| FORT WORTH, TEXAS— JUNE 22, 2007 — Attendees of the 35th Annual Hospitality
Industry Technology Exposition & Conference (HITEC) can now retrieve
show schedule information beginning Monday, June 25, by visiting to www.DA2GO.com
on their and cell phone browser including Treo, SmartPhone or Blackberry.
Claire™ is Digital Alchemy’s new Web-based customer-relationship management tool that delivers information directly to a digital communications device. Using pull technology to protect against unwanted text messages, guests may visit a web site on their phone or specifically pre-approve receiving a short text message to their cell phone or Blackberry from the hotel. “Claire™ is a significant advancement in providing information to hotel guests with a personal touch,” said Don Hay, Digital Alchemy CEO. “We’ve designed Claire™ to know who guests are, when they are arriving, and what specific information they’d like to know about the hotel, its services and its attractions. As close to being human as possible in the cyber world, Claire™ takes on the persona of a highly-intuitive concierge or personal assistant who knows a guest’s every desire and anticipates every request. “This revolutionary, patent-pending software increases on-property spending by putting revenue-generating information literally at the guest’s fingertips,” he said. “It’s a powerful next step in the evolution of the emailed reservation confirmation process. Claire™ provides information that is created to match the information needs of the guest the moment it is requested and is formatted to perfectly match the specific browser on the guest’s phone.” For more information, visit Digital Alchemy at
HITEC in Booth No. 1221
or at the Guestroom 2010 pavilion.
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Digital Alchemy