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HSMAI's 5th Travel Internet Marketing Strategy Conference
Set for San Francisco, CA,  Dec. 7, 2005

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MCLEAN, VA (Sept. 14, 2005) – “Effective Internet Marketing in a Global Marketplace” will be on tap as expert speakers and panelists gather for the Hospitality Sales & Marketing Association International’s (HSMAI) 5th Travel Internet Marketing Strategy Conference to be held in San Francisco, CA, at the Sir Francis Drake Hotel on Wednesday, Dec. 7, 2005.

Timed in conjunction with HEDNA 2005, the Travel Internet Marketing Strategy Conference is an intensive full-day forum designed to bring leading industry experts together to discuss hot topics and trends in Internet marketing.  It unites leading brand and merchant model experts from the hotel, cruise and airline industries as they present stimulating ideas that facilitate interactive discussion.

“From the first Internet Marketing Strategy Conference held in 2003, the events have been a home run, praised for their cutting-edge content, timely and critical issues, and are attended by a growing number of professionals who are enthusiastic participants in the travel Internet marketing arena,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“To fully leverage the power of the Internet in today's global environment, online marketers need to do more than understand the techniques that drive bookings, such as search engines, but more importantly, identify ways to protect the brand,” states Jens Thraenhart, executive director, marketing & strategy, Fairmont Heritage Place, chair of the HSMAI Hotel Internet Marketing Special Interest Group, and chair of the HSMAI Travel Internet Marketing Organization (TIMO).  “Conference attendees will get an understanding of the emerging trends and technologies that can make one vulnerable to Internet-related opportunities and threats, as well as effect consumer buying behaviors in different regions of the world.”

The preliminary conference agenda is as follows:

8:00am:   Continental breakfast
8:30am - 8:45am:   Welcome and introductions
8:45am - 9:45am:  Opening keynote & Q&A
10:00 am - 11:30am:   Session 1 (Speaker followed by panel discussion) on “Trademark/Brand Protection”
11:30am – 1:00pm:   Session 2 (Speaker followed by moderated panel discussion) on “Search in a Global Marketplace”
1:00pm - 2:30pm:  Networking lunch at roundtables (with facilitators)
2:30pm – 4:00pm:  Session 3 – “Emerging Technologies - Web Applications”
4:15pm – 5:00pm:  Closing keynote
5:00pm – 6:00pm:  Networking reception

The cost to attend the Travel Internet Marketing Strategy Conference is $195 for HSMAI members and $350 for non-members, which includes a one-year HSMAI membership.

Sponsors of the 5th Travel Internet Marketing Strategy Conference include Expedia, HSMAI University, Real Magnet, TIG Global, and TravelCLICK.  For information on sponsorships, please contact Melanie Penoyar at (703) 610-9024 or mpenoyar@hsmai.org.

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising of nearly 7,000 members worldwide, with 38 chapters in the Americas region.

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Contact:

Hospitality Sales & Marketing Association International
8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone: (703) 610-9024
www.hsmai.org
www.travelinternetmarketing.org

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Also See: HSMAI Creates Special Interest Groups in Five Industry Segments / February 2005
HSMAI Internet Marketing Committee Formed; Hotel Company Internet Executives Unite to Increase Awareness of Issues and Practices Relating to Internet Marketing / Aug 2003


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