a Chapter in the Asia Pacific Region
|MCLEAN, VA (Sept. 9, 2005) – The Hospitality Sales & Marketing
Association International (HSMAI), the world’s leading association providing
information, networking opportunities and educational resources to the
travel, tourism and hospitality industries, is expanding into a new market
with the launch of an Asia Pacific chapter.
To spearhead that initiative, Christine Toguchi has been appointed by HSMAI Global as managing director, based in Singapore, to facilitate and drive the development of HSMAI membership and establish a chapter in the Asia Pacific region.
“Developing an Asia chapter for HSMAI was inevitable for our strategic planning,” states Bruce J. Himelstein, CHME, global chair of HSMAI and senior vice-president, sales and marketing for The Ritz-Carlton Hotel Co., LLC. “As global markets continue to value the increasing focus on Asia, we will participate in the vision and look forward in expanding our reach.”
The value that chapters bring to a region are wide-reaching, ranging from educational and informational benefits to networking opportunities and overall unification of an industry for those engaged in the sales and marketing for hospitality, travel and tourism. Plans are underway to develop a chapter that will include:
Delegates will also have an opportunity to participate in special interest workshops and discussion groups on Revenue Management, Resort Management and Internet Distribution Marketing. The program will address key topics of greatest interest to both the property and corporate level hospitality professionals.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members. Founded in 1927, HSMAI Global has regions in Europe and the Americas, which represent over 7,000 members and 47 chapters worldwide. More information on HSMAI can be found at www.hsmai.org.
|Also See:||The 2003 HEDNA University Program Tour Adds New Cities In The ASPAC & EMEA Regions / HSA International / July 2003|
|Steven Hilton, the Grandson of Conrad N. Hilton, Named Chairman & CEO of Conrad N. Hilton Foundation / August 2005|