 Hong
Kong � August 24, 2001 - Pertlink the global network linking HospitalITy
with IT, announced today they will use VFLASH, the unique eMessenger to
keep in touch with, and communicate timely information to their clients.
Having successfully introduced VFLASH to the hospitality industry, Pertlink
has opted to use this eCRM tool so those in the industry registered in
their database can dynamically set their own preferences and receive information
on specific, or a wide range of IT related topics and company news.
�We call this permission based marketing�, says Terence Ronson, Managing
Director of Pertlink. �We all suffer from information overload, often from
receiving a barrage of meaningless e-mails that we either immediately delete
or leave unread. We hope to eliminate these time-wasting efforts by sending
targeted messages.
| If the recipient is interested in
information on a specific subject like Call Accounting, Yield Management,
CRM, PMS, POS, Door Locks etc, then all he has to do is check the preferences
section, and that�s all he will get. If he wants more, then all he has
to do is add more entries to his preferences. Pertlink will then
look for vendors who meet those criteria, and help them more effectively
reach their target on a global or regional basis in a way that has never
been possible before � directly to the people who want to know about promotional
offers of products they only care about.
�If people want to know everything about everything, then they can take
time to read magazines, or surf the |
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web�, says Simon Chau � VP Strategic Partnerships with VFLASH Asia. �What
VFLASH does is create a real B2C environment linkingbuyer with seller in
a time-saving focussed environment like no other solution can offer � it�s
unique and our clients love it.�
�By simply downloading the Pertlink VFLASH Messenger from our website
at www.pertlink.net and registering
their particular preferences, hoteliers from around the world will be able
to communicate their needs through Pertlink�s evolving network of Associates.
We will then respond in a very meaningful manner and in real time with
information people want�, commented Ulrik von Luttichau, a Pertlink Associate.
Once installed, a small icon (as shown below) will sit in the taskbar
of the computer, and when a message arrives with information that
has been requested, the icon will be replaced with a flash symbol, and
blink. Click on the icon, and the required information appears.
The service is free to end users and can be up and running in a matter
of minutes.
VFLASH is a permission driven communication tool, used not only by hotels,
but world-class companies such as Ford, IBM, Blockbuster and Coca Cola
as a means to enhance customer relationship and drive business.
| ABOUT PERTLINK
The company based in Hong Kong, launched on October 23rd 2000, was formed
to help professionals in the hospitality industry work through the maze
of new technologies.
Pertlink sees its role in an industry, reliant on a tradition of personalised
service, as an indispensable helping hand and a conduit for change with
the constant evolution of new technologies.
Although recently formed, Pertlink has rapidly grown to become a global-reach
company providing IT and media related services to the hospitality industry,
in the belief that MODERN THOUGHTS � TRADITIONAL VALUES is the way forward
for any business to succeed in this millennium.
It�s founder, Terence Ronson sees Pertlink as the global network linking
Hospitality with IT. Ronson says, �we�re not just another dot COM, and
that�s precisely why our website www.pertlink.net is a dot NET � a global
NETwork of qualified and experienced industry professionals - Pertlink
is putting the IT into hospitalITy.�
Through its unique global network of industry professionals, Pertlink
helps ensure that technology is used efficiently and effectively so that
a business reaps tangible benefits, gains a competitive advantage and the
overall guest experience enhanced. Pertlink actively assists companies
in the way technology is developed and marketed in the hotel industry.
Pertlink�s services include:
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Technology implementation/Project Management
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Technology audits
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Training (IT and Hospitality)
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Employee referrals
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Product design, positioning, sourcing and ßeta testing
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Case studies
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Representation
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Internet strategy
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Marketing services: - Webcasting, Advertorials, Press releases, Magazine
articles, Market research, Conference speakers, Technical authoring, Interviews
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Trade Shows & Event handling
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Outsourcing
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Software development
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