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Travel Industry Association Survey Indicates Main Reason For 
Those Not Traveling Is Finances,  Not Safety

WASHINGTON, DC �  October 18, 2001 - A second Travel Industry Association of America (TIA) survey taken after the September 11 terrorist attacks shows no change in travel intentions by Americans, despite the upcoming holiday season.  The results are from the TIA Travel Confidence Survey conducted October 12�14, the second in a series of consumer polls among a representative sampling of 1,000 U.S. adults by telephone.

While the survey shows that over half of Americans (58%) say they have plans to take a leisure trip in the next six months, there was no increase from the initial survey conducted September 21�23.
�The good news is that we are seeing travel return to some level of normalcy.  But these are still very fragile times for the industry and gains could be lost quickly if some event further shakes consumer confidence in the U.S. economy,� said William S. Norman, president and CEO of the Travel Industry Association of America. �We still have a long road ahead as we work to rebuild confidence in U.S. travel.�

Of those Americans not planning leisure trips (42%) in the next six months, concerns over their finances/employment (27%) and a lack of time (18%) were driving the decision not to travel.  Only 9 percent say "travel is not safe now" and 6 percent cite concerns about airline/airport security as reasons not to travel.  A small number of those who do not have travel plans (4%) are concerned about the inconvenience of travel.  These figures are all comparable to the previous survey.

The second TIA Travel Confidence Survey shows that many Americans are still optimistic about U.S. travel.  In fact, the percentage of Americans who feel travel in the U.S. is safe increased from 60 percent to 65 percent.  The percentage of Americans who believe that it is important that they be able to travel as they did before the terrorist attacks occurred jumped from 67 percent to 72 percent.  In addition, the percentage of Americans who say that the inconvenience of travel today will not stop them from taking the trip they want to take jumped from 62 percent to 69 percent. 
 With regard to leisure travel plans made prior to September 11, 39 percent of Americans had such plans and most of them (77%) have made no changes.  This is a sharp increase over the 69 percent recorded in TIA�s survey of September 21�23.  As with the previous survey, a relatively small number of those who had travel plans before the terrorist attacks (14%) say they have actually cancelled these trips.  The rest (9%) say they have postponed or changed their travel plans in some other way in the wake of the attacks.

TIA is the national, non-profit organization representing all components of the $582 billion travel industry.  TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.

 
 

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Contact:

Cathy Keefe
202-408-2183
[email protected]
www.tia.org

 
Also See Economic Stimulus Package for Travel and Tourism Industry Support Grows; Travel Business Roundtable Urges Congress to Act / Oct 2001 

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