John Shaline to Construct up to 12 new Hotels in Wisconsin
|Aberdeen, South Dakota. (October 10, 2006) — Settle Inn LLC has signed
a multi- property development agreement with a Green Bay, WI. developer
to construct up to 12 new hotels in Wisconsin.
The deal with John Shaline and his company, Total Service Development LLC, is a first for Settle Inn. Shaline will build his first Settle Inn & Suites in Grand Chute, WI., along U.S. 41 near Wisconsin’s single largest tourist attraction — the Fox River Mall. The hotel is set to break ground in August and open in early 2007 and will have 81 rooms, including 22 suites.
Brendan Watters, the company’s chief executive officer, said the agreement is the start of a new era for Settle Inn, which began in 1992 and recently announced a major rebranding program coinciding with its franchising push. “The Wisconsin market holds tremendous promise for our brand and we’re delighted to have our first franchisee place a hotel in such a vibrant and growing area of the state,” said Watters, who formed Settle Inn LLC with the company’s founder, Dave Graf, in 2005.
Design II Architects, LTD.
Watters said he is looking to differentiate Settle Inn & Suites from other chains by offering distinctive customer service and training, along with franchise agreement stipulations that aren’t too costly or restrictive for its franchisees. “Settle Inn’s deal with Shaline is a key part of the company’s plan to expand across the country”, said Terry Kline, Settle Inn’s senior vice president of franchise sales and development.
“To attract developers to the Settle Inn brands, the company is going
back to the basics of franchising, which means creating a close working
relationship between the company and franchisees”, Kline said. “We
want that true relationship with the hotel owners so that they can manage
their asset most effectively within our guidelines,” he said. “They can
decide what programs work for them in their particular market and location.”
“Settle Inn was recently recognized by the American Association of Franchisees
and Dealers (AAFD) for setting a new standard when it comes to franchise
agreements. The AAFD rated Settle Inn’s 39-page contract to be 99.3 percent
compliant against their fair franchising conformity standards”, Kline said.
“That means no one else is as franchise friendly as we are,” he said.
Settle Inn is a lodging company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Based out of Aberdeen, South Dakota, Settle Inn & Suites focuses on what guests really want: clean comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. Most Settle Inn & Suites properties feature indoor swimming pools, free expanded breakfast (with hot waffles) and free wireless internet access.
|Also See:||Aberdeen, South Dakota Group Uses Super 8 Experience to Start Up New Hotel Chain - Settle Inn & Suites / July 2006|
|Settle Inn Franchise Agreement Includes Training by Signature Worldwide / October 2006|