to Destination Management Issues
|LANSING, Mich., February
2005 — A ground-breaking new book published by the Educational Institute
of the American Hotel & Lodging Association under the sponsorship of
the International Association of Convention and Visitor Bureaus (IACVB)
provides a wealth of must-have information for tourism professionals.
“Fundamentals of Destination Management and Marketing” offers professional
insights into key issues related to the successful operation of destination
management organizations, as well as international perspectives from the
United Kingdom, Canada, and Mexico. Topics include services, sales, marketing,
research and performance measurement, communications, product development,
technology, human resources, member care, finance, governance, and alliances.
"This comprehensive guide covers the important functions of the contemporary convention and visitor bureau and will be indispensable for CVBs, chambers of commerce, tourism organizations and hospitality education programs," said IACVB President and CEO Michael Gehrisch. "There is something for everybody in this textbook – from the student and industry neophyte to the seasoned industry professional."
Edited by Rich Harrill, Ph.D., director of the Institute for Tourism Research at the University of South Carolina, “Fundamentals of Destination Management and Marketing” features the contributions of several internationally-recognized destination management experts. They include:
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.
Academic and Allied Marketing Manager
|Also See:||New Video from Educational Institute Teaches Skills for Professional Courtesy Van Service / February 2005|
|Educational Institute Announces New Training and Education Advisory Council; Industry Leaders Will Guide Development of Hospitality Training Resources / November 2004|
|Educational Institute Develops Training Program for Olive Garden Supervisors / October 2004|
|Educational Institute Offers Food and Beverage Training on DVD / October 2004|
|New Edition of EI's Popular 'Planning and Control' Textbook Highlights Technology, Multi-Unit Management Issues / August 2004|
|Educational Institute Offers Training Programs in DVD Format / August 2004|
|Educational Institute Incorporates Certification Opportunities into New Managing Beverage Service Textbook / July 2004|
|Educational Institute Releases New Color Edition of 'Hospitality Today: An Introduction', Offers Comprehensive Look at the Spectrum of Opportunities in Hospitality / July 2004|
|Educational Institute Offers Online Distance Learning Courses to Individuals Through CourseLine® / June 2004|
|Towne Park Ltd. Chooses Educational Institute for Training, Certification / June 2004|
|Educational Institute Releases Three New Titles in “10-Minute Trainer” Series / May 2004|
|The Skills, Tasks, and Results Training (START) Program Developed by the Educational Institute of the AH&LA Recognized for its Curriculum Peparing Students for Entry into the Lodging Industry / April 2004|
|ALIS “Professors” Featured in New Hotel Asset Management Book from Educational Institute of AH&LA / January 2004|
|Project Planet, Educational Institute of AH&LA Work Together to Offer Green Programs to Hoteliers / February 2004|