�This latest survey underscores the fact that basic American attitudes about travel remain unshaken and that consumer confidence in travel is steadily returning,� said William S. Norman, president and CEO of the Travel Industry Association of America.  �But our job isn�t done. We are continuing to implement measures that will restore consumers� confidence in travel and to ensure that travel is safe and secure for all Americans.�

Americans are looking for travel deals and incentives, with a substantial number of those with travel plans saying that airline discounts (56%), special offers from hotels (53%), special offers to travel within their home state (45%) and travel tax credits (44%) would make them travel more than already planned. However, significantly fewer Americans agree that there are many travel discounts available (43% vs. 52% last survey).

Among those not planning leisure trips in the next six months (38%), economic concerns continue to be most often mentioned. In fact, they are more of an issue now among this group versus three weeks ago (42% vs. 27%). Concerns about the overall safety of travel, including airline safety, remain unchanged from the first two surveys (14%). Other reasons for not traveling include not enough time (16% vs. 18% last survey) and health reasons (12% vs. 8%).

Travel has become an important part of Americans� lives and a contributor to their well-being. This is evident in the fact that Americans continue to feel that they are able to travel whenever and wherever they want (84%) and that they be able travel as they did before the terrorist attacks (72%). Almost two-thirds (63%) feel that leisure travel is a good way to take their minds off of stressful times. As in the last survey, 70 percent say that the inconveniences of travel today won�t stop them from taking a trip they want to take. 

TIA is the national, non-profit organization representing all components of the $582 billion travel industry. TIA�s mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.