McCarthy, of Hotel Professionals, has worked in hotel sales for more than 40 years, and has trained more than 19,000 hotel sales representatives from every major hotel brand.  He currently writes the monthly sales and marketing column in Lodging Hospitality magazine.

Hampton, with the assistance of McCarthy, reinvented the brand�s sales training program, combining new technology, new tools and resources that are exclusive to the Hilton Hotels Family of Hotels with its two-day sales course for all directors of sales. 

�The updated sales course, which introduces a CD that highlights �handling of the telephone inquiry� and an �ultra-live workshop� over the Internet expands the know-how of hotel sales personnel to capture that sale,� said McCarthy.  �They also learn to use the brand�s reports and measurements on their particular hotel to their advantage, so they and their General Manager can better compete for customers according to their specific market.�

Hampton has signed a two-year exclusive agreement with McCarthy, who helped the brand rewrite and  �reinvent� the Hampton sales program. Training began for new and longtime Hampton sales professionals this month.  Performance Systems Group designed and developed the interactive courseware, while HotelTraining.com provided the Learning Management System used to deliver and administer the program over the Internet.  �Our goal in reinventing a more technology driven training course was to make sales training more accessible and interactive for our hotel sales force and to eliminate time spent away from the hotel in training seminars,� said William Edmundson, vice-president, brand performance and support, Hampton.  �This new training program eliminates one-full day of classroom training time and provides hands-on knowledge and Hampton brand specific tools on how to increase sales at their hotel.� 

Hampton is part of Hilton Hotels Corporation, recognized internationally as a preeminent hospitality company.  The company develops, owns, manages or franchises more than 2,000 hotels, resorts and vacation ownership properties.