�The area of hospitality design is a substantial component of the IH/M&RS.  The depth of resources available among the Show�s exhibits are complimented by the educational programming and networking events which take place throughout the Show�s duration,� said Christian Falkenberg, Show Manager.

Exhibits

Design is the largest element of the IH/M&RS, with some 600 companies from among the Show�s 1,900 exhibitors featuring case goods, seating, floor and wall coverings, fabrics, artwork, lighting and much more.  Located in the �Hospitality Showcase� on Level 1 and in the �Furnishings and Fixtures� section on Level 3 of the Jacob K. Javits Convention Center, exhibiting companies will present the latest products and services in hospitality design.  A sample of companies featuring design resources includes returning exhibitors Durkan Patterned Carpet, Everwood Teak, Valley Forge Fabrics, Inc., Wiggins-Crest, and newcomers Deco Lav Incorporated, Oxygen and Asindo.

Educational Programs

The IH/M&RS will present four design programs: �Six Star Look�Three-Star Budget: Can Paying Less Get You More;� �Visionaries in Design�New Stars on the Horizon (The Harry Potter Phenomenon);� �Retail in Hotels: A New Way to Expand Revenue�Designing For Profit By The Square Foot;� and the Restaurant Futurists� session, �Marketing Restaurant Design & Tabletops as Theater.�

More than 30 educational programs will be offered to show participants, covering a variety of topics for lodging and culinary professionals.  Attendance is free for show participants; however, an IH/M&RS badge is required for admission to all sessions.  A complete schedule of IH/M&RS programs will be available on-line at www.ihmrs.com.  A brief description of the design-specific programs follows:

Six Star Look�Three-Star Budget: Can Paying Less Get You More?
Saturday, November 10, 2:00 p.m. � 3:30 p.m.

The first generation of Purchasing Agents to have come of age during the Information Revolution is here, established, and ready for the new wave of hotel investment. These companies operate completely differently than they did five years ago.  Driven in part by the advent of the Internet, today�s hotel owner/investor/developer demands the six star look, whether or not they have the budget.  Today�s purchasing executives must have a global view of the world and a unique ability to deliver the expectations of unlimited choice.
Learn from generations of purchasing agents, how they meet owner�s expectations and management requirements, yet retain the designer�s �cutting edge� in this new, more competitive marketplace.  How did these established purchasing companies reinvent themselves?

The program will be moderated by Douglas Parker, President & CEO, Leonard Parker Company.  Panelists are: Marjorie Waldman, President, The Stroud Group; Harold (Hersh) Orloff, Chairman of the Board, The Stroud Group; Alan Benjamin, Managing Director, Benjamin West; Laurence (Laurie) Benjamin, President, Benjamin Brothers, Inc.; and Pam McMahon, Managing Director, HDP International, Inc.

Visionaries in Design�New Stars on the Horizon (The Harry Potter Phenomenon)
Sunday, November 11, 10:30 a.m. � 12:00 Noon

The best, the brightest and the most talented designers from America and around the world, bring a new cutting edge flavor to the digital generation.
There is a new pool of hotel guest who is not your �over forty,� overweight, overindulged corporate type.  There is a huge, expanding group of corporate fire-eaters and wizards who travel for business.  The realities of these newer generations differ from our industry�s perception. How does �branded� hotel design get ready?

The program will be moderated by Mark Symonds, Assistant Vice-President, Architecture & Design, Hyatt Development Corp.  Panelists are: Marcel Bequillard, President, Marcel Bequillard Interior Design; Paula Fox, Principal, Paula Fox Interiors; Michael Fiebrich, Design Director, Wilson & Associates; and Lisa Bartlett, President, Studio L.

Retail in Hotels: A New Way to Expand Revenue�Designing For Profit By The Square Foot
Sunday, November 11, 2:00 p.m. � 3:30 p.m.

Renovation no longer focuses only on guest rooms and traditional public spaces.  Hotels are looking for new ways to expand revenue using existing space, and without having to build totally new facilities.  They want their guests to spend more time and more money on their properties.  RETAIL is one answer.

An advanced wave of designers and developers are breaking new ground with established brands in this exciting new venue.  Learn how developers, owners, merchants and Wall Street are hooking up with the design industry to create an exciting new revenue source.

The program will be moderated by Steve Higgins, CEO, Higgins Purchasing Group.  Panelists are: Jill Cole, President, Cole, Martinez, Curtis & Associates; Kathleen Morris, Director, Design & Development, Starbucks Coffee; and Tom Horowitz, Senior Vice President, Hospitality & Restaurants, FRCH Design Worldwide.

�Restaurant Futurists� - Marketing Restaurant Design & Tabletops as Theater
Monday, November 12, 1:00 p.m. � 2:30 p.m.

Just as stage design embraces and projects the story line of the play, so does restaurant design project and market the dining experience.  Today, it has to be more than pretty.  A panel co-chaired by Ariane Batterberry, Co-Publisher of Food Arts, and Michael Adams, Editorial Director of Hospitality Design, explores how design of the environment, appointments and tabletops can market the dining experience as theater.  Designers include Lee Carpenter of Design Forum; Kathy Diamond, Diamond Marketing Design, and Morris Nathanson, Morris Nathanson Design.

Gold Key Awards Breakfast

The 21st Annual Gold Key Awards, recognizing excellence in hospitality design, serves as a networking opportunity for design professionals on Monday, November 12, from 7:30 a.m. � 10:00 a.m., at New York City�s Waldorf=Astoria.

The 2001 Gold Key Awards, which are presented by the IH/M&RS and sponsored by Hospitality Design and Hotel and Motel Management magazines, recognizes hospitality designers for excellence in seven design categories: Restaurants � Seating To 110; Restaurants � Seating Over 110; Guest Rooms; Suites; Lobby/Reception Area; Senior Living Facility; and Spa and Resort.  An award for the Best of Show will also be presented for the first time this year.

The event will feature a keynote address by Chip Conley, founder and CEO of Joie de Vivre Hospitality.  Joie de Vivre is Northern California�s largest independent hotelier, featuring themed properties celebrating the San Francisco Bay Area.

Tickets for the Awards Breakfast are $65 each, with a portion of the proceeds donated to the Network of Executive Women in Hospitality (NEWH).  To reserve tickets, send checks, payable to the International Hotel/Motel & Restaurant Show, to Jennifer Ashare at George Little Management, LLC., Ten Bank Street, White Plains, NY 10606-1954.  For more information, contact Jennifer Ashare, Events Supervisor, by telephone at (914) 421-3309, or e-mail at [email protected].

The 86th annual IH/M&RS will be held Saturday, November 10, through Tuesday, November 13, 2001, at New York City�s Jacob K. Javits Convention Center.  The show will feature more than 1,900 hospitality industry suppliers and attracts approximately 58,000 in total trade attendance.  IH/M&RS attendee registration is $20 before October 14, and $40 after October 14.  Registration information may be obtained on-line at www.ihmrs.com.  For additional information, contact GLM�s Customer Service Department at (914) 421-3206.

The IH/M&RS is sponsored by the New York State Hospitality & Tourism Association, the Hotel Association of New York City, and the American Hotel & Lodging Association and is managed by George Little Management, LLC (GLM).  
 
Show hours are 10:00 a.m.-5:00 p.m. from Saturday, November 10 through Monday, November 12, and 10:00 a.m.-3:00 p.m. on Tuesday, November 13.