Denver, CO - March 12, 2002 � Alpha Inn Management (Alpha), which operates
the new Staybridge Suites® by Holiday Inn® Denver - Cherry Creek
location, today announced it has added a � no charge - long distance service
to the existing communications offerings at the hotel. Alpha is focused
on providing hotel guests superior communications and technology amenities,
including complimentary personal phone lines, voice mail, and 24 hour computer,
fax, print and copy services in the business center, offering a more convenient
and cost effective experience.
| Alpha Inn Management CEO, Adam Dubroff says, �The business model the
hotel industry has held onto regarding long distance phone charges is out
of date.
Today�s hotel guests typically carry cell phones or use calling cards
and are willing to dial access numbers and PIN numbers to avoid pricey,
hotel long distance surcharges. Hotel guests are rarely happy when
reviewing long distance phone charges at checkout.�
Dubroff adds, �Alpha has been developing the -no charge- long distance
phone service solution for hotels for over a year, and has been testing
it at the Staybridge Suites® hotel in Denver � Cherry Creek for the
past several weeks. Guests have had overwhelmingly positive responses
to this new service.�
According to Michael Cahill, president of Hospitality Real Estate Counselors,
Inc., �The ability of an operator to provide hotel guests complimentary
long distance phone service is a significant competitive marketing advantage.
As phone revenue and profit has been typically declining in most hotels,
providing it as a complimentary amenity has the potential to differentiate
Staybridge in the highly competitive Denver marketplace�.
Brenda Kuhn, a long term guest at the Staybridge Suites® says, �Usually
when I travel, I use my cell phone or calling card for long distance calls
because hotel long distance charges are so ridiculous. Staybridge
Suites® offering free long distance services will make it a lot easier
and less expensive to stay in touch with my family while I�m away.�
About Alpha Inn Management
Alpha Inn Management maximizes the value of hospitality/real estate
investments. The company is committed to being a performance leader
in fulfilling the asset management needs of the hospitality industry.
Alpha Inn Management leverages technology effectively to adapt quickly
to market changes, guest requirements, and management issues. With
a proven track record |
|
Adam Dubroff, Chief Executive Officer/Chairman
Adam Dubroff has combined a hospitality industry background
and a vision of computer applications to create cutting-edge marketing
solutions for hotels.
Dubroff, whose hotel experience started at age 15, has
served in various executive, managerial, operations and marketing positions
for Residence Inn by Marriott hotels as well as with AMFAC Hotels, Courtyard
by Marriott, Homewood Suites, Hampton Inn, Fairfield Suites, Ramada, Howard
Johnson and Best Western hotels. Identifying a significant gap between
leading hospitality industry technology and practical applications, Dubroff
began developing custom on-line solutions in 1989. He formed Inn-formation
Systems, Inc., in 1991, and became the first hotelier to leverage Lotus
Notes' workgroup capabilities for hotel management applications.
Since the mid 1980's, Dubroff has lead the Alpha Inn Management
organization in the development and management of Residence Inn by Marriott
hotels. Under Dubroff's stewardship, Alpha Inn Management has been recognized
for superior performance by both Marriott International and the Promus
Hospitality Group. AIM hotels have been honored for outstanding service
with multiple "Gold Hotel" awards and 1995 "Hotel of the Year". Dubroff
also served on the Residence Inn System Marketing Fund Board, overseeing
the expenditure of $15-20 million in annual marketing expenditures from
1989 to 1997. Since 1997, Dubroff has orchestrated the acquistions of the
$14.0 million Sovereign Hotel and $17.0 million Clevelander Hotel in Miami
Beach, FL along with the development of the $14.5 million Homewood Suites
Hotel in Oakland, CA currently under construction.
When IBM purchased Lotus Development Corp. in June of
1995, Dubroff was quoted in the June 12, 1995 New York Times article, "Notes
on Notes Users". Recognized for his understanding of Lotus Notes and other
Lotus products, Dubroff represented Lotus as its featured speaker for the
opening session of the 1995 Hospitality Industry Technology Exposition
and Conference (HITEC). In the Lotus Notes Idea Book, written by Jeff Kovel,
Kent Quirk and Jay Gabin in 1995, an entire chapter dedicated to the sales
management practices employed by AIM in the management of its group of
Residence Inn by Marriott hotels.
Dubroff is a 1982 graduate of Cornell University, from
which he received a bachelors degree in hotel and restaurant management. |
|
and over ten years of collective "in the field" MIS development, Alpha
Inn Management has established itself as leader in hotel management.
Please visit www.alphainn.com for more information.
Staybridge Suites® Denver - Cherry Creek is located at 4220 East
Virginia Avenue.
The hotel has 121 Suites on four floors with a 24-hour business center,
concierge type services and a complimentary continental breakfast.
The suites are also fully equipped with a two-line speakerphone, voicemail,
high-speed Internet access, kitchens, and separate living rooms.
The hotel also has a state of the art exercise facility, with a whirlpool,
sport court, evening �Sundowner� receptions and complimentary guest laundry.
Creekside Hotel Associates, LLC, is owned by Rod Brown, a long time
Denver resident and businessperson. |
