Will Serve as a Common Strategic Umbrella for All Ongoing
Marketing and Communication Efforts
|MEMPHIS, Tenn., September 19, 2005 – In a world often fraught with
lack of clarity, Embassy Suites Hotels launched today a unique print advertising
campaign – Everything for a Reason™ – that underscores its purposeful and
distinctive features and services.
“Everything for a Reason will resonate with all of our audiences – individual business travelers, vacationers and group meetings, reinforcing the Embassy Suites Hotels core attributes, such as true two-room suites, complimentary cooked-to-order breakfast, nightly Manager’s Reception and soaring atrium lobbies,” said David Greydanus, senior vice president – brand management for Embassy Suites Hotels.
“Combining a down-to-earth tone with tongue-in-cheek humor, the campaign communicates a unifying concept throughout all executions, positioning Embassy Suites Hotels as the upscale brand that continues to rethink the conventional upscale hotel experience, much like it achieved upon its inception more than two decades ago.”
Recent research conducted by the brand reinforced the notion that whether on business or vacation, guests appreciate having control, flexibility and freedom afforded by more space.
“Every amenity and service we offer exists for unique and insightful reasons, from value-added services to aesthetic beauty and space in which to work and play.
“The new campaign conveys the brand’s open and flexible environment designed to remove the physical boundaries and procedural constraints typical of many of our core competitors within our category,” said John Lee, vice president – brand marketing for Embassy Suites Hotels.
The new work uses a fresh approach – graphically intriguing with circular shapes in bold and contemporary colors -- to present key amenities of Embassy Suites Hotels by giving context to their very existence. For example, executions of the Everything for a Reason campaign include
New York City-based TBWA \ Chiat \ Day\ created the creative campaign
in conjunction with the Embassy Suites Hotels marketing team.
Embassy Suites Hotels, which opened its first property in 1984, was the first all-suite upscale hotel brand to enter the industry and today has more than 175 hotels.
|Also See:||“Trees,” the Theme for Doubletree Advertising Campaign / January 2004|
|Radisson's New Advertising Campaign Will Feature Tagline 'Stay Your Own Way' / September 2003|