Hotel Online  Special Report

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TravelCLICK Launches ChannelManager in Europe
Increased Channel Support Enables Customers
To Improve Their Online Revenue Stream
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CHICAGO (December 1, 2004) -TravelCLICK launched its newest revenue management application, ChannelManager, in Europe this summer, stimulating the expansion of the product’s already diverse portfolio of channels. 

Recent enhancements made to ChannelManager include the addition of eight more European sites.  Among these sites are some of Europe’s leading online travel agencies such as HRS.de and LastMinute.com.  With sites such as Expedia, Travelocity, Orbitz, Hotels.com, Lodging.com, Quikbook and WorldRes already supported by ChannelManager, hoteliers can participate with these top players as well as their affiliates, capturing three-quarters of the total online traffic.  Diversifying their portfolios helps hoteliers level the playing field and regain control of their pricing and inventory. 

With the option to participate with both European and U.S. sites, ChannelManager provides hoteliers with access to the worldwide online marketplace.  Hoteliers benefit from an improved online presence as well as the ability to penetrate new geographical markets and consumer bases.  Vast coverage within the online marketplace is essential to tapping all available demand and maximizing profitability from Internet distribution.

Since its release in March 2004, TravelCLICK’s ChannelManager has positioned itself as the leading product in third-party online distribution management, providing hoteliers with the means to efficiently yield higher Internet revenues than has previously been possible.  ChannelManager enables hoteliers to work with a higher number of online distributors but spend less time managing them.  This reduced time obligation is achieved through the effectiveness of one central location from which to manage rates and inventory across multiple third-party sites. 

"ChannelManager is a wonderful tool that allows me to save hours spent on the extranets every week and maintain perfect rate parity among all the Internet channels - instantaneously.  It is a one-stop shop that allows me to be more active with yielding rates,” said Mandira Sen, Director of Revenue Management for The Charles Hotel in Cambridge, MA.  “Using ChannelManager also allows me to participate in more merchant model programs, as there is no extra time or effort needed to manage yet another extranet. I have been very happy with the support provided by the ChannelManager team whenever I needed them."

ChannelManager is widely acknowledged as superior to other products of its nature due to unique features that optimize inventory allocations, which in turn increase revenue stream from third-party web distributors.  ChannelManager’s feature called the Allocation Optimizer accomplishes this by allowing hoteliers to automatically replenish inventory on merchant sites on the basis of user-defined rules.  These rules not only protect hoteliers from booking denials but also maximize revenues by allocating additional inventory to the higher net revenue sites. 

ChannelManager’s integration with other TravelCLICK solutions provides hoteliers with distinct advantages in managing online distribution.  RateVIEW, when combined with ChannelManager, allows for immediate assessment of competitors’ reactions to pricing updates.  Using ChannelManager in conjunction with iHotelier, TravelCLICK’s CRS, allows hoteliers to manage third-party sites along with the GDS, the Pegasus ODD database and their own website from one control interface.  TravelCLICK’s integration of revenue optimization tools is unmatched in the marketplace, positioning ChannelManager subscribers ahead of their competition. 

“The combined effect of ChannelManager’s unique features and integration with other revenue optimization tools allows users to go beyond quick and easy online yield management,” said Ray Cohen, President and co-CEO of TravelCLICK.  “Hoteliers can now effectively and efficiently maximize their profitability of Internet distribution.” 

About TravelCLICK 

TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profits from electronic distribution channels.  The company’s iHotelier booking engine platform and website marketing programs enable hotels to better execute strategies that increase business into their own websites.  TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information, and the company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel. 

Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 7500 customers in more than 140 countries around the world. 

 

 
Contact:

TravelCLICK
Julie Oswald
847.585.5019
joswald@travelclick.net
www.travelclick.net



 
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Major Hotel Chains Grew Internet Reservations by 28% in First Half of 2004 TravelCLICK Reports eTRAK Results from 30 Leading Brands / October 2004
TravelCLICK Reports Second Quarter 2004 Electronic Hotel Bookings Increase of Over 10%; Hotel Revenue from Electronic Channels Up by More than 17% / September 2004
TravelCLICK Expands Commitment to iHotelier / August 2004
The Alexander, Miami Beach, Selects TravelCLICK as Electronic Distribution Partner / July 2004
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The Top 10 European Destination Markets for Total GDS Room Nights in 2004 Q1; Electronic Room Nights Grew 16.2% According to TravelCLICK / May 2004
The Top 10 Asia-Pacific Destination Markets for Total GDS Room Nights in Asia-Pacific in 2004 Q1; 
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TravelCLICK Reports 9.5% Increase in Electronic Hotel Room Nights Worldwide in Q1; Surprisingly, Hotel Revenue from Travel Agents Increased by 13.3% Year-over-year / eMonitor Results / May 2004
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Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003
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Hotwire.com Joins TravelCLICK's Consumer Media Network / October 2003
Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003
Hilton International Selects TravelCLICK’s RateVIEW / September 2003
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TravelCLICK Interactive Combines With iHotelier / June 2003
TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties’ Electronic Distribution Performance / May 2003
Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK’s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003
TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003
Strategic Hotel Capital Endorses TravelCLICK Products / April 2003
Cornell’s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003
Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003
Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002
Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002
Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002


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