Print ads will appear in USA Today and the Wall Street Journal, followed by placements in Time, Fortune, Forbes and Business Week.  Television spots will run on national network, early morning news programs airing in key markets, and nationally on the CNN Airport Network.

�The objective of this new campaign is to communicate to business and leisure travelers that we understand their travel needs on a personal level and we invite them to use Radisson in a way that suits those needs,� said Yvonne La Penotiere, executive vice president of brand marketing for Carlson Hotels Worldwide.  �The campaign shows how Radisson can relate to the preferences of each guest,� said La Penotiere, �whether they are there to work hard, relax, or balance the two.�

�We know they have many choices when traveling and we want them to know that Radisson is the brand that will stay current with their changing needs,� said La Penotiere. 

La Penotiere went on to say that the company�s extensive consumer research, based on focus group sessions held with frequent travelers in the United States and Canada this summer, indicates that the campaign aligns with today�s frequent travelers desire to be more in control of their travel experience. 

The first advertisement will use the tagline �Stay Your Own Way� with the headings Stay Fit, Stay Focused and Stay Full, which shows how each business traveler has his/her own idea of what they want to do during their stay.   Radisson is working to develop an array of options that will further enable guests to have more control during their stay. 

Radisson Hotels & Resorts� franchisees will have the opportunity to promote the new campaign in their own market, with customized local print ads.

The campaign was created by Bolin Marketing, Advertising and Business Development of Minneapolis.  Bolin was recently selected as agency of record for Radisson Hotels & Resorts from a review that included 10 national advertising agencies. 

Bolin has provided advertising services to Carlson Hotels Worldwide® for more than five years as the advertising agency for Country Inns & Suites By Carlson®, creating an ad campaign to leverage the company�s consistently high guest satisfaction ratings.  In the past two years, they were also retained to handle media placement services for all of the hotel group�s five hotel brands including Regent International Hotels, Radisson Hotels & Resorts, Park Plaza® hotels, Country Inns & Suites By Carlson and Park Inn® hotels. 

�Bolin stood out as the agency of choice because of their creative, fresh approach and comprehensive understanding of the Radisson brand and its customers,� said Yvonne La Penotiere, executive vice president of brand marketing for Carlson Hotels Worldwide, parent company of Radisson.  �They know our company, understand our business and have demonstrated an ability to effectively communicate a brand�s point-of-difference in the marketplace as they did with our Country Inns & Suites brand,� La Penotiere added.

Radisson�s account team includes Todd Bolin, president; Kirk Hodgdon; Tara Henderson, senior account executive; Scott Bolin, chief creative officer; John Simpson, creative director; and Kathy Gladfelter, vice president/media director.

Radisson Hotels & Resorts, one of the world�s leading full-service hotel companies focused on developing great hotels in strategically important locations, has more than 445 hotels and resorts in more than 60 countries.