Hotel Online  Special Report


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LRA Worldwide Appoints John Roberto to
Lead Quality Assurance Group
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Hospitality Industry Veteran to Oversee Multiple Brand Teams
and More Than 4,000 Annual Site Visits

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HORSHAM, Pennsylvania; June 21, 2006 - LRA Worldwide, Inc., a leading consulting, organizational development and research firm in the growing sector of Customer Experience Management (CEM), announced that Executive Vice President John Roberto has been named to head its Quality Assurance Group.  Roberto has worked at LRA for 12 years, the past six of those as a member of the firm's Management Committee; in his tenure at LRA, Roberto has filled a variety of project management and business development roles with such clients as Starwood Hotels & Resorts, the ARAMARK Corporation, the Preferred Hotel Group and Hard Rock Hotels & Casinos.

As part of his new role, Roberto will be charged with providing the client interface and operational oversight on 65 concurrent Quality Assurance programs, as well as with stimulating the overall growth of the QA practice.  As the largest of LRA's CEM practice areas, the QA group conducts more than 4,000 hotel, resort, casino, golf, airport, stadium/arena and retail inspections in a given year.

"I can't think of a more qualified individual to head our Quality Assurance practice," said Rob Rush, CEO of LRA Worldwide. "John combines years of practical experience in the nuts and bolts of running successful QA and performance measurement projects, with a deep knowledge of the hospitality and leisure industries and an innate ability to forge strong client relationships.  I have a great deal of confidence that with John in this leadership role we will not only better serve our existing QA clients, but will significantly grow our Quality Assurance business.

LRA offers Quality Assurance services either as a stand-alone offering or as an integrated part of an overall Customer Experience Management consulting project, where LRA might be facilitating several different activities simultaneously in order to help a client assess, design, implement and sustain its vision of the optimal customer experience. LRA customizes its QA programs to specific client needs, providing innovative quality assurance, brand compliance, site inspection, audit and mystery shopping programs throughout the world.

LRA's Quality Assurance client base ranges from some of the most renowned brands in lodging, such as W Hotels, Hyatt Hotels and Westin Hotels & Resorts, to giants in sports (Troon Golf, the PGA TOUR), Conference Centers (ARAMARK Harrison Lodging), the National Park Service (Yosemite National Park, Kennedy Space Center), Gaming (Churchill Downs, Delaware North Gaming & Entertainment) and Travel (The Port Authority of New York and New Jersey).

"Hospitality has always been my passion, so I look forward to continuing to explore how our expertise in the hospitality industry can benefit our other clients and vice versa," Roberto explained.  "First and foremost,  I look forward to keeping LRA Worldwide on the leading edge of providing world-class QA programs and client service."

Prior to his work with LRA, Roberto spent more than 15 years in a variety of leadership roles within the hospitality industry with Stouffer Hotels and Resorts and the Four Seasons, as well as several independent luxury properties. Roberto is also a logistics and deployment expert; he applied those skills as the Housing Manager for the 1990 Goodwill Games in Seattle and as manager of the City of Philadelphia's Convention Reservation Housing Program.  Roberto currently resides in Center City Philadelphia.

About LRA Worldwide, Inc:

LRA Worldwide, Inc., is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in "operationalizing the brand" - turning brand promise and customer strategy into operational reality.  LRA's tactical CEM practice areas include Customer Experience Strategy Design, Standards Development & Content Management, Organizational Development & Training, Customer and Employee Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific client tactical need.

LRA's clients include some of the world's leading companies and brands in the hospitality industry and beyond, including Starwood Hotels & Resorts, Hard Rock, the PGA TOUR, Albertsons Supermarkets, the NBA and MGM MIRAGE.  For more information, visit the company's Web site at www.LRAworldwide.com.

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Contact:

Zachary Conen
Director of Marketing
+1.215.449.0304
  zach.conen@lraworldwide.com
www.lraworldwide.com
 

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Also See: LRA Worldwide and W Hotels Featured Presenters at 18th Annual Internal Branding Conference / April 2006
LRA Worldwide Is retained by Hard Rock Hotels & Casinos to “Operationalize” the Rock ‘n’ Roll Guest Experience / March 2006
Choice Hotels Canada Employs LRA Worldwide for Mystery Shopping Brand Assurance Program / February 2006
LRA Develops Innovative Quality Assurance/Mystery Shopping Program for Leading Canadian Hotel Company Audit to Measure Functional and Emotional Elements of “The Delta Hotels Guest Experience” / October 2005
The Beverly Hilton and LRA Worldwide Renew Quality Assurance Partnership / August 2005
Grupo Posadas Selects LRA Worldwide to Conduct Customer Satisfaction and Loyalty Research / February 2005
Port Authority of New York and New Jersey Partners with LRA Worldwide to Manage and Improve Customer Experience / September 2004
Hyatt Hotels Corp. Selects LRA for Quality Assurance Services / Aug 2004
Dover Downs Gaming & Entertainment, Inc. and Dover Motorsports, Inc. Are Not Leaving Employee Engagement to Chance; Sister Companies Partner with LRA to Measure Employee Engagement / April 2004
Pestana Hotels & Resorts Selects LRA Worldwide to Manage Guest Satisfaction Survey Program / January 2004
Interstate Hotels & Resorts and LRA Worldwide Partner on New Brand and Quality Initiative / October 2003


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