in Five Industry Segments
|MCLEAN, VA (Feb. 24, 2005) – In keeping with its
overall objective to create relevance for its members and to be a vital
information source for the industry at large, the Hospitality Sales &
Marketing Association International (HSMAI) has launched Special Interest
Groups (SIG) in five industry segments.
The categories to-date are:
Among the benefits of being a member in an individual Special Interest Group are:
Following are further details on the five SIGs presently established:
Hotel Internet Marketing
Internet marketing specialists from leading hotel companies have united to form a Special Interest Group dedicated to discussing and debating the most pressing and topical issues facing their industry today. Among the subject matter dealt with at the three Strategy Conferences previously staged are Trademark Protection, Defending the Brand Online, Keyword Bidding, Pop Ups and Pop Unders, Online Search Engines and Third Party Intermediaries.
The missions of this SIG are to help cruise brands leverage the Internet to maximize profitability, while protecting brand integrity in the online space; increase awareness of issues, opportunities and trends as it relates to Internet marketing and distribution in the cruise industry; and develop and recommend standards and ethical guidelines for the Internet as a marketing medium in the cruise industry.
The HSMAI Revenue Management Advisory Board is charting a course to create a venue for networking and education to support the growing revenue management discipline, which has long been a core component of successful hospitality sales and marketing efforts.
The Resort Marketing Special Interest Group is made up of individuals dedicated to advancing the resort sales and marketing discipline and the professional development of its members through information sharing and education. Resortmarketing.org will be the primary resource for resort sales and marketing information and knowledge.
This Special Interest Group, dedicated to sales and marketing directors at hotels, is the newest entry to the SIG lineup. Presently leadership is being formed and participation is welcome. For more information and to get involved, please contact HSMAI Executive Vice President Fran Brasseux at email@example.com.
There is no cost for HSMAI members to join a SIG in the 2005 inaugural year.
HSMAI will continue to create Special Interest Groups and to build services, information and networking opportunities for HSMAI members and the industry at large as interest and opportunity merits.
For those interested in working with one of the current groups, or in helping HSMAI to create a new special interest group, contact HSMAI’s President and CEO Robert A. Gilbert at firstname.lastname@example.org.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at 15 annual events. Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 38 chapters in the Americas region.
Hospitality Sales & Marketing Association International
|Also See:||The 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel Named by HSMAI / Jan 2005|