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Top Industry Educator to Conduct Seminar on
China’s Mushrooming Outbound Tourism 
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Tony Tse of event co-sponsor Hong Kong Polytechnic University will speak
at first-ever U.S.-held Seminar on China Hotel & Tourism Development 
NEW YORK — MARCH 28, 2007—Tony Tse, Program Director of Industry Partnerships at The Hong Kong Polytechnic University’s School of Hotel & Tourism Management and an authority on China’s rapidly expanding hotel and tourism market, will be one of the featured speakers at the Seminar on China Hotel & Tourism Development, to be held at New York’s Le Parker Meridien April 27.

The event is being co-sponsored by The Hong Kong Polytechnic University’s School of Hotel & Tourism Management and Hotel Online. It marks the first time the special one-day educational program will be held in the United States.

In his presentation, titled “China’s Outbound Market—From the Government’s Perspective,” Tse will discuss hotel and tourism development in China, with a focus on how the macro-environment in China, including policy and politics, affects outbound tourism.

“Outbound tourism from China is shaped by the emerging market economy as well as state policy and politics, so it is important to have a holistic view of the forces shaping the choices of Chinese visitors,” says Tse. “My session will deal with how the U.S. government works with the Chinese government to attract Chinese visitors.”

According to Tse, in the mid-1980s the government of China introduced the scheme of "Approved Destination Status," a bilateral arrangement between the Chinese government and foreign destination governments whereby Chinese tourists are permitted to undertake group leisure travel to that destination.

“There are about 100 countries with ‘Approved Destination Status,’ and the United States is not one of them,” Tse says. “But despite this, there are about half a million Chinese visitors who travel to the U.S. each year. The California, Nevada, Texas and Florida tourism offices, for example, have participated in travel-trade shows in China to pave the way for Chinese tourists.”

WTO forecasts big future for China’s outbound tourism

Tse says that currently, the top 10 destinations for China's outbound tourists are Hong Kong, Macau, Japan, Russia, Vietnam, Korea, Thailand, the United States, Singapore and Malaysia. He says that according to World Tourism Organization forecasts, China will generate 100 million arrivals, which will rank the country fourth in terms of outbound market size by 2020. This will represent more than 6 percent of the global outbound tourism volume.

“Most studies on China's outbound tourism focus on the consumers—who they are, what they want, how they spend, and so forth,” Tse says. “My session at the Seminar on China Hotel & Tourism Development will discuss the importance of socio-economic and political forces shaping the outbound international tourist flows from China, and the interplay of market economy and government control.

“For those who target China’s outbound visitors, my session will provide an understanding of how these tourists’ travel behavior is influenced by the government,” he adds.

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Registration 

The registration fee for the Seminar on China Hotel & Tourism Development is US$1,000 per person. For registration of three or more person from the same organization, the registration fee is US$500 per person. The fee covers the full day program, one lunch and two coffee breaks.

For more information about the Seminar on China Hotel & Tourism Development
and to download a registration form, please click www.polyu.edu.hk/htm/edp/chtd
or email: hmttse@polyu.edu.hk.

Cancellations received in writing before 15 April 2007 will be accepted and fees refunded less US$100 administration expenses. No refund thereafter. 

Venue

Le Parker Meridien
118 West 57th Street
New York, NY10019
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About The Hong Kong Polytechnic University

Asia will emerge in the future as the global centre for excellence in hospitality and tourism businesses. This trend will be largely influenced by strong demand for international tourism activities in Asia, growth and success of Asian-based multinational companies in hospitality businesses and, most importantly, the strong hospitality culture and human resources unique to the region. The Hong Kong Polytechnic University's School of Hotel and Tourism Management (SHTM) is uniquely positioned to ride on these 'Asian Waves' and play a leading role in hospitality and tourism education in Asia.

Established in 1979, the Department of Institutional Management and Catering Studies was renamed as Department of Hotel and Tourism Management in 1992. The Department was designated a School in October 2001, which became an independent and autonomous academic unit within the University structure in July 2004. According to the Journal of Hospitality & Tourism Research in 2005, SHTM was rated No. 4 in the world among major academic institutions in hospitality and tourism based on research and scholarly activities, exemplifying the School's motto of Leading Asia in Hospitality and Tourism Education. For more information, visit www.polyu.edu.hk.

Contact:

Flora Ng 
Program Officer 
School of Hotel & Tourism Management 
The Hong Kong Polytechnic University 
Tel: (852) 2766 6543 
Email: hmfn@polyu.edu.hk

Barb Worcester
President/Principal
PRPro
Tel: (440) 930-5770
barbw@prproconsulting.com

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Also See: TEDA C.E.O. Presenting Overview on Trends in Hotel, Tourism Development in China / March 2007
Expanding Opportunities in the Hotel Industry in China Prompts a Special One Day Seminar in New York City, April 27, 2007 / February 2007

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