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John Shaline to Construct up to 12 new Hotels in Wisconsin |
Aberdeen, South Dakota. (October 10, 2006) � Settle Inn LLC has signed
a multi- property development agreement with a Green Bay, WI. developer
to construct up to 12 new hotels in Wisconsin.
The deal with John Shaline and his company, Total Service Development LLC, is a first for Settle Inn. Shaline will build his first Settle Inn & Suites in Grand Chute, WI., along U.S. 41 near Wisconsin�s single largest tourist attraction � the Fox River Mall. The hotel is set to break ground in August and open in early 2007 and will have 81 rooms, including 22 suites. Brendan Watters, the company�s chief executive officer, said the agreement is the start of a new era for Settle Inn, which began in 1992 and recently announced a major rebranding program coinciding with its franchising push. �The Wisconsin market holds tremendous promise for our brand and we�re delighted to have our first franchisee place a hotel in such a vibrant and growing area of the state,� said Watters, who formed Settle Inn LLC with the company�s founder, Dave Graf, in 2005. . Design II Architects, LTD.
Watters said he is looking to differentiate Settle Inn & Suites from other chains by offering distinctive customer service and training, along with franchise agreement stipulations that aren�t too costly or restrictive for its franchisees. �Settle Inn�s deal with Shaline is a key part of the company�s plan to expand across the country�, said Terry Kline, Settle Inn�s senior vice president of franchise sales and development. �To attract developers to the Settle Inn brands, the company is going
back to the basics of franchising, which means creating a close working
relationship between the company and franchisees�, Kline said. �We
want that true relationship with the hotel owners so that they can manage
their asset most effectively within our guidelines,� he said. �They can
decide what programs work for them in their particular market and location.�
�Settle Inn was recently recognized by the American Association of Franchisees
and Dealers (AAFD) for setting a new standard when it comes to franchise
agreements. The AAFD rated Settle Inn�s 39-page contract to be 99.3 percent
compliant against their fair franchising conformity standards�, Kline said.
�That means no one else is as franchise friendly as we are,� he said.
Settle Inn is a lodging company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Based out of Aberdeen, South Dakota, Settle Inn & Suites focuses on what guests really want: clean comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. Most Settle Inn & Suites properties feature indoor swimming pools, free expanded breakfast (with hot waffles) and free wireless internet access. |
Contact:
Tim O�Connor
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