Hotel Online  Special Report


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Daniela Piacenza Joins LRA Worldwide
as a Senior Research Consultant
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Native Venezuelan Will Work with LRA’s
International Research Clients

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HORSHAM, Pennsylvania; June 25, 2007 –  LRA Worldwide, Inc., a leading consulting and research firm in the rapidly-growing field of Customer Experience Management (CEM), announced that Daniela Piacenza has joined the firm as a Senior Research Consultant.  Piacenza, who is fluent in English, Spanish, French and Italian, will work primarily on LRA’s international client projects, as well as on business development opportunities in Europe and Latin America.

Piacenza boasts 10 years of experience in the research industry, servicing clients in a variety of project management, consulting and analyst capacities.  Most recently, she worked as a Project Manager for Advantage Management Solutions in Langhorne, PA, working with clients on sales force optimization studies within the pharmaceutical industry.  Prior to that, she served as a Research Analyst for Procter & Gamble in Caracas, Venezuela.  Working on the P&G “customer knowledge” team, she designed, fielded and conducted the analysis for a variety of market research studies constructed to provide field marketing managers insights into volume forecasting, price elasticity and product design.  Piacenza’s diverse range of experiences have allowed her the opportunity to work with a range of both qualitative and quantitative research methodologies and analytics, including conjoint, panels, focus groups and in-depth interviews. 

“Daniela is a welcome and critical addition to our research team,” explained Rob Kaplan-Sherman, Senior Vice President at LRA and the Managing Director of the firm’s research practice. “The growth of our international client base warranted the addition of someone with Daniela’s language skills.  And her wealth of research experience, both in client-facing and analyst roles, ensures that we’ll deliver the valuable insights that our clients have come to expect, regardless of the language in which they are delivered.”

Piacenza will begin work immediately with LRA’s accounts in Mexico (Grupo Posadas S.A. de CV), Brazil (Accor Latin America) and Portugal (Pestana Hotels & Resorts).  In addition to these international clients, LRA’s Research Practice works with companies in the hospitality (Hyatt Hotels Corporation), gaming (MGM MIRAGE), conference center (ARAMARK), homebuilding (Toll Brothers), sports (the PGA TOUR), leisure (Stowe Mountain Resort) and financial services (First Niagara Financial Group) industries, among others. 

A native of Caracas, Venezuela, Piacenza earned her undergraduate degree in Mathematics from the Universidad Simón Bolívar in her hometown and her Masters Degree in Statistics from Rutgers University in Piscataway, New Jersey.  She currently resides in Bensalem, PA.

About LRA Worldwide, Inc:

LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality.  LRA’s CEM practice areas include Customer Experience Strategy Consulting, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.

LRA’s clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group.  For more information, visit the company’s Web site at www.LRAworldwide.com.

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Contact:

Zachary Conen
Director of Marketing
+1.215.449.0304
  zach.conen@lraworldwide.com
www.lraworldwide.com
 

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Also See: LRA Worldwide Announces Promotions for International Consultants Regional “Hubs” to Serve Growing Client Base outside the United States / May 2007
LRA Worldwide's John Roberto Speaks at the 2006 Quality Leaders Meeting in Toronto; Quality Assurance Expert Participates in Driving the Guest Loyalty Roadmap Panel / December 2006
Meyer Jabara Hotels and LRA Worldwide Create Themed “Destination Experience” for Guests; Accompanying Quality Assurance Audits Ensure Delivery of “Extraordinary Guest Experiences” / December 2006
LRA Worldwide CEO Rob Rush to Speak at the 2006 ESOMAR Leisure World Research Conference in Rome / October 2006
Le Méridien Partners with LRA Worldwide to Achieve a More Consistent Global Brand Experience / September 2006
Jeffrey Gurtman Joins LRA Worldwide as a Senior Consultant; Customer Experience Management Consulting Firm Hires Host of Popular Television Show Travel Spies for its Quality Assurance Practice / September 2006
LRA Worldwide to Exhibit at The American Marketing Association Marketing Research Conference in Chicago/ September 2006
LRA Worldwide Appoints John Roberto to Lead Quality Assurance Group; Hospitality Industry Veteran to Oversee Multiple Brand Teams and More Than 4,000 Annual Site Visits / June 2006
LRA Worldwide and W Hotels Featured Presenters at 18th Annual Internal Branding Conference / April 2006
LRA Worldwide Is retained by Hard Rock Hotels & Casinos to “Operationalize” the Rock ‘n’ Roll Guest Experience / March 2006
Choice Hotels Canada Employs LRA Worldwide for Mystery Shopping Brand Assurance Program / February 2006
LRA Develops Innovative Quality Assurance/Mystery Shopping Program for Leading Canadian Hotel Company Audit to Measure Functional and Emotional Elements of “The Delta Hotels Guest Experience” / October 2005
The Beverly Hilton and LRA Worldwide Renew Quality Assurance Partnership / August 2005
Grupo Posadas Selects LRA Worldwide to Conduct Customer Satisfaction and Loyalty Research / February 2005
Port Authority of New York and New Jersey Partners with LRA Worldwide to Manage and Improve Customer Experience / September 2004
Hyatt Hotels Corp. Selects LRA for Quality Assurance Services / Aug 2004
Dover Downs Gaming & Entertainment, Inc. and Dover Motorsports, Inc. Are Not Leaving Employee Engagement to Chance; Sister Companies Partner with LRA to Measure Employee Engagement / April 2004
Pestana Hotels & Resorts Selects LRA Worldwide to Manage Guest Satisfaction Survey Program / January 2004
Interstate Hotels & Resorts and LRA Worldwide Partner on New Brand and Quality Initiative / October 2003


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