Hotel Online  Special Report
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 Rosewood Hotels & Resorts Chooses Digital Alchemy
for Customized CRM 
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Renowned properties The Mansion on Turtle Creek and Hotel Crescent Court in Dallas; The Carlyle in New York; and CordeValle in San Martin, California; and a triumvirate of world-class Caribbean properties including Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua, all achieving better guest/resort communications, relationships via e-Marketing

FORT WORTH, TX (AUGUST 7, 2006) – Rosewood Hotels & Resorts, the premier manager of ultra-luxury hotels and resorts throughout the world, has selected Digital Alchemy to provide unique email marketing and customized guest relationship management tools. 

Rosewood Hotels & Resorts manages properties worldwide including: The Mansion on Turtle Creek and Hotel Crescent Court in Dallas, The Carlyle in New York, CordeValle in San Martin, California, Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and a triumvirate of world-class Caribbean properties – Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua.

“The name of the marketing game is, and always has been, communication with guests, and today there is no better means of communicating quickly, effectively and affordably than through high-quality, rich content communication delivered through email and Web promotions,” said Don Hay, CEO for Digital Alchemy. “We are excited to be able to share our expertise with Rosewood Hotels & Resorts.” 

“Rosewood is constantly looking for ways to further personalize and enhance the hotel experience of our guests. Digital Alchemy’s recognition of Rosewood’s unique approach and their ability to work closely with us to customize solutions were key drivers in our selection of them over other providers that we evaluated,” said Robert Boulogne, COO for Rosewood Hotels & Resorts. 

Through its partnership with Digital Alchemy, Rosewood will have access to a complete array of features and services, including:

  • an e-relationship program, which allows hotels to build meaningful relationships with guests through reservation confirmations, pre-stay marketing and post-stay communications; 
  • an on-line Comment Card; 
  • a VIP Concierge service, which identifies specific guest preferences and interests;
  • E-mail marketing;
  • Digital Alchemy’s patent pending Smart Send technology to dramatically increase email open rates and e-marketing effectiveness.
All of these tools are designed to enhance the guest experience at Rosewood’s luxury properties and to continue to allow the company’s marketing team to fine-tune future messages, all while remaining 100% compliant with the CAN SPAM Act and similar laws in other countries.

In addition to the complete portfolio of CRM products available, perhaps the biggest benefit of working with Digital Alchemy is the personalization of service that the hoteliers receive.

“Digital Alchemy is dedicated to supporting our clients by providing a complete portfolio of products—and the expertise and manpower to put them into action,” Hay said. “By providing a complete, targeted and comprehensive CRM solution, we can help hoteliers maximize their investment and make their marketing dollars work more efficiently.”

About Rosewood Hotels
Headquartered in Dallas, Texas, Rosewood Hotels & Resorts manages properties worldwide including The Mansion on Turtle Creek and Hotel Crescent Court in Dallas, The Carlyle in New York, CordeValle in San Martin, California, Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and a triumvirate of world-class Caribbean properties – Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua. For more information on Rosewood Hotels & Resorts, please call 888.ROSEWOOD, or visit www.rosewoodhotels.com

About Digital Alchemy
With extensive experience in - and exclusive focus on - the hospitality industry, Digital Alchemy’s team of experts understands the need of hotel management companies and independent hotels for powerful, cost-effective software solutions that improve customer relationships, boost occupancy and drive revenue. The company’s Data2Gold e-Relationship Manager, with five modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers’ marketing programs. For more information, visit www.Data2Gold.com or email them at SalesTeam@Data2Gold.com.
 

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Contact:

Don Hay
CEO
Digital Alchemy
Tel: (817) 249-0757
dhay@Data2Gold.com

Barb Worcester
President
PRpro
Tel: (440) 930-5770
Barbw@prproconsulting.com
 

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Also See: Looking for a CRM Solution at HITEC? Checklist Helps Find Best-Fit Solution / June 2006
Do YOU Have The 'Digital Alchemy Advantage?' Hotels that have adopted property-level email marketing and customized CRM tools are finding themselves light years beyond the competition in online bookings and guest loyalty / May 2006
Digital Alchemy Manages Guest Relations While Hoteliers Handle Hurricane Headaches / September 2005
Digital Alchemy’s CRM Programs Leveling E- Marketing Playing Field for Hotels / June 2005
Digital Alchemy to Deliver One-to-One Database Marketing Tools to MICROS Hotel Front Office Users, Becomes Certified MICROS Fidelio Business Partner / June 2003
No. 1 Westin in North America Taps Email CRM Potential  to Create ‘Emotional Connection’ with Repeat Guests / June 2003

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