and tastes.
An aroma bar will invite guests to select from an array of signature
scents for their experience. The scents will be infused into their
towels and carried through in massage oils, scrubs, face and body mists.
To soothe the auditory senses, a variety of musical selections will be
available during and after spa treatments ranging from chimes and Tibetan
bells to guests’ personal music favorites.
Guests can choose their very own “experience shower” including the
sounds, smells and water flow of nature as experienced during a thunderstorm
or in a rainforest at select locations. A wellness bar with elixirs,
tonics and teas will tantalize the taste buds as will a spa cuisine menu
featuring healthy salads, hearty soups and refreshing smoothies.
Guests will be greeted by soft wind chime notes as they enter the spa’s
“Garden Passage” lined with local plantings. Signature design elements
will include a tranquility wall and blue color palette. A relaxation lounge
will feature a tranquil atmosphere to bridge the spa and fitness center
spaces where guests can relax and enjoy flat screen televisions or meditate
in exclusive Blue Harmony-branded, cocoon-shaped lounge chairs designed
to provide an enveloping atmosphere.
The fitness center, which also includes a relaxation area, quiet “nooks”
and water bar, will be decorated with the graphic image of a flowing blue
ribbon cutting through the room, creating a sweeping sense of motion.
Blue Harmony design plans include a “kit of parts” to give existing
hotel and timeshare locations, as well as developers of new-construction
and conversion Wyndham properties, the flexibility to mix and match key
components in an economical way that can be regionalized for local markets.
“The Wyndham prototype is designed to be flexible so that developers
and owners easily can incorporate Blue Harmony elements that translate
to all tiers according to guest needs,” said Steven A. Rudnitsky, Wyndham
Hotel Group president and chief executive officer. “As we continue
to grow the Wyndham system, our goal is to provide guests with a chance
to recharge and rebalance, whether they are traveling for business or pleasure.”
One of the first Blue Harmony by Wyndham Spa and Fitness centers will
debut at the Wyndham Lake Buena Vista Hotel and Spa at Bonnet Creek Resort,
now under development in Orlando, Fla., near Walt Disney World Resort.
The Wyndham Bonnet Creek Resort complex will include 1,594 Wyndham Vacation
Ownership timeshare units and a 400-room Wyndham hotel when completed.
“The state-of-the-art facility will be a major highlight of the world-class
Bonnet Creek project,” said Franz S. Hanning, Wyndham Vacation Ownership
president and chief executive officer.
In addition to the Blue Harmony Spa and Fitness experience, Wyndham
Worldwide’s upscale Wyndham Hotels and Resorts brand is extending the concept
of health and wellness into other aspects of the guest stay. This summer,
all Wyndham hotels will introduce the Bath & Body Works® True Blue®
Spa line of spa-quality products designed for a fun and easy “spa-on-the-go”
experience as well as the signature Fields and Sun healthy breakfast.
To develop the Blue Harmony prototype and services, Wyndham Worldwide
worked with Gensler and WTS International. Gensler, a global leader
in architecture, design and planning, offered expertise and counsel in
branding, environmental design and prototype development. WTS International,
a leading consultancy specializing in spa, fitness and recreation facilities
at hotels, resorts and private clubs, will provide spa management and operational
expertise and develop the menu of spa services.
As one of the world's largest hospitality companies, Wyndham Worldwide
offers individual consumers and business-to-business customers a broad
suite of hospitality products and services across various accommodation
alternatives and price ranges through its premier portfolio of world-renowned
brands. Wyndham Hotel Group encompasses nearly 6,500 franchised hotels
and more than 539,000 hotel rooms worldwide. Group RCI offers its more
than 3.4 million members access to more than 60,000 vacation properties
in approximately 100 countries. Wyndham Vacation Ownership develops, markets
and sells vacation ownership interests and provides consumer financing
to owners through its network of approximately 150 vacation ownership resorts
serving more than 800,000 owners throughout North America, the Caribbean
and the South Pacific. Wyndham Worldwide, headquartered in Parsippany,
N.J., employs more than 30,000 employees globally.