|MCLEAN, VA (Nov. 2, 2006) – The Hospitality Sales &
Marketing Association International (HSMAI) announces the official chartering
of the Asia Pacific chapter. As the world’s leading association providing
information, networking opportunities and educational resources to the
travel, tourism and hospitality industries, HSMAI’s new sanction signals
expansion into a new and burgeoning market.
The charter was officially launched along with HSMAI’s 2nd annual Asia Connect strategy conference at the Grand Copthorne Waterfront Hotel in Singapore, a two-day event attended by 90 hospitality and travel sales and marketing professionals.
“As an international organization of sales and marketing professionals in hospitality and travel, this Asia Pacific initiative is in keeping with our long range goals to expand globally,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
The value that chapters bring to a region are wide-reaching, ranging from educational and informational benefits to networking opportunities and overall unification of an industry for those engaged in sales and marketing for hospitality, travel and tourism.
The Asia Pacific chapter features:
“In less than a year, we organized and delivered three conferences that addressed special interest areas for our members and the industry in the region and pulled together a dynamic team of talented and dedicated individuals who make up our board of directors. HSMAI Asia Pacific is a young chapter operating in a vibrant marketplace. These are exciting times for our industry, as the opportunities for hospitality professionals in the region are boundless and hold great potential,” says Christine Toguchi.
The hugely successful Asia Connect conference focused on topics including Identifying Lifestyle & Travel Trends, Marketing & Managing For Profit, and The Online Travel Space.
Among the plenary sessions were:
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide.
|Also See:||Six Month Old HSMAI Asia Pacific Names Leadership & Board of Directors, 2006 Agenda / March 2006|
|Christine Toguchi Appointed by HSMAI to Establish a Chapter in the Asia Pacific Region / September 2005|