Hotel Online  Special Report


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Larkspur Hospitality Selects SynXis Distribution
Management Products and Services

 
Revenue Management Tools Cited as Top Reason for Selecting
the Leading Reservation Management System

McLean, VA, May 10 - SynXis, a Sabre Holdings (NYSE:TSG) company, announced today that Larkspur Hospitality, an owner and operator of 19 hotels comprised of several brands in Northern California and the Pacific Northwest, has selected the SynXis Reservation Management System to manage their reservations. 

“We like the SynXis approach to customized services that allows us to maintain our flexibility.  We also have an experienced and savvy revenue management team and we needed a partner that could provide the tools necessary to support our revenue strategies,” commented Todd Maxwell, Director of Information Technology for Larkspur Hospitality.  “We have already been impressed with the flawless implementations of our central reservation office, GDS connectivity and website booking engine.”

In addition to using the newest release of the SynXis Reservation Management System for GDS and IDS connectivity, Larkspur is also powering their website (www.larkspurhospitality.com) with the SynXis “Advanced” booking engine which uses “Flash” technology.  Larkspur will also benefit from using the SynXis Dashboard, which integrates competitive rate shopping and extranet rate management tools to give hotel managers the most comprehensive and dynamic distribution and revenue management product on the market.

“Our latest product release has encouraged hotel groups such as Larkspur to take advantage of the most advanced technology available today to help them compete,” added Jennifer Ranno, Managing Sales Director at SynXis.  “Our products, combined with our superior customized account management create a winning combination for customers that might not be suited for a ‘one-size-fits-all’ solution.”

About SynXis® Corporation

SynXis, a Sabre Holdings company enables hotels to maximize revenue and reduce costs through innovative, market-driven technology combined with outstanding customized support. The SynXis Reservation Management System, at the solution's core, empowers hotel operators to consolidate and manage hotel inventory from all sources -- seamless GDS connectivity, popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. All of these reservations can connect directly with the PMS. SynXis is the technology source for more than 6,000 hotels, bed and breakfasts, resorts, and destinations, including, Harrah's, Vantis, Interstate Hotels & Resorts, Destination Hotels & Resorts, and Jumeirah Hotels. 

SynXis' corporate headquarters is in Dallas, with offices in McLean, VA, Denver, Boston and Amsterdam. For more information on SynXis and its products, please call 703-448-2530, e-mail info@synxis.com, or visit our Web site at www.synxis.com

About Sabre Holdings Corporation
Sabre Holdings, an S&P 500 company, is a world leader in travel commerce, retailing travel products and providing distribution and technology solutions for the travel industry. Sabre Holdings supports travelers, travel agents, corporations and travel suppliers through its companies: Travelocity, Sabre Travel Network, and Sabre Airline Solutions. Headquartered in Southlake, Texas, in the Dallas-Fort Worth Metroplex, the company has approximately 6,800 employees in 45 countries. Full year 2004 revenues totaled $2.1 billion. Sabre Holdings is traded on the New York Stock Exchange under the symbol TSG. More information is available at www.sabre-holdings.com

About Larkspur Hospitality

Established in 1996, Larkspur Hospitality is a rapidly growing hotel company based in Corte Madera, California. Larkspur owns and operates 19 hotels comprising three brands (Larkspur Landing, Hilton Garden Inn and its collection of three and four star independent hotels known as the Larkspur Collection) in suburban areas of Northern California and the Pacific Northwest. The company acquired the four-star RiverPlace Hotel in Portland, Oregon, in July 2003, the Toll House Hotel in Los Gatos, California in December 2003 and the Tiburon Lodge in Tiburon, California in May 2004. In December 2004, Larkspur converted five existing hotels to its flagship Larkspur Landing brand, bringing the total number of Larkspur Landings to 11.  The company also manages the Pruneyard Inn in Campbell, California. For additional information on Larkspur Hospitality and its affiliates, visit www.larkspurhospitality.com


 
Contact:

Carol C. Levitt
Director, Customer Services
SynXis Corporation
7926 Jones Branch Drive, Ste. 1000
McLean, VA  22102
Direct Phone:  703-448-2530
Fax:  703-448-2570
clevitt@synxis.com
http://www.synxisagent.com

Sabre Holdings Corporation
Nanci Williams
682-605-2271 
nanci.williams@sabre-holdings.com

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Also See KSL Resorts Switches to SynXis Distribution Technology/January 2005
The HIP Palms Casino Resort in Las Vegas Switches to SynXis for Distribution Management Services and Technology / December 2004
The SynXis Dashboard Is Selected by The Fitzpatrick Hotel Group to Enable Quick and Efficient Revenue Management / September 2004
Magnolia Hotels Choose Synxis for New Chain Code (MG) Launch / September 2004
SynXis Debuts its Next Generation Reservation System at HITEC 2004 in Dallas; Web-based, modular system includes a first-of-its-kind Dashboard / June 2004
SynXis Enhances its Commitment to Account & Revenue Management Services with New Hires Worldwide / June 2004
SynXis Chosen by Industry Veteran; Sheri Bender to Join Strong Sales Team at SynXis / May 2004
Empire Hotel Group Selects SynXis Services and Technology to Increase Reservations at their New York Properties / April 2004
Sonesta Chooses SynXis As its Full Reservation Management and Distribution Partner / February 2004
JRK Hosptiality Group Adds Two New York Properties to the SynXis Reservation Management System / February 2004
SynXis and hubX Announce Merger of Companies and Technology / January 2004
SynXis® and IDeaS Announce a New Way to Optimize Revenue Across All Distribution Channels / November 2003
Affinia Hotel Group to Increase Revenue Through SynXis' IDS Connectivity / October 2003
The Venetian Resort-Hotel-Casino Extends its Partnership with SynXis for an Unprecedented Five Years / September 2003
SynXis Strengthens Global Presence with the Addition of More than 900 Hotels in Europe and Asia / September 2003
Hotel Bookings On the Rise? Synxis Generates One Billion Dollars in Revenue for Their Hotels in the First Half of 2003 / July 2003
The SynXis Web-Native Call Center Solution, Voice Agent®, Gains Popularity Around the World / July 2003
New England Innkeepers Association Selects the Synxis Booking Engine / June 2003
Industry Veteran Kathy Kettle to Lead the Synxis® Sales Team / May 2003
Continued Growth at Synxis® Fuels Personnel Changes / April 2003
Destination Hotels & Resorts Hits Record GDS Transactions After Switching to Synxis / February 2003
SynXis Names Starwood Veteran as COO and Vice President of Marketing and Sales / January 2003
SynXis® Appoints Two Industry Veterans to Board of Directors; John Russell and Larry Hough / November 2002
SynXis® Announces System Enhancements at HITEC New Features Allow Hotels to Strengthen Relationships with Travel Agents / June 2002
The Aladdin Resort & Casino Selects SynXis Agent® to Increase GDS Functionality and Web Site Bookings / April 2002 
SynXis Agent® Increases Design Hotels' Reservations 30 Percent / March 2002 
SynXis Corporation Promotes Three Company Officers in Preparation for Further International and Domestic Growth / March 2002
Reservations Grow at McIntosh Inns with Synxis Book-A-Rez and GDS Connectivity / March 2002
SynXis Provides Internet - Base Hotel Reservation Management and Distribution to MeriStar Hotels & Resorts / Feb 2001 
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