Brand Management for Cambria Suites
SILVER SPRING, Md. - Oct. 21, 2005 -- Choice Hotels International, Inc. (NYSE:CHH) announced that William Edmundson has been named Vice President, Brand Management for the Cambria Suites brand, the company's entry into the select service upscale segment. Edmundson will be responsible for overseeing the strategic direction of the Cambria Suites brand.
Edmundson will report to David Goldberg, Choice Hotels' Senior Vice President, Corporate & Brand Strategy. He will be based in Choice Hotels' headquarters in Silver Spring, MD.
"With his impressive background in hospitality, we are confident that William's leadership and expertise will generate solid results for Choice Hotels," said Goldberg. "William brings his extensive industry experience in brand management, operations, marketing, sales, service, quality and franchise relations which makes him a valuable asset the Choice's management team."
Prior to joining Choice Hotels, Edmundson held various management positions during his nearly 18 year tenure with Hilton Hotels, most recently serving as Vice President of Hampton Brand Performance & Support, where he led one of the industry's largest hotel performance support teams in the development and implementation of Hampton brand strategies. During his tenure with Hampton, Edmundson launched the brands international properties and was integral in the 'Make It Hampton' strategic team and roll out to more than 1,300 hotels.
Edmundson also served in management positions for the Embassy Suites, Holiday Inns, Homewood Suites and Hampton Inn brands and was selected as one of the Top 40 Business People under 40 by Memphis Business Journal in 2003.
A graduate of Southern Methodist University, Edmundson grew up working in his family's hotel business in Houston, Texas.
Edmundson relocated from Memphis to Maryland with his wife and son.
About Cambria Suites
Choice Hotels launched Cambria Suites in January 2005 in response to strong market demand for select service upscale lodging product, as well as the company's capacity to build brand loyalty in a highly competitive consumer marketplace. Cambria Suites is designed to maximize return on investment for developers of the franchised brand.
Each hotel will typically offer 100 to 150 units - each 25 percent larger than industry standard - with a stylish, contemporary design. They will also include an integrated, expanded fitness club, an indoor pool and more than 1,000 square feet of meeting space. The exterior design will be distinguished by rich, detailed use of brick, stone and stainless steel accents, with a dramatic, glass-walled signature tower containing the two-story lobby.
About Choice Hotels International
The world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's web site at www.choicehotels.com. Choice Hotels, Choice Hotels International, Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn are proprietary trademarks and service marks of Choice Hotels International.
Choice Hotels International, Inc.
|Also See:||Hampton Reinvents Sales Training Program; Combines New Technology, New Tools / May 2002|
|Consumer Preferences and Travel Trends Prompts Choice to Create New Brand - Cambria Suites; Cost Per Key Estimated at $63,000, Excluding Land and Soft Costs / January 2005|