| Renowned properties The Mansion on Turtle Creek and Hotel Crescent
Court in Dallas; The Carlyle in New York; and CordeValle in San Martin,
California; and a triumvirate of world-class Caribbean properties including
Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on
Antigua, all achieving better guest/resort communications, relationships
via e-Marketing |
FORT WORTH, TX (AUGUST 7, 2006) � Rosewood Hotels & Resorts, the
premier manager of ultra-luxury hotels and resorts throughout the world,
has selected Digital Alchemy to provide unique email marketing and customized
guest relationship management tools.
 Rosewood
Hotels & Resorts manages properties worldwide including: The Mansion
on Turtle Creek and Hotel Crescent Court in Dallas, The Carlyle in New
York, CordeValle in San Martin, California, Inn of the Anasazi in Santa
Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza
in Tokyo, Japan, and a triumvirate of world-class Caribbean properties
� Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay
on Antigua.
�The name of the marketing game is, and always has been, communication
with guests, and today there is no better means of communicating quickly,
effectively and affordably than through high-quality, rich content communication
delivered through email and Web promotions,� said Don Hay, CEO for Digital
Alchemy. �We are excited to be able to share our expertise with Rosewood
Hotels & Resorts.�
�Rosewood is constantly looking for ways to further personalize and
enhance the hotel experience of our guests. Digital Alchemy�s recognition
of Rosewood�s unique approach and their ability to work closely with us
to customize solutions were key drivers in our selection of them over other
providers that we evaluated,� said Robert Boulogne, COO for Rosewood Hotels
& Resorts.
Through its partnership with Digital Alchemy, Rosewood will have access
to a complete array of features and services, including:
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an e-relationship program, which allows hotels to build meaningful relationships
with guests through reservation confirmations, pre-stay marketing and post-stay
communications;
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an on-line Comment Card;
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a VIP Concierge service, which identifies specific guest preferences and
interests;
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E-mail marketing;
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Digital Alchemy�s patent pending Smart Send technology to dramatically
increase email open rates and e-marketing effectiveness.
All of these tools are designed to enhance the guest experience at Rosewood�s
luxury properties and to continue to allow the company�s marketing team
to fine-tune future messages, all while remaining 100% compliant with the
CAN SPAM Act and similar laws in other countries.
In addition to the complete portfolio of CRM products available, perhaps
the biggest benefit of working with Digital Alchemy is the personalization
of service that the hoteliers receive.
�Digital Alchemy is dedicated to supporting our clients by providing
a complete portfolio of products�and the expertise and manpower to put
them into action,� Hay said. �By providing a complete, targeted and comprehensive
CRM solution, we can help hoteliers maximize their investment and make
their marketing dollars work more efficiently.�
About Rosewood Hotels
Headquartered in Dallas, Texas, Rosewood Hotels & Resorts manages
properties worldwide including The Mansion on Turtle Creek and Hotel Crescent
Court in Dallas, The Carlyle in New York, CordeValle in San Martin, California,
Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos,
Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and a triumvirate of world-class
Caribbean properties � Little Dix Bay on Virgin Gorda, Caneel Bay on St.
John and Jumby Bay on Antigua. For more information on Rosewood Hotels
& Resorts, please call 888.ROSEWOOD, or visit www.rosewoodhotels.com
 About
Digital Alchemy
With extensive experience in - and exclusive focus on - the hospitality
industry, Digital Alchemy�s team of experts understands the need of hotel
management companies and independent hotels for powerful, cost-effective
software solutions that improve customer relationships, boost occupancy
and drive revenue. The company�s Data2Gold e-Relationship Manager, with
five modules, provides an unmatched range of advanced email-based CRM capabilities
that increase the effectiveness of hoteliers� marketing programs. For more
information, visit www.Data2Gold.com
or email them at [email protected].
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