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Horwath Executive to Share Latest Outlook
on Hotel Performance, Profitabilty in China
Leo Yen, Director of Horwath HTL Asia Pacific, will focus on China’s development
potential in address at Hong Kong Polytechnic University’s first-ever U.S. event
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NEW YORK — APRIL 3, 2007—Leo Yen, Director of Horwath HTL Asia Pacific, a veteran industry consultant and an acknowledged expert on the hotel and tourism market in the Asia region, will share his expertise as a featured speaker at the Seminar on China Hotel & Tourism Development, to be held at New York’s Le Parker Meridien April 27. With 50 offices in 30 countries, Horwath HTL is the world's largest consulting organization specializing in the hospitality and tourism industry.

The Seminar on China Hotel & Tourism Development—which is being held in the United States for the first time ever—is co-sponsored by The Hong Kong Polytechnic University’s School of Hotel & Tourism Management and Hotel Online. 

In his presentation, “The Hotel Industry Performance, Profitability and Outlook,” Yen will discuss China's hotel and tourism market potential from a financial perspective, and will reveal the latest data from the 2007 China Hotel Industry Study, a joint project produced by Horwath HTL and the China National Tourism Administration.

“This is the most authoritative benchmarking study regarding the industry in China,” Yen says. “In addition, in my session I will discuss supply-and-demand dynamics for the industry over the past few years.”

According to Yen, the outlook for hotel-industry performance in China is poised for positive positioning looking into the near and mid-term future. He says some of the reasons for this positive outlook include:

  • The 2008 Beijing Olympics and 2010 Shanghai World Expo, with their associated hype and frenzy
  • A dramatic increase in domestically generated demand
  • The new focus on secondary and tertiary cities in China, which are experiencing renewed tourism and industrial development
  • A rapidly developing domestic leisure markets
  • A high-growth economy, which features a substantial amount of direct foreign investment
  • The consolidation of mid- to budget-tier hotels 
Long-term outlook for China may prove as promising as near-term view

Yen also will discuss the outlook for hotel development and tourism in China on a long-term basis—an outlook that may well prove to be every bit as positive as the short-term outlook.

“The long term fundamentals in China will continue to be strong,” Yen says. “There might be short-term volatility following the 2008 Beijing Olympics and 2010 Shanghai World Expo, but they should not have a long-term impact on hotel performance.

“China's hotel industry is still considered to be in its infancy compared with other cities and countries in the region and worldwide,” he adds. “The amount of growth to be realized in China is significant.”

In his seminar, Yen will take a look at which segments and which locations look the most promising for hotel development in China.

“All segments should benefit from high growth in demand and average rates,” Yen says. “In secondary cities, budget- to upper mid-tier hotels should continue to provide the best investment return for owners. Some resort destinations, such as Sanya, will continue to dominate the high end leisure demand.”

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Registration 

The registration fee for the Seminar on China Hotel & Tourism Development is US$1,000 per person. For registration of three or more person from the same organization, the registration fee is US$500 per person. The fee covers the full day program, one lunch and two coffee breaks.

For more information about the Seminar on China Hotel & Tourism Development
and to download a registration form, please click www.polyu.edu.hk/htm/edp/chtd
or email: hmttse@polyu.edu.hk.

Cancellations received in writing before 15 April 2007 will be accepted and fees refunded less US$100 administration expenses. No refund thereafter. 

Venue

Le Parker Meridien
118 West 57th Street
New York, NY10019
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About The Hong Kong Polytechnic University

Asia will emerge in the future as the global centre for excellence in hospitality and tourism businesses. This trend will be largely influenced by strong demand for international tourism activities in Asia, growth and success of Asian-based multinational companies in hospitality businesses and, most importantly, the strong hospitality culture and human resources unique to the region. The Hong Kong Polytechnic University's School of Hotel and Tourism Management (SHTM) is uniquely positioned to ride on these 'Asian Waves' and play a leading role in hospitality and tourism education in Asia.

Established in 1979, the Department of Institutional Management and Catering Studies was renamed as Department of Hotel and Tourism Management in 1992. The Department was designated a School in October 2001, which became an independent and autonomous academic unit within the University structure in July 2004. According to the Journal of Hospitality & Tourism Research in 2005, SHTM was rated No. 4 in the world among major academic institutions in hospitality and tourism based on research and scholarly activities, exemplifying the School's motto of Leading Asia in Hospitality and Tourism Education. For more information, visit www.polyu.edu.hk.

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Contact:

Flora Ng 
Program Officer 
School of Hotel & Tourism Management 
The Hong Kong Polytechnic University 
Tel: (852) 2766 6543 
Email: hmfn@polyu.edu.hk

Barb Worcester
President/Principal
PRPro
Tel: (440) 930-5770
barbw@prproconsulting.com

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Also See: Top Industry Educator to Conduct Seminar on China’s Mushrooming Outbound Tourism; Tony Tse of event co-sponsor Hong Kong Polytechnic University will speak at first-ever U.S.-held Seminar on China Hotel & Tourism Development / March 2007
TEDA C.E.O. Presenting Overview on Trends in Hotel, Tourism Development in China / March 2007
Expanding Opportunities in the Hotel Industry in China Prompts a Special One Day Seminar in New York City, April 27, 2007 / February 2007

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